Customer orientation of B2B firms in emerging markets: evidence from Russia
The critically assess widely used marketing concepts and their measurement in B2B markets of emerging economies. The interplay and growth implications of dynamic capabilities and industry orientation. Market orientation, customer value, and performance.
| Рубрика | Экономика и экономическая теория |
| Предмет | Economy |
| Вид | статья |
| Язык | английский |
| Прислал(а) | O.V. Gulakova, V.A. Rebiazina |
| Дата добавления | 04.08.2021 |
| Размер файла | 100,0 K |
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