Metaphors in brand names and advertising: pragmatic effect

The metaphors are a strong persuasive device. Analysis of some examples of metaphors in brand and product names, as well as in advertisements. The presents a overview of psycholinguistic literature on the effect exerted by metaphors on language users.

Рубрика Иностранные языки и языкознание
Предмет Psycholinguistics
Вид статья
Язык английский
Прислал(а) Olha Filonik, Svitlana Winters
Дата добавления 19.12.2021
Размер файла 19,2 K

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