Pros and cons of Media Convergence
Convergence is the process where several media channels come together to operate in synergy and harmony, being able to report more information. Media companies pursue audiences by greater benefit from marketing and advertising through cross-selling.
| Рубрика | Журналистика, издательское дело и СМИ |
| Предмет | Journalism |
| Вид | реферат |
| Язык | английский |
| Прислал(а) | Жуманжанова Г. |
| Дата добавления | 18.12.2012 |
| Размер файла | 14,4 K |
Отправить свою хорошую работу в базу знаний просто. Используйте форму, расположенную ниже
Студенты, аспиранты, молодые ученые, использующие базу знаний в своей учебе и работе, будут вам очень благодарны.
Подобные документы
Theoretical basics of Internet advertising. The analysis of the media planning process. The establishing media objectives through developing media strategies and tactics. The effectiveness of the media planning in Internet. The example of the media plan.
курсовая работа [64,2 K], добавлен 25.03.2014"The Bauer media group". "The Bertelsmann" is a German multinational mass media corporation. "The Axel Springer Verlag". The German media industry. Company that is specialised in production and delivery of media in the form of digital, audio, video.
реферат [18,9 K], добавлен 13.03.2014The role of mass media in modern life. The influence of newspapers, magazines and television in mind and outlook of the mass of people. Ways to provide information and display the news of dramatic events, natural disasters, plane crash, murders and wars.
презентация [730,5 K], добавлен 17.05.2011Consideration of the mass media as an instrument of influence on human consciousness. The study of the positive and negative aspects of the radio, television, press, magazines, Internet. Advantages and disadvantages of the media in the Great Britain.
дипломная работа [2,3 M], добавлен 14.10.2014Понятие, определение и специфика социальной журналистики в "small media". Анализ социальной тематики, базовой структуры малых медиа, линейной схемы коммуникации. Принципы существования малых медиа, их распространение по разным мультимедийным платформам.
курсовая работа [228,8 K], добавлен 06.05.2018Особенности тенденции конвергенции СМИ в целом и явления, к которым приводит эта тенденция. История и направления деятельности медиа-холдинга "РосБизнесКонсалтинг". Реализация концепции конвергенции издательским домом Independent Media и "КоммерсантЪ".
курсовая работа [99,7 K], добавлен 12.11.2010Описание явления социальных сетей и современной ситуации на соответствующем рынке. Изучение видов взаимодействия в интернете и взаимодействия различных типов аудитории в социальных сетях. Рекомендации по продвижению СМИ на примере журнала "Катрен-Стиль".
дипломная работа [2,6 M], добавлен 20.06.2014Сущность понятия имидж политического деятеля, принципы и mass-media каналы его формирования, анализ зарубежного опыта. Имидж председателя Законодательного Собрания Краснодарского края: исследование краевых печатных СМИ, перспективы позиционирования.
курсовая работа [87,9 K], добавлен 09.06.2013Influence of television on modern political practice. Nature of media power and its impact on political system of society, its character, practice and institutions. Dangers of new mediated symbolic politics for the democratic political practices.
реферат [25,0 K], добавлен 28.05.2012Public service advertising, types of advertising. Media and advertising approaches, influencing and conditioning. Dependency of the media and corporate censorship. Popular culture: definitions, institutional propagation, folklore, advertising and art.
курсовая работа [62,0 K], добавлен 03.03.2010Chinese media and government. Xinhua (the China News Agency) and People's Daily, the two most important print media. Internet censorship in China. Central Television, talk Radio, cable TV and satellites. The role of "internal" media. Market competition.
курсовая работа [404,3 K], добавлен 09.12.2010Russian mass media as the tool of democracy. The law on mass-media of 1991. Strengthening the rights of mass-media and their restriction. Role of the state in becoming. Latent forms of the state intervention. Monitoring by authority of regional editions.
контрольная работа [16,4 K], добавлен 17.04.2011Mass Media are one of the most characteristic features of modern civilization. People are united into one global community with the help of mass media.People can learn about what is happening in the world very fast using mass media.
топик [5,0 K], добавлен 29.10.2006The study of the functional style of language as a means of coordination and stylistic tools, devices, forming the features of style. Mass Media Language: broadcasting, weather reporting, commentary, commercial advertising, analysis of brief news items.
курсовая работа [44,8 K], добавлен 15.04.2012General information about archaisms. The process of words aging. Analysis of ancient texts Shakespeare, Sonnet 2. "Love and duty reconcil’d" by Congreve. Archaisms in literature and mass media. Deliberate usage of archaisms. Commonly misused archaisms.
курсовая работа [44,3 K], добавлен 20.05.2008Newspapers, the radio and television play inform, educate and entertain us. They also influence the way people look at the world and even make them change their views. In other words, mass media play a very important part in shaping public opinion.
топик [4,8 K], добавлен 04.02.2009Media are the main channel for management of public opinion. Characteristics of the relation between the PR industry and the media. Description of some circumstances concerning the relation between the parties as well as their view of each other.
реферат [20,9 K], добавлен 16.12.2009The concept of advertising as a marketing tool to attract consumers and increase demand. Ways to achieve maximum effect of advertising in society. Technical aspect of the announcement: style, design, special effects and forms of distribution channels.
реферат [16,1 K], добавлен 09.05.2011Advertising is a kind of activity made in its result which purpose is realization of marketing problems of the industrial, service enterprises and public organizations by distribution of the information paid by them. Advertising on television, in a press.
реферат [13,7 K], добавлен 14.06.2012Overview of literature on standardization and adaptation of advertising: their main task, advantages and disadvantages. Trends in consumer behavior in Russia. Distribution media advertising budgets in the country, the laws and rules regarding promotion.
курсовая работа [36,5 K], добавлен 05.09.2011
