Big data as a fundamental approach to creating a portrait of the target consumer

Consumer market analysis is part of a successful business. Consideration of the concept of Big Data as a factor in the transition to a personalized approach in the study of consumer behavior. Big Data and its impact on the marketing activities companies.

Рубрика Маркетинг, реклама и торговля
Предмет Marketing
Вид статья
Язык английский
Прислал(а) Sotnikov Yurii
Дата добавления 23.03.2020
Размер файла 24,7 K

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