The present situation and prospect of commercial complex in China and Russia

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JUJL, PNU

THE PRESENT SITUATION AND PROSPECT OF COMMERCIAL COMPLEX IN CHINA AND RUSSIA

Li Zhen, Panchuk N.N.

Changchun, Khabarovsk

Abstract

With the rapidly development of the global economy, the trade center has become a new vitality of the city. From design of the mall to the open. Is the commercial complex we can see ideal? What is the future of trade center?

Keywords: commercial complex, building, China, Russia, future

Аннотация

СОВРЕМЕННАЯ СИТУАЦИЯ И ПЕРСПЕКТИВЫ КОММЕРЧЕСКОГО КОМПЛЕКСА В КИТАЕ И РОССИИ

Ли Чжень, Панчук Н. Н ЦУС, г. Чанчунь, Китай; ТОГУ, Хабаровск, Россия

С быстрым развитием мировой экономики торговый центр стал новой жизненной силой города. От дизайна торгового центра до открытого. Является ли коммерческий комплекс идеальным решением? Каково будущее торгового центра?

Ключевые слова: коммерческий комплекс, строительство, Китай, Россия, будущее

Commercial complex definition

Definition of urban complex in (American Architecture Encyclopedia)): In one position, a multi-purpose complex of buildings.

Professor Wang Jianguo in the book of (Urban Design) on the definition of urban complex: "City complex usually by the city of different nature, different uses of social life space, such as living, office, travel, shopping, entertainment, social, Recreation and so on. "

Commercial complex is a type of urban complex. Generally, city complex consists of different nature, different uses of social life space. HOPSCA is made up of the letters of the first word of an English word or phrase, such as hotel, office building, park, shopping mall, convention center, apartment. It generally covers only the functions of commercial activities. Each commercial complex combines at least three of these functions and establishes an interdependent, mutually beneficial and dynamic relationship among the various components.

2.2017 China Business Complex Status

Industry Status Analysis

Because of the high intensive demand of urban land resources, commercial complex can be divided into four categories in the core area and the future core area of the city: central business district of the new development zone, Center, CBD and transportation hub.

City commercial complex development model, purely commercial, accounting for the entire building complex area of about 45-65%. 3-5% of entrepreneurship; the real city of commercial and leisure-based entertainment and commercial development as of 2017 is growing, accounting for about 30% of the proportion.

From the practice of developers can see among these four development models, developers tend to be obvious. The difficulty of leisure commercial complex lies in the activation of culture, the marketization of leisure industry, the profitability of commercial real estate, the cultural activation is the soul, the leisure industry is the key and the profit model is the core. Housing market downturn is an indisputable fact, and real estate companies in the future to be more innovation and breakthroughs.

Market Capacity

According to the 2017 China Commercial Complex Industry Development Survey and Market Outlook Analysis Report published by China Industry Research Network, the "golden ratio" of commercial complex operations is generally as follows: shopping, dining and entertainment are distributed at 52:18:30. In the past two years, no matter real estate listed companies, large-scale housing enterprises, or small and medium-sized housing enterprises, and even insurance companies, manufacturing enterprises, such as Wa haha, Yu run and many other industries have turned to the development of urban complexes. In addition to the first-tier cities, urban complexes in the second and third tier cities, and even fourth-tier cities everywhere. The city complex will maintain its rapid growth in the coming period. After several years' development, the city complex has achieved remarkable results. The commercial complex will be the development direction of the urban complex in the future and the mainstream mode of urban complex development.

Investment Pattern

The core area of the city is dominated by commercial + office + hotel. The city center sub-district is dominated by commercial + office + apartment combination; and the new urban area is dominated by commercial + office + hotel combination with the proportion of apartment. Also more prominent. In general, business and office are the core properties of the complex, and other property types combined with different regional attributes can play their respective roles.

From the future combination of property portfolio point of view, the development of complex will still be driven by the business. Compared with the existing urban commercial complex, the property portfolio of the newly added projects will be more flexible and the proportion of residential products will increase in the future, which is in favor of the balance of funds. Commercial and office buildings are still the major products of the urban commercial complex.

Facing Problem

China's commercial complex, is in its infancy, the industry faces four "missing."

First, development and management out of touch. For a long time, real estate development and business operations are in a fragmented state, with development and management activities in isolation, the relationship between supply and demand out of line, and the industrial structure in disorder and lack of status.

The second is the lack of normative standards. In China's current urban construction and commercial planning and design specifications, the construction of commercial networks and various commercial areas, from the assessment of the project, positioning, function, scale to the structure of the industrial economy, layout, format and other aspects of the format can give a clear standard.

Third, the development model behind. The construction of commercial complex in our country is prevalent in the real estate development, paying attention to the onesided practices of space despising function construction, and the disorderly development of patchwork and lashing in separate development.

Fourth, the relationship between businesses and real estate business dislocation. Space construction should obey commercial activities and according to the needs of commercial operations to provide space services. For a long time, however, the dominance of businesses failed to receive due respect.

Prospects china urban commercial building

With the policy of residential purchase continuous "serious", most investors are turning to commercial real estate development and they are increasing passion for investment in commercial real estate. The commercial land prices in four first-tier cities and dozens of second- and third-tier cities in Beijing, Shanghai, Guangzhou and Shenzhen all rose across the board, much larger than that of residential plots. In addition, most second and third tier cities do not yet have relatively complete commercial centers. Therefore, in the planning and development of second and third tier cities, the development and construction of commercial centers, especially urban commercial complexes, will be focus on commercial development in these cities.

Commercial complex is the inevitable result of urban economic development to a certain stage. Combining with China's national conditions, the high volumetric ratio of commercial complex is in line with that of Chinese with less land to meet the demand of China's intensive use of land.

3.2017 China's newly built commercial complex Sanlin impression exchange to create landmark new business complex Sanlin Impression Meeting is located in a large community-type shopping mall. In the future, it will become the preferred shopping, living and social entertainment platform in Sanlin and Shanghai Pudong area. It will promote the upgrading of regional commercial markets and become the new engine of regional city development. Sanlin Impression Meeting conference through a variety of interactive art installations, reconstruction of the old buildings, transformed into a venue full of fantasy art atmosphere. The group said it will also create the Sanlin Impressions based on the original "Sanlin City Commercial Plaza," which aims to bring together the fantastic life experiences needed for a quality lifestyle in the future.

Sanlin impression total construction area of about 120,000 square meters, the entire complex is divided into two blocks east and west, including the hotel, office buildings, pedestrian streets, while the West is a centralized commercial shopping center that is, Sanlin Impression. According to Jiang Haiyun, general manager of India's Shanghai Community Business Management, there are 6 different themed floors in the memories of the three forests, such as memories, colorful clothes, playfulness, taste, sumptuousness and bright colors.

Design will base on the original shape of the project to re-create a coherent and open public space. Close to nature and the leisurely sinking plaza, convergence blocks and basement, the life needs and leisure space in one. The Skywalk Trail is the perfect gateway to the open architecture of a single block, circular connectivity block and upstairs Main Building, giving you a more open and relaxing experience. Fresh elements, open space, with interesting architectural design style, landscape and art illusion fusion, sketched out the future of shopping paradise. Inside and outside the mall each year more than 100 activities organized colorful activities, forming a total customer base of interactive experience.

Russian commercial characteristics

Russia is a world economic power. It was the second-largest economic power in the Soviet Union. After the collapse of the Soviet Union, its economy was in a serious recession. After 2000, Russia's economy recovered rapidly. In 2006, Russia's economy surpassed the level before the dissolution in 1990. In 2007, Russia's GDP reached 1135.6 billion U.S. dollars, ranking 10th in the world. In recent years, Russia has expanded its exports and its domestic commercial complex also rapidly risen. For example, Moscow.

Moscow, Danilovsky Fort Commercial Complex / Sergey Skuratov

Base area: 7, 987m², Construction area: 40,000m², Date: 2005-2008

This business center consists of three different levels of height, a basement. Clear and reasonable zoning and layout are sculptural body "soften." The varied rhythmic windows enrich the expressiveness of the building.

Facade facing the river facade elegant gradient size. In the middle of the two different directions of brick body is a layer of meeting, the different shades of bricks on each facade. The amount of brick from the layer of vitreous volume in the ground.

The roof of the ground floor is the courtyard of the entire complex. In the center of the courtyard is a hilly skylight above the surrounding lawns and growing areas. Light can reach the main floor of the main room - the center restaurant.

Comparison between the two countries

Comparing the forms of commercial complexes between China and Russia, we can find out that the basic concepts of the commercial complex are all base on the concept of a commercial complex. Shopping, dining, entertainment and office integration are mix so that they can communicate with each other while being relatively isolated. The difference is that we can see that China's commercial complex is somewhat open and has more outdoor areas. It is not completely indoors, so it is good to connect the entrance square with the building. However, for Russia, due to its climatic conditions, lacks vegetation in winter and not allowed utilize a lot of outdoor space, and places greater emphasis on moving functions into the interior and more rules. Different from the experiential consumption in China's shopping malls, the good and clear streamlines enhance the convenience of shoppers to a certain extent.

For China, due to the saturation of the real estate industry, the future commercial complex will be the mainstream trend of development. According to the needs of the city and the public, architects will expand new functions and inject new vitality into the commercial complex. The regional imbalances are very serious in China and the situation is very complicated. Because of the imbalance, each region has different understanding of business, and its natural business form is different. Its business complementarity and multi-business status are also different. With the progress of the times, people's needs raise and raise their ideological realm. Simple stores have become outdated. Therefore, we must integrate the local culture into a commercial complex to retain the local consumer groups.

References

1. Gao Jianying, ((The Logic of the Evolution of China's Commercial Complex), 2017.08.17

2. China Industry Research Network, (Research on the Status of Commercial Complexes in 2017 and Future Trends of Development), 2017

3. (Characteristics of Russian Business Culture), 2012.12.05

4. Xinhua News Agency, (Art Kai IN as "MOU * Impression Project of Sanlin City), 2017.11.06

5. Zhang Xian, (China's urban commercial complex development status", "Business), 2015 the 41st issue

6. Sergey Skuratov, (Danilovsky Fort Commercial Complex, Moscow, Russia), 2006, 2017.11.06

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