The history of jeans

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Abstract

The history of jeans

Yves Saint Laurent once said: "I only regret that I did not invent blue jeans. They are very amazing looking, practical, comfortable and so everyday! They are very expressive and kept in them - the call of sex and simplicity, in a word, everything that I wish I could have clothes that I come up with."

Jeans ... They grew all of America, "is their whole world ... It is unlikely today have at least one article of clothing, which compares the popularity of jeans. They are all - students, athletes, businessmen, politicians, models and show business stars. They have won a place in almost any style - from subcultural trends to romance and glamor ...

There are more than 5 versions of the birth dzhinsov.Osnovnaya version associated with the name of the Jewish immigrant from Bavaria, Leiba Strauss (whom the sailors called Levi Strauscom), based in San Francisco, his own workshop on sewing pants for miners and mountaineers. In 1853, the 24-year-old Levi Strausc made the first jeans.

As legend has it, thanks to the efforts of his brothers, 24-year-old Levi was in the street, having at its disposal a roll of canvas, were inherited from the father. Beggar and hungry to survive in this crazy world of the Wild West, he began to offer their services on the street for sewing tents on order. His appeal heard a tipsy hunky-digger, and noticed that "sturdy pants and you can spend the night under a tree." Levy himself had never sewed pants, but often seen as does his father. Therefore, tailor's son was not taken aback, and, as a result, the very hard worker became the first owner of the jeans from Levi Strauss! Price high enough he appointed - one dollar and 20 cents. Levy could not make a bad bargain, because half of the proceeds, he was forced to give his brother, who gave him the thread and scissors. Also, the work was worth it. This was the first experience of the young tailor, abruptly change his life and all the fashion world as a whole. Then the tailor just rained a barrage of orders - all wanted to buy these durable, reliable and comfortable pants. In 1853, in San Francisco, on the street Battery, Levi Strauss opened his own workshop on sewing pants.

Initially at their cut of it resembled overalls made of brown tent or awning tkani. Nastupilo time when stocks tent tarps come to an end, and Levi Strauss had to buy in France is very thick twill fabric blue. Produced it in Nimes, France. Hence came the name of fabric denim (de Nimes - from Nimes). Crosslinked products of the new material had one drawback - the weight of nuggets in suits of serge often torn pockets. And pretty soon (in 1870) the company has found a way out, reinforcing pockets rivets, originally intended for mounting harness.

Said material set off from the port of Genoa, Italy, owned, so the bales with goods stamped "Genoese", corresponding to the departure point. Americans earn a return bales, read this inscription in his own way - as "Jeans".

The original idea was fascinated with fixtures not only miners, but also farmers, loggers and cowboys, and in 1873 the company «Levis» released the final version of the durable and comfortable Original studded jeans, which had the following characteristic features: a device for adjusting the waist, pocket hours, one back pocket with a delay in the form of an arch, and buttons for fastening suspenders, without whom there were not pants. Next - there is double stitching at the seams with contrasting thread. Leather patch with the image of a pair of horses, added v1886, has become another hallmark of the company «Levis». It is believed that the appearance of the label associated with the story of a driver who tells us that he once had his pants relate the cars and thus get to the station. He argued that the miracle pants carried this desperate test with ease.

Since 1890, the firm «Levis» introduces model numbers. The first was a 501, which is precisely when there were world famous jeans «Levis 501".

Despite the fact that soon the mines ran out of San Francisco, and, consequently, prospectors there was nothing to do, not only jeans have become less popular, but on the contrary, interest in them has grown even more. In the 30s there were movies in theaters about cowboys, always wearing seductive, skinny jeans. Thus, not only Hollywood, but also the weight of the world is literally in love with this convenient, practical and beautiful clothes.

For a century jeans have undergone a number of changes and innovations.

1. In 1922, to secure lap belt loops are added, but the buttons for braces preserved.

2. In 1936, the distinctive red label sewn (red tab).

3. In 1937, with the back pockets were removed rivets.

4. During the Second World War, jeans «Levis» sold only combatants that almost made their U.S. military uniforms.

5. In 1954, the clasp "lightning" - a convenient and practical - gradually replaced the buttons on the fly.

6. Finally, in 1963, the name "suit" was replaced with the modern to us - "jeans."

In the 60 years of XX century in the denim fashion was a real coup! Fashion designers have started to sew denim pants, not only, but also coats, shirts, skirts, caps, jackets and even shoes. Around the same time on the jeans have turned their attention to the hippies. As connoisseurs of comfort and beauty, they began to decorate their clothing made of denim with rhinestones, embroidery, beads and stripes. Their ideas have not gone unnoticed, and soon began to jeans manufacturers themselves in the same way to decorate their products.

In the late 60's Louis Ferro presented on the catwalk to the public his jeans, fully embroidered with sequins. His example was followed by other fashion designers from around the world. Fashion designers have a new wide field for the realization of their creative abilities. Pyatikarmannyh style pants, Levi Strauss invented almost a century ago, was pushed to the background. Experimented not only with the styles and looks pants, but with the cloth - it was soaked in acid, rubbed almost to the base, cut with blunt scissors, vybelivali knees, buttocks or front of thighs, even shot from a gun. All of these "bullying" of denim products had to endure for the sake of realization of ideas of the world's top designers such as Jean Paul Gaultier, Alexander McQueen, Karl Lagerfeld and others.

The real denim boom began when the denim began to paint in various colors. And after him, and thread for stitching also began to use different colors and shades. For the first hundred years of indigo jeans no longer the only and unchanged. Imagination couturier was simply boundless.

In Europe, denim clothing got its popularity in the late fifties. The first was to continue business Levi Strausca company «Lee Cooper» (England). In the 60 years it has become the largest company for the production of jeans, which were working on new models French designers. The motto of this company were the words spoken once by its founder: "Jeans« Lee »- is a pair of jeans that built America."

Next began producing jeans German company «Mustang», organized in 1932. In 1953 created the first women's jeans, and in 1955 - the first corduroy. This brand in 1961 was the first to create a rubber jeans «stretch». The third most popular jeans brand - «Wrangler» - originated in the U.S. in 1947. Her ancestor was a trading company "BLUE BELL OVERALL Company", denim clothing is intended primarily for cowboys, making it a symbol of the "wild" West. Popular at that time the brand became known as the "American Legend", making it sponsored several world champions in rodeo.

In 1930, the company pioneered the use of technological innovations, which would, in the course of chemical and mechanical processing, denim does not shrink when made buyers washes. So, in 1947 the company «Wrangler» gained its independence.

In 1948, the letter «W» has become a symbol of the company, at the same time moved on his trouser pockets ... Since 1996, this well-known brand advertises the program "Every Pair Tells A Story" («Each pair of jeans has a story"), which, according to the company's employees once again emphasizes individuality and singularity of each owner of jeans. Note that this company specializes mainly in the production of men's denim products.

In 1957, about jeans found in the USSR. They appeared at the World Festival of Youth and Students, immediately winning the hearts and minds of the Soviet people of all ages. Young Muscovites were shocked, "scrapes" of their peers from abroad. It was then spread in the Union a new fishery - fartsovka. It is clear that to get the real jeans at that time was very difficult, but the youth could not stop any crazy prices or terrible quality jeans that offered the Soviet black-marketeers. Trade jeans was then a matter though illegal, but common. The first, early 60's, the Soviet black-marketeers risked not only money, and the freedom and lives.

In the United States in 1969, American Fabrics magazine published an article in which the author claimed that "the history of denim is a reflection of all American history." And we had a history, and State denim was for the Soviet authorities as a red rag to a bull as dissent, human rights activists, as performance on Red Square during the Czech events in '68. When, in 1973, the world marked the 100th anniversary of Levis, in a country trying to sew your own combination - "Texas" that are not rubbing, did not sit and keep the shape.

In the 80 Moscow students learn to distinguish "native" pants from forgery and lying fit in the pants a size smaller, and the "exit" the sailors had the right to bring home three pairs of jeans - the fourth bring through customs on your own body. And in the same Vladivostok, which came to the court, the restaurants would not let people in jeans: bouncers thought their work clothes. Now it is difficult to find anyone in the locker room that does not have jeans. Millions of people wear clothes made of denim every day, it is considered to be the most friendly and convenient. But once pyatikarmannye pants called "slaves and zoloiskateley clothes." The history of jeans is a prime example of how unpredictable and contradictory fashion world can be what changes it may undergo only with the invention of a seemingly unremarkable man.

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