Mass media as an instrument of formation and preservation of the cultural and spiritual heritage of Russia

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Vladimirskiy State University named after the Stoletov brothers Vladimir, Russia

Владимирский Государственный Университет, Россия

Mass media as an instrument of formation and preservation of the cultural and spiritual heritage of Russia

Средства массовой информации как инструмент формирования и сохранения культурно-духовного наследия России

Completed: Nikeshin A.A Supervisor: Ph.D. Professor

Fedulenkova Tatiana

Выполнил: Никешин А.А.

Руководитель: д.ф.н. профессор

Федуленкова Татьяна Николаевна

Speaking about the preservation of cultural and spiritual heritage, first of all, it is necessary to emphasize the role of socialization factors in the formation of personality. These traditionally include such social institutions as the family, school, university, sports and religious organizations, and, of course, the mass media. Objective reflection interfaith relations are often formed in the human mind a vision of the world picture is stereotypes. In a secular state, membership of a particular denomination is not only the exclusive right, but also a great responsibility. With the development of information technology, any user of social networks, blogger or an active guest forums can generate uncontrolled flow of information. Practice shows that sociological studies, a large part of the population takes for granted completely irrational ideas and conclusions. Many resources openly speculate on the feelings of believers, exclusively commercial considerations, giving the statements alleged leaders of the truth. Especially negative color becomes the subsequent reaction, when people, including in fabricated dialogue can insult each other's feelings and religious affiliation.

Against this background, not infrequently there are conflicts and prejudice against members of other faiths. Next problem is growing like a snowball, from one blog, it rolls over to the next page, to the next group, and is a completely abstract users are watching the situation closely. In the absence of critical thinking, people are beginning to take these or other parties to the conflict, thereby increasing your reach. The process turns into a spiral of silence (described E.Noel-Neumann) and now a smaller group seeks to ensure that the most convincing of the injustice of her judgments. The paradox is that such a process may run only a couple of people actively exaggerated news or fabricated information occasion, and in the process of discussion, has a group, you may lose the logical links and the more there will be no binding to the sacred texts, scriptures, or doctrine of a religion. If a small group can develop a similar episode, then what role can play in this process, major media?

In today's information society, it is impossible to ignore the media as a channel directly influences the formation of young people, and to a large extent on the minds of the older generation, have a need to maintain cultural and religious identity.

The degree of identity is largely dependent on the knowledge that people get from environmental sources: relatives, friends, colleagues and, of course, the media. By the force of impact on the minds of the media have almost no equal in the information environment of man. Firstly, people traditionally trust the media, believing that issued for the information they are professionals who have a certain knowledge about different things. Secondly, the supply of ready-made materials, as a rule, equipped with a commentary, is a lighter product for mass consumption, it saves man from self-search information, review the various opinions, comparisons sometimes diametrically opposite points of view, etc.

Since its inception, the media have not only informational function, but also educational, ideological, educational, propaganda. Referring to the experience of history, and use of information, it is worth remembering that the ballots of the Great Army of Napoleon was able to demoralize the generals of the European armies, the radio "Atlantic" Delmer allowed to cause panic in the ranks of German soldiers, and radio games and misinformation (by the Soviet military intelligence) allowed the geniuses of military affairs, such as Katukov ME hold their lightningquick operation. Information flows in modern Russia are a lot of different perspectives on the rapidly changing reality and people sometimes difficult to navigate in this ocean of facts, information and opinions. In addition, the speed of information delivery rolls. We wake up early in the morning and already know what's going on on the other side of the world, we see the tragedy and happiness of society. Information flows from the continuous flow of news feeds, articles, reports. This huge flow can not even sort out a mature man, and then what happens to the emerging consciousness of a future identity, it will choose which channels? The answer is simple, most of the channels selected on the basis of availability and simplicity. But is the simple information facilitates purposeful process of socialization or it may lead to an explosive process of re-socialization to the inevitable separation from the past? ... Experience shows that some of the information is capable of acting as a parasite. For example fungus Striga, a parasitic on rye and other cereals falling on the roots of the plant does not manifest itself. The active phase of parasitism begins at the moment of growth, when the root of releasing substance for the synthesis of the signal gives the haircut. The information flow is certainly no enzymes and the synthesis, but the cycles of its reports on the direct correlated with the described process. human consciousness is enough to lay one on target and when you play it in the future, it will start to take action. What will be the nature of these actions depends on the initial information. If a long time, many media accessed only baser feelings and desires of man, with the appearance of information from the sphere of culture, art, social relationships reactions will not occur. Only simple or destructive information will be reflected in the mind. This process will inevitably lead to the inhibition of socialization and cognitive erase the perception of their own society. Meanwhile, it should be noted that modern Russian media are already on the way facilitate the formation of a common cultural identity. It should be said that the report of the information process can have a dual structure. Not only negative information and base feelings can move the man and played intermittently. Proper impact on historical memory, a constant reclamation of cultural processes are able to inculcate the culture of a certain perception of information and follow-up. Integral formation of information policy, without dissonant effects on socialization institutions will allow a person to perceive the values and cultural heritage of its people much faster.

Russian media in the 21st century must solve a serious problem, with fashionable, "Never nail estimates wedges" in the gaps of epochs of the Russian state. Modern man uses a fairly large list of information resources, and a vast array of data can be overthrown one wrong publication. Instant reaction to online resources and expert commentary in the blogosphere can cause a person to turn his back on life and question his objectivity. The repetition of such actions will only aggravate the confidence and the knowledge gained vybekt ground from under the feet. In this case, only a single view of all the miscalculations and mistakes can protect the media from the unfortunate history of failures of state and religion. The media can draw the attention of the population to almost any topic from maslennichnyh festivities before the flight into space, but in the process of creating the news should focus on the common cultural and historical heritage of our great country. During the period of the new conditions in the Russian society, the media are able to form a representation of the principle of the basic ideas and historical processes. Confucius in a difficult period for your state has developed 5 constancies righteous man pointing, thus future generations vector of development. I believe that today the Russian media are able to plant seeds that germinate in the general doctrine of the cultural and spiritual identity and point of modern society own way.

promotion society journalism cultural

References

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