Optimal advertising policy for the diffusion model of innovations

Build a model of diffusion of innovation, taking into account all promotional activities throughout the lifetime of an innovative product on the market. The analysis of the different advertising strategies of the intensity of advertising costs in time.

Рубрика Экономика и экономическая теория
Предмет Economy
Вид статья
Язык английский
Прислал(а) Tetiana V. Manzhos
Дата добавления 28.09.2016
Размер файла 95,3 K

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