Проведение исследования информационных технологий и интеллектуального капитала. Использование стратегической карты в качестве инструмента доведения стратегии. Внедрение сбалансированной системы показателей в оперативную деятельность предприятия.
- 92. BTL-директор
Предпосылки возникновения и история появления профессии BTL-специалист. Функциональные обязанности BTL-директора. Требования к навыкам и личным качествам специалиста. Перспективы роста и оплата труда. Востребованность на рынке труда и известные личности.
The purpose of the article is to show the importance of professional development for the level of engagement, as an important argument justifying the interest of employers in professional career management, including investment in self-development.
Identify the organizational and economic patterns of business career created by differences in the competitive position of banking organizations. Analysis of business careers of the employees of federal and regional banks quoted in the Russian market.
Identifing the basic message implied by the text. The new breed of international managers, educated according to the most modern management philosophies. Preparing to make a telephone call. Promoting brands and product. Leading an intelligent business.
Personnel management as a factor in organizational strategy. Use of information technologies to establish the relationship between personnel and the goals of the organization. The concept of business intelligence in the context of personnel strategy.
The role of the concept of the business model in strategic management. The identification of key components of business models, and using them as a classification attribute. A new approach that describes the types of business models existing in practice.
Analysis of business plan structure of language club. Analysis of Legal and juridical aspects based on the law system of the Russian Federation. Study of financial aspects of the club’s work and risk management. Evaluation of strategic firm’s development.
Формирование методики описания бизнес-процессов с применением Case-технологий, направленных на повышение эффективности управления организацией. Использование методологии структурного анализа и проектирования SADT в сфере управленческой деятельности.
A scientific approach to determining the factors affecting the strategic results of the activities of non-profit organizations. An analysis of scientific publications that focuses on the issue of change in management, analyzes the types of motivation.
Discussion of the compliance problem, its causes and consequences. Changing the public image of the doctor as the most important factor in improving compliance. Improving the quality of medical services, maintaining and improving the health of patients.
Evaluation of cognitive styles, their role in the professional development and growth of the leader's personality. Psychological parameters and cognitive-stylistic features, factors in the formation of a manager's personality in a learning environment.
Theoretical basis of "green" marketing. Marketing evolution into "green" marketing. Difference between definitions. Cross-cultural comparison. Empirical research on BRIC countries: Brazil, Russia, India, China. Statistics. "Green brands" strategy review.
Theoretical aspects of competitive strategies on diferent stages of the value chain. Research methodology and cases description. Practical implementation of movie and video game industries’ competitive strategies on different stages of the value chain.
Key features of competitive strategies, the process of forming a competitive strategy of enterprises and the main ways to increase the competitiveness of enterprises in foreign markets. Importance of competitive strategiesfor sustainable development.
Strategy as the creation of a unique and valuable position, involving a different set of activities. Franchising - the core growth dimension for world famous fast food operators. Analysis of the specific features of the Porter`s five forces model.
Crowdfunding - one of the popular modern method of getting financial resources for the project. Competitiveness - the ability of firms, regions to generate relatively higher income and levels of sustainable employment for the benefit of shareholders.
Study of the concept of flexible management in an enterprise in the context of digitalization and lean production. Conditions for achieving the competitiveness of the enterprise. The development of digital technologies based on computer technology.
Determination of the foundations of management analysis for the adoption of economically-informed decisions, assessing the reliability of partners and technology management analysis, to determine the most optimal variant of tax policy of the company.
The paper describes the approaches to strategic management of companies' development. Basic elements and tendencies are outlined and the model of strategic management of companies' development in the emerging innovation economy of Kazakhstan is formed.
The socio-psychological conditions and factors influencing on the dynamic process of the formation of individual style in managerial activity of the teachers. The stages of the style formation and its intensity for the head of an educational institution.
- 112. Conceptual fundamentals of contemporary management paradigm: theoretical and methodological analysis
Analysis of methodological and praxeological potential of management theory. Improving the system of training managers. Creative combination of goals of the organization. Formation of innovative, conceptual thinking of the subject of managerial activity.
The problem and the need for monitoring of the government program effectiveness, conceptual model of monitoring during the implementation of the state program. A software module for monitoring and a description of main elements of an effective system.
Justification of the conceptual foundations of the formation of the anti-crisis strategy of enterprises in the conditions of an unstable external environment. A comprehensive consideration of the problems to be addressed by the anti-crisis strategy.
Theoretical principles of logistic risks are analyzed, description of logistic risk as an economic category is formed. The improved algorithm of risk management in the logistic system of enterprise, which must be sent to the achievement of minimum risk.
A scheme of investment decision making in the company. Analysis of the most popular methods of risk assessment in investment project efficiency evaluation. A model of ranking investment projects under study by their implementation preference level.
The analysis of reports on the last researches in area of project management office. Comparison of approaches in project management at the entities with PMO of different levels of a maturity and without it. role and objectivity of the customer feedback.
The study of the principles of ethics and sustainability as the fundamental components in the context of corporate social responsibility. Determining the relationship between these principles and their importance in shaping the company's reputation.
Analysis of global governance as a continuous process of balancing different interests and initiating joint action. Coordination of national policies and general norms, rules as the basis of global governance. Factors of formation of regional management.
Interaction between representatives of different generations, recommendations for establishing interaction between employers and employees. Factors affecting different generations, which formed the character traits of generations, their attitude to work.