The role of mass media in modern life. Pros and cons of television. A main ways to provide information and display the news of dramatic events, natural disasters, plane crash, murders and world wars. Interesting facts about the history of television.
Assessment of the scale of the formation of new paradigms of speech behavior of journalists and the frame of feedback from readers. A study of the functioning in the network space of media texts with provocative content that form the social underground.
The use of the content analysis method in the process of investigation of high quality British and Ukrainian newspapers has revealed the most common stereotypes of public relations as an area. Study of concept of media reception of professional activity.
Qualitative and quantitative analysis of the media topics. Distribution of information, develop and promote efficient technical standards to improve the management and exchange of information between content providers, intermediaries and consumers.
Researching the relationship between media and democracy in African contexts. Analysis of the forms of political communication, the role of the African media in the processes of democratization. Examples of alternative types of political communication.
Analyzes memes as a form of visual communication in war conditions, on the example of memes with Oleksii Arestovych and Valerii Zaluzhnyi, during the Russian armed aggression against Ukraine. Two forms of this method of communication have been described.
The specifics of language and communication of the modern professional music discourse in Russian specialized media. The mechanisms of metaphorization The common metaphors, aspects of their usage. The new media language in the field of music journalism.
Characteristic of public journalism of Galicia in 1894-1914. Analysis of newspaper articles of the Lviv era of M. Hrushevskyi's life. Coverage of the development of the Ukrainian movement during the years of war and revolution in the magazine "Dilo".
The use of simulacrums and urban mythologists in the media space. Visual advertising code as an object of understanding and myth-making U. Eko. Looking at advertising from the point of view of satisfying the needs of philosophical heritage J. Geisinga.
Identification of the use of such manipulative techniques as repetition, selective presentation of facts, labeling, appeal to authority, false dilemma, logical fallacy of dubious causation. Derogative vocabulary in relation to Ukraine and Ukrainians.
Analysis of the concept of new media as a phenomenon affecting the mediatization of modern political discourse. Defining the differences between traditional media and new media. Thought of new media that contributed to the process of mediatization.
A study of the reasons for the growing distrust of official and new media in West Africa, Ghana and Nigeria, as the main sources of political information in the region. Survey of media audiences in Nigeria and Ghana that are interested in political news.
Аналіз проблеми відношення "читач-бібліотека" в університетській бібліотеці. Характеристика контингенту відвідувачів Центральної наукової бібліотеки ХНУ імені В.Н. Каразіна. Аналіз способів отримання інформації, яким надають перевагу у сучасності.
Characterization of the phenomena of oligarchization and offshorization as factors that are problematic conditions of influence on the media market. Analysis of media ownership owned by oligarchs. Study of sectors of influence of media holdings.
News as a broadcast genre of journalistic style, which is interpreted as a special genre of mass media or a genre of modern information media. Its distinctive features and characteristics of the author, communicative goals, distinguishing features.
The definition of the mass media. Linguistic features of the press and requirements of graphology and Punctuation. Grammatical peculiarities of article writing. The notion of "title" as a communicative unit, its lexical and grammatical peculiarities.
Огляд історії cтвopeння пepшoгo ciмeйнoгo видaння. Пopiвняння видaнь Cosmopolitan piзних poкiв. Опис взaємoвiднocин з пpoтилeжнoю cтaттю як пpoвiдного мoтиву в жуpнaлi Cosmopolitan. Огляд aкцeнту нa пoєднaннi тpaдицiйнoї тa cучacнoї iдeoлoгiй фeмiннocтi.
Analyzed information wars which have long been used as a full-fledged weapon, using both manipulation and completely fake messages. Identified elements of media chain: the author of the message - the transmission channel - the recipient of the message.
The goals of journalism, features and means of creating modern media texts. Analysis of phatic meanings in two randomly selected issues of historical journals. Allocation of two groups of keywords that characterize the described era, event or person.
The main ways to avoid such errors; attention is focused on the fact that by understanding the causes of errors in translation, a specialist can avoid them. Reproduction of both the syntactic construction and the lexical composition of the original.
To influence the recipients and form their views, opinions with the help of pragmatic function of persuading as one of its aims of journalistic discourse. Significant difficulties with translation of phraseological units from English into other languages.
- 232. PR-стратегія в комунікативному просторі (на матеріалі англомовних текстів інтерв'ю з бізнесменами)
Характеристика специфіки PR-стратегії бізнесменів в англомовному мас-медійному дискурсі на матеріалі текстів інтерв'ю. Аналіз семантичних особливостей реалізації тактико-стратегічного потенціалу бізнесменів у контекстах друкованого ділового спілкування.
Изучение структуры филиала, ознакомление с его деятельностью. Медиа-планирование компании. Изучение стандартов PR-кампании по написанию пресс-релизов. Подготовка и проведение интервью. Написание имиджевой статьи, поздравительного адреса и открытки.
- 234. Presidency and the media: traditional and new media as actors in the American big-time politics
Exploring the concept of the roles that the media play in American big politics through an analysis of bias, political inclusion, and tolerance of selected media. The essence of the roles played by different media during the presidency of Donald Trump.
- 235. Principles of television activity in the context of promotion of Ukrainian national-spiritual values
The principles of television activity and programs for children, in which they promote Ukrainian national-spiritual values. The main precondition for the effective influence of television programs on children as the organic combination of regional value.
Convergence is the process where several media channels come together to operate in synergy and harmony, being able to report more information. Media companies pursue audiences by greater benefit from marketing and advertising through cross-selling.
Consideration of the historical circumstances of the formation of "Russkaya Pravda". Establishing the specifics of the influence of Christianity on the development of legislation on child protection. Defining the main features of "Russkaya Pravda".
In this paper presents modern trends in the change of the semantic field of the concept «war». Based on the analysis of mass media in Russia, Ukraine and the USA, we demonstrated the regularities and interdependences of the mass media content.
Analyzes of the activities of physical culture correspondents as a component and a rather specific part of the movement of working-class and rural correspondents of common to the Soviet press of the 1920s — 1930s. Goals of the Rabselcor movement.
- 240. Publicistic Headline
The main classification, linguistic peculiarities and structure of the publicistic headlines. The ways of translation the publicistic headlines and difficulties in their translation. Analyzing the pragmatic functions and difficulties in translation.