Dealing with a resurgent Russia: engagement and deterrence in US international broadcasting, 2013-2019
Review of the strategies, projects, and their results in connection with US international broadcasting towards Russia and, more broadly, towards Eastern Europe and the post-Soviet space. Shifts in US international broadcasting during the 2013-2016.
| Рубрика | Международные отношения и мировая экономика |
| Вид | статья |
| Язык | английский |
| Дата добавления | 12.06.2021 |
| Размер файла | 63,0 K |
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Conclusion
The theories of realism and constructivism allow to reveal both national security imperatives and the perceptions of Russia as a threat and adversary that both define the policy of the international broadcasting. We argue that mostly the discussions about the Russian informational measures, its rising as a digital power, and the findings about possible Russian malign interference have determined the transformations in the American public diplomacy and international broadcasting.
During the period of 2013-2019, The United States has profoundly improved previous the quality of the content and audience reach in the regions of East Europe and post-Soviet space. The United States has managed to return the target audience in Russia making almost forgotten Cold War relics as the VOA and RFE/RL be attractive, dynamic, and digital. During the second administration of Barack Obama, Russia was designated as target, and the international broadcasting conducted the policy of engagement towards the Russian-speaking world attracting the people around the world who understand Russian language.
The revelations on Russia's possible interference in the United States and Europe's election campaigns during the first administration of Donald Trump have revised the previous perception of Russia. Instead of the traditional target for the US international broadcasting Russia has been postured as a threat that requires pursing the policy of deterrence. The policy of deterrence has been culminated in expanding the digital diplomacy of the United States and in exploiting the data-driven methods to erode the Russian informational activities within the national clusters of the Internet and social media in the countries of the Balkan region, East Europe, and former Soviet republics.
The US informational broadcasting has passed fast, but historic transformation, namely from the strategy referred to the winning of the Russian-speaking audience to the policy of deterrence of Russian influence in its nearest neighboring spaces during 2013-2019. The effectiveness of the new informational broadcasting policy will depend on the skillful exploitation of new technologies in terms of data-driven methods.
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