Anticrisis marketing as part of the anticrisis management of the enterprise

Anticrisis marketing is a part of the anticrisis management of the enterprise. It should be noted that the choice of a marketing strategy in terms of crisis management depends on countless number of factors of the external and internal environment.

Рубрика Маркетинг, реклама и торговля
Предмет Marketing
Вид статья
Язык английский
Прислал(а) Horbal N.I.
Дата добавления 14.09.2016
Размер файла 128,9 K

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