The development of tourism infrastructure is directly related to the creation of a network of transport infrastructure. For the development of domestic and inbound tourism an important condition is the availability of air, rail, road and water transport for all categories of tourists. Given that the majority of foreign tourists arrive in Uzbekistan by air, it is necessary to update the fleet, expand the geography of passenger air transportation, to determine a balanced price and tariff policy in order to increase the tourist flow, improve the quality of service.(3)

For domestic tourism, the most interesting is road transport. It is also necessary to analyze the popularity of roads among tourists and focus on these areas in order to improve the quality of roads, the development of roadside infrastructure, the creation of motels.(6)

In order to control and analyze the state of the roadside tourist infrastructure in the regions, it is planned to create working commissions for drawing on the projected road map of existing and promising objects on national roads and local roads leading to unique tourist recreation areas, monuments of archeology, history and nature.(6)

It is also necessary to analyze the provision of land allocation by local Executive bodies for the construction of roadside infrastructure along the transport corridor; ensuring the development of a model project for the construction of roadside infrastructure; attracting investments in the development of infrastructure; providing measures for concessional financing and taxation of small and medium-sized enterprises involved in the creation of tourism-related industries.

In General, considering the state of tourism development in Uzbekistan at the present stage, it should be noted that the industry is given great attention at the state level.. Given the pace of development and construction of tourism infrastructure both in the regions and in major breakthrough projects of national importance, it should be noted that in the future the domestic tourism industry will be competitive in the international tourism market.

3.2 Development of tourist image of the Republic of Uzbekistan

The tourist image of the state is the starting point to stimulate the marketing complex in the field of positioning of Uzbekistan as a new tourist destination. It is necessary to use the approach of the world tourism organization, understanding the image of the country "a set of emotional and rational ideas arising from the comparison of all the features of the country, their own experience and rumors that affect the creation of a certain image" [14].

Almost all developed countries stimulate the development of tourism. For these purposes, state brands are created and their image is worked out. This tactic is fully justified, because in such a case is not just the name of a separate resort, and the country as a whole, which is effective not only to attract tourists but also international investors

One of the first countries to take up its image was Spain, it was joined by Singapore, Turkey, Malaysia, Greece, Romania. In addition to creating videos with a brief story about the country, its attractions, and investment attractiveness, some countries have their own brands. Now Spain, as well as Romania, has an official logo, which to some extent is the face of the country. Now on the official websites of these and several other countries flaunt very original and beautiful, and most importantly - the official "business cards" of the States. Thus, Spain is represented by a bright red sun and dancing letters that make up the name of the country ESPANA. Romania's "face" is a bit more original. The brand in the country brings together all the sights that abound in the country: the mountains, the sea and the sun.

It is also necessary to pay great attention to information tours, both for representatives of foreign media and for business partners in the field of tourism. That is, it is necessary to fill the information vacuum that arises at the mention of the name of our country as a new promising tourist destination. To this end, the issues of opening information centers in Uzbekistan and abroad together with the private sector should be worked out in detail.

When carrying out advertising campaigns of the domestic tourist product in foreign markets, it is necessary to understand that the secret of success is not in the number of advertising materials in Newspapers, radio and television. The key to success is in the correct concept of development of public relations. The formation of the image of a new tourist destination for the country should be carried out in four stages.

Phase one. At the first stage, research and analysis of the world tourism market is carried out, short-term and long-term aspects of own and competitive offer are determined. This solves the problem of transport, that is, the development of convenient transport infrastructure, maintenance of service and quality of services.

The next problem is accommodation and meals. Depending on the capacity of transport and accommodation, the possible number of tourists and the length of their stay are decided. It also analyzes competitive offers that claim the attention of potential customers.

Second stage. At the second stage, it is planned to define the objectives of a comprehensive tourism policy. This includes a complete picture of the market in which Uzbek tourism is performing, with which tourist destinations it will compete, which markets will be the most priority for it.

It is in the most promising markets that we need to focus our efforts. Such for Kazakhstan, according to the research of the official website of statistics, are the markets of Central Asia ,CIS and Foreign countries

The third stage is the implementation of the goal. It creates its own, characteristic appearance of the proposed national tourist product, emphasizes its uniqueness and special attractiveness. Market segmentation is also carried out, the image of the preferred client is created, including nationality, age, education, belonging to a particular group by income and social status, health status, marital status, etc.

For Uzbekistan, the image of the preferred tourist from the countries with the greatest interest in the domestic national tourist product is represented by the following indicators - lovers of historical and cultural tourism, lovers of amazing landscapes and unexplored tourist destinations, men and women, age 30-55 years, secondary and higher education, income - average and above average

Fourth stage. At the fourth stage, the selection and use of a combination of tools for marketing and promotion of tourist services is carried out - product design, selection of the form and level of prices, sales channels; sales promotion, including information and promotions.

The experience of the implementation of state advertising and information strategies indicates the need to diversify the tourism product: along with the traditional tourist offer, new tourist products should be shown, wider information on national traditions, crafts and crafts, new museums and exhibitions, events and tourist services should be disseminated. All this requires the development of a long-term information campaign aimed at creating a positive image of the country in order to promote the development of inbound and domestic tourism.

The difficulty in image positioning is to create an image that conveys the advantages and unique qualities that make this tourist destination stand out from the others. That is, it is not enough just to advertise a tourist product similar in its consumer qualities to analogues from other countries. It is necessary to develop a justification for the fact that Uzbekistan is really a new direction in the world tourism market and offers its original product.

Visual symbols play a significant role in the marketing of tourist destinations. Many characteristic types of places are permanently embedded in people's minds (table below). These visual symbols are constantly appearing on official documents, brochures, billboards, videos, badges and dozens of other places

Possible visual symbol of Uzbekistan - as a Russia have Red square we have the same situation, Registan square

The most famous visual symbols:

Moscow - Red square

London - Big Ben

Paris - Eiffel tower

A successfully implemented effort can create a state brand and image forever. Events can be audacious, but they can also be quiet, subtly affecting the audience over time. Uzbekistan has sufficient resources for various cultural, sports and recreational activities. And such events are held from time to time. Now it is necessary to systematize these events so that they serve the cause of creating an attractive image of Uzbekistan, despite the sphere in which they are held. It is necessary to advertise these events in the world media. Attract a large number of participants and journalists. Thus, the formation and, most importantly, the maintenance of a positive tourist image is the main priority for Uzbekistan in the development of inbound tourism. Of course, the availability of developed infrastructure, competent personnel and state support for tourism organizations is also an important aspect, but without the recognition of our country in the world, all these elements of the developed tourism industry are useless. Therefore, domestic tourism should use the rich international experience and own enthusiasm to start creating the image of Kazakhstan as a new tourist destination.

Conclusion

Tourism is one of the most lucrative industries in the world and is projected to continue to grow in the twenty-first century by UNWTO experts. But, in any case, whatever the forecasts for the future, one main conclusion is obvious: to succeed in tourism activities in the twenty-first century, a professional approach to the organization of production, promotion and sale of the tourist product is required, based on the needs of the client and compliance with the requirements of the legislation.

If we consider the dynamics of tourism development in Uzbekistan, it can be noted that the tourist activity of citizens of Uzbekistan in 2018 increased compared to 2016 by more than half, and the indicators for inbound tourism for the period from 2014 to 2016 increased by 2 times.

However, in an effort to actively develop tourism, our Republic faces some problems. For Uzbekistan at the present stage, the most serious obstacles in the development of tourism are underdeveloped infrastructure and weak positioning in the international market. It is the solution of these problems that will allow Uzbekistan to develop tourism more dynamically and enter the international market with its unique product.

The key element of the country's image in General is its tourist attractiveness. It involves a number of components that determine the high competitiveness of the region (for example, a high level of security, service, infrastructure, relief expressed cultural heritage, etc.).

Our country has almost no tourist image on the international market. In the world of the very small number of people knows about the existence of my country. Higher recognition of Uzbekistan in Asia.

The tourist infrastructure of Kazakhstan at the present stage of tourism development is at the stage of rapid growth.

But this rapid rise in the service sector of tourism will meet the needs of tourists only in the near future, while at present, the existing infrastructure does not meet all the needs of both domestic and foreign tourists.

It is necessary to unite the efforts of the state and business structures in order to improve the effectiveness of the implementation of the planned tasks in the programs and take measures to enhance public-private partnership in the form of concessions, contracts, outsourcing, etc.

Investment in the development of tourism infrastructure should include the processes of scaling projects in terms of investment by business and the state on the basis of the criterion of profitability and payback period; activities to ensure the openness of the system by posting information about existing and developing projects on the Internet on the website of the Ministry of tourism of the Republic Uzbekistan.

Directly in the formation of an effective image of Uzbekistan as a new and attractive tourist destination in the world market, three main tools are used: slogans, themes and positioning; visual symbols and events and actions. Each tool has its own rules and capabilities.

Thus, the formation and, most importantly, the maintenance of a positive tourist image is the main priority for Uzbekistan in the development of inbound tourism.

Of course, the presence of developed infrastructure, and state support for tourism organizations are also an important aspect, but without the recognition of our country in the world all these elements of the developed tourism industry to anything.

Therefore, domestic tourism should use the rich world experience and own enthusiasm to start creating the image of Uzbekistan as a new tourist destination.

The development of tourism at the present stage in the Republic of Uzbekistan demonstrates positive dynamics.

The problems of domestic tourism are common to many developing countries with economies in transition and reflect a situation where tourism receives little attention.

This situation until recently was in our Republic. And only in 2015, when our President singled out tourism among the seven priority clusters of economic development, tourism received a new impetus for development. Given the current trend of tourism development, we can safely predict that in the near future, taking into account the solution of the problems presented, tourism Will enter the international market with its unique tourist product.

Literature review

1) Uzbektourism.uz - Официальный сайт по развитию туризма на территории Узбекистан. ( Также сайт статистики туризма)

2) Tourlib.net - Туристский имидж страны

3) www.tourism-travel.biz Формы туризма

4) Биржаков М.Б. Введение в туризм

5) Крупенина Т. Социальные проблемы развития индустрии туризма

6) Карпова Г.А. Экономика современного туризма

7) Вахитова Д. Развитие туристской инфраструктуры в регионах

8) Чудновский А.Д., Жукова М.А., Сенин В.С. Управление индустрией туризма

9) Марчело Риси. Статистика международного туризма-2008 // UNWTO NEWS

10) Бараблина Э.К. Управление развитием государственно - частного партнерства в сфере туризма.

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