Identification of the optimal business model on the example of st. Petersburg book market
Review of the feature of the modern book market and the main players. Determining the best business model for selling books. Exploring the big players who are trying to be more than just traditional bookstores, but a place of culture and recreation.
| Рубрика | Экономика и экономическая теория |
| Вид | дипломная работа |
| Язык | английский |
| Дата добавления | 27.08.2020 |
| Размер файла | 1,7 M |
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youtube
Binary
Has (1)
261
Does not have (0)
Bookseller has page in "Twitter" social network
Binary
Has (1)
261
Does not have (0)
Bookseller has page in "Odnoklassniki" social network
ok
Binary
Has (1)
261
Does not have (0)
Number of social networks which bookseller has
num_sn
Numeric/Factor
7 levels [0 - 6]
261
Book shop has mobile application
mobile_app
Binary
Has (1)
261
Does not have (0)
Bookseller is not present in the Internet
no_links
Binary
Present (0)
261
No links (1)
Bookseller is a publisher who sells books directly to buyers (without intermediaries)
publisher
Binary
Publisher (1)
261
Other (0)
Bookseller has s a cafй in the book shop
cafe
Binary
Has (1)
261
Does not have (0)
Revenue 2018 (th. RUB)
rev_2018
Numeric
-
118
Bookseller has high revenue in 2018
leaders
Binary
Leader (1)
118
Not leader (0)
Figure 10. Types of organizations, %
Figure 11. Share of booksellers in the register of SMEs, %
Figure 12. Regions of registration, %
Figure 13. Share of booksellers grouped by distance to nearest metro stations, %
Figure 14. Share of booksellers grouped by district, %
Figure 15. Share of booksellers at the Krupskaya Fair, %
Figure 16. Share of book shops that sell used books, %
Figure 17. Share of book shops that have rusprofile page, %
Figure 18. Share of stores that have a cafй, %
Figure 19. Share of booksellers which have site with links to social networks, %
Figure 20. Share of stores that have a mobile appliction, %
Figure 21. Share of book shops that are present in the Internet, %
Figure 22. Share of publishers among all booksellers, %
Figure 23. Distribution of booksellers by form, %
Figure 24. Distribution of revenue, 2018 (th. RUB)
Figure 25. Distribution of log(revenue), 2018
Figure 26. Revenue dependence on number of social networks grouped by presence of “Vkontakte” page
Figure 27. Revenue dependence on number of social networks grouped by presence of “Instagram” page
Figure 28. Revenue dependence on number of social networks grouped by presence of “Facebook” page
Figure 29. Revenue dependence on number of social networks grouped by presence of “YouTube” page
Figure 30. Revenue dependence on number of social networks grouped by presence of “Twitter” page
Figure 31. Revenue dependence on number of social networks grouped by presence of “Odnoklassniki” page
Figure 32. Revenue dependence on form of a shop grouped by presence of cafй
Figure 33. Revenue dependence on form of a shop grouped by presence of mobile application
Figure 34. Revenue dependence on form of a shop grouped by presence of citi of registration
Figure 35. Revenue dependence on presence of mobile application grouped by presence of citi of registration
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