Management of innovation activities at engineering enterprises under condition of mass individualization of demand

The individualization of demand at the domestic enterprises, in particular on machine-building. Ratios between satisfaction of individual needs of consumers and maximizing profits of the enterprise on the basis of attraction of new segments of the market.

Рубрика Экономика и экономическая теория
Предмет Economic
Вид статья
Язык английский
Прислал(а) Kolinko N.О.
Дата добавления 14.09.2016
Размер файла 144,0 K

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