Assessment of the image of the innovative enterprise as a factor of its competitiveness in the conditions of new challenges and threats
The influence of the image of enterprises on the ratings of global and digital competitiveness of Ukraine in 2015-2019. Differential the concept of image, brand and reputation of the enterprise. Formation of a positive image of an innovative enterprise.
| Рубрика | Экономика и экономическая теория |
| Предмет | Economy |
| Вид | статья |
| Язык | английский |
| Прислал(а) | Lyudmila Shymanovska-Dianych |
| Дата добавления | 26.12.2023 |
| Размер файла | 738,8 K |
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