Calculation of synthesized effect from integrated marketing communications of industrial enterprise

Analysis of the problems of formation of the communication policy of enterprises. Finding ways to ensure business efficiency and improve competitiveness. Build a hierarchical model for the evaluation of synthesized effects of marketing communications.

Рубрика Маркетинг, реклама и торговля
Вид статья
Язык английский
Дата добавления 28.09.2016
Размер файла 128,3 K

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