Miles and snow's strategy model in the context of small firms

Problems and difficulties faced by owners of small businesses. Miles & Snow typology of strategies. Empirical applications of Miles & Snow's generic strategies. Research method. Competitive Strategies By Business Sector. Strategy and performance.

Рубрика Маркетинг, реклама и торговля
Вид статья
Язык английский
Дата добавления 02.06.2013
Размер файла 173,1 K

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