Ukrainian humorous discourse in the Russian-Ukrainian war

Analysis of the literary and journalistic style of Ukrainian humorous news and the relationship between facts and storytelling techniques, emotional attractiveness, dramatic tension. Description of variants of humorous discourse of the Ukrainian wartime.

Рубрика Журналистика, издательское дело и СМИ
Вид статья
Язык английский
Дата добавления 26.01.2023
Размер файла 4,6 M

Отправить свою хорошую работу в базу знаний просто. Используйте форму, расположенную ниже

Студенты, аспиранты, молодые ученые, использующие базу знаний в своей учебе и работе, будут вам очень благодарны.

Размещено на http://www.allbest.ru/

Ukrainian humorous discourse in the Russian-Ukrainian war

Kharchenko O. V.

Borys Grinchenko Kyiv University, Ukraine

The article focuses its attention on military time humorous discourse presented in literature journalistic style or informal style in Ukrainian multimedia since the beginning of the Russian military aggression. It analyses cognitive features, literary and stylistic devices of the military time humorous discourse presented in the Ukrainian and English languages. The research reveals the application of such cognitive patterns as the `illusionary superiority pattern, ' `the distinct contrast, ' `the easel pattern, ' `the infantry man fallacy, ' `heuristic analogy, '`Von Restorffpattern.'

The study concentrates on the analysis of the literature journalism style of the Ukrainian humorous news presentation and the interconnection of facts and storytelling technique, emotional appeal and dramatic tension.

In this research the Ukrainian military time humorous discourse is defined as a text written by a Ukrainian author in Ukrainian or English languages during the war with specific linguistic and extra linguistic stock of realization of inner laughing intention, unrolled in the dynamic situation ofjoyful and playful communication. The main variants of Ukrainian military time humorous discourse is literary journalism or non-fiction humorous discourse, jokes, funny one-liners, humorous video materials, humorous photos and memes, presented in Ukrainian multimedia.

The literary journalism is considered to be a fusion of common journalism with storytelling and stylistic devices used in fiction, making an emotional appeal and forcing the audience to feel the facts. The application areas of literary journalism are different (politics and war, economics and ecology, etc.) but typically it relates to soft news spheres.

The Ukrainian literature journalism style ofthe news presentation is characterized with the mixture of facts, storytelling technique, emotional appeal, dramatic tension and satirical humor.

Ukrainian military time jokes are distinguished with brevity (one-liner jokes) and the appliance of such stylistic figures as paraprosdokian, antithesis, allusion, irony, satire.

Key words: literary journalism, cognitive device, irony, illusionary superiority.

Харченко О. В. УКРАЇНСЬКИЙ ГУМОРИСТИЧНИЙ ДИСКУРС

ПІД ЧАС РОСІЙСЬКО-УКРАЇНСЬКОЇ ВІЙНИ

Стаття зосереджує увагу на гумористичному дискурсі військового часу, представленому в літературі, публіцистичному чи неформальному стилі в українських мультимедіа від початку російської військової агресії. Проаналізовано когнітивні особливості, літературно-стилістичні прийоми гумористичного дискурсу військового часу, представленого українською та англійською мовами. Дослідження розкриває застосування таких когнітивних патернів, як «ілюзійна перевага», «виразний контраст», «мольберт», «помилка піхотинця», «евристична аналогія», «шаблон фон Ресторфа».

Дослідження зосереджено на аналізі літературно-публіцистичного стилю українських гумористичних новин та взаємозв'язку фактів і техніки оповідання, емоційної привабливості та драматичної напруженості.

У цих наукових розвідках український військовий гумористичний дискурс визначається як текст, написаний українським автором українською чи англійською мовами під час війни зі специфічним мовним і позамовним запасом реалізації внутрішньої сміхової інтенції, розгорнутий у динамічній ситуації радісного та ігрового. спілкування. Основними варіантами гумористичного дискурсу українського військового часу є літературно-публіцистичний або нехудожній гумористичний дискурс, жарти, веселі одностроки, гумористичні відеоматеріали, гумористичні фотографії та меми, представлені в українських мультимедіа.

Літературна журналістика розглядається як злиття загальноприйнятої журналістики з технікою розповіді оповідань і стилістичними прийомами, що використовуються в художній літературі, викликаючи емоційну привабливість і змушуючи аудиторію відчувати факти. Сфери застосування літературної журналістики різні (політика та війна, економіка та екологія тощо), але, як правило, це стосується сфер неактуальних новин.

Український літературний публіцистичний стиль викладу новин, або стиль літературної журналістики, характеризується змішуванням фактів, техніки оповідання, емоційної привабливості, драматичної напруженості та сатиричного гумору. ukrainian humorous journalistic style

Українські жарти військового часу відрізняються стислістю (однострокові жарти) та застосуванням таких стилістичних фігур, як парапросдокіян, антитеза, алюзія, іронія, сатира.

Ключові слова: літературна публіцистика, когнітивний зразок, гумористичний дискурс, стилістична фігура, літературний прийом, іронія, ілюзорна перевага.

The purpose of the article is to single out some cognitive patterns, stylistic figures, literary devices of Ukrainian humorous discourse relating to the Russian-Ukrainian war presented in Ukrainian and English languages.

The purpose raises such tasks: 1) description of the literary journalism features of the humorous articles in Ukrainian multimedia; 2) determination of `illusionary superiority,' `Von Restorff' and other cognitive patterns applied to cause a comic effect; 3) disclosure of the connection of cognitive patterns with a number of stylistic figures; 4) stylistic analysis of the military time humorous discourse in Ukrainian multimedia

The novelty of the analysis is defined with the synthesis of theoretical and practical studies of Ukrainian military time humorous discourse and introduction of some terms, including `illusionary superiority,' `distinct contrast,' `Von Restorff' cognitive patterns.

pattern, humorous discourse, stylistic figure, literary

The theoretical value of the study is reasoned with the definition of several cognitive mechanisms of humor and the disclosure of the basic methods of the analysis of Ukrainian humorous discourse written in literary journalism style.

The practical importance of the article, which could be used in cognitive linguistics, discourse analysis and literary journalism, is determined by the complex analysis of the characteristic features of the military time humorous discourse in Ukrainian multimedia.

The cognitive and linguistic analysis is based on the approaches of V.O. Samohyna [16, p. 15-25], V. Raskin [11, p. 20-50] and S. Attardo [1, p. 25-65] who researched the problems of humor and comism in the most comprehensive way.

We determine comism as a kind of intellectual and emotional activity of playful and creative character, based on unexpected reframing of meaning, aimed at audience laughter, with such communicative intentions as cheery laughing, lighthearted fun, pejorative stoop, and possible libido or aggression.

Keeping in mind the definition of humorous discourse made by V.O. Samohyna [16, p. 45-55], we define Ukrainian military time humorous discourse as a text written by a Ukrainian author in Ukrainian or English languages during the war with specific linguistic and extra linguistic stock of realization of inner laughing intention, unrolled in the dynamic situation of joyful and playful communication. The main variants of Ukrainian military time humorous discourse is literary journalism or non-fiction humorous discourse, jokes, funny one-liners, humorous video materials, humorous photos and memes, presented in Ukrainian multimedia.

While defining literary journalism, we think that the following definition given by R. Marnane looks as the most comprehensive, “Literary journalism, as a form of reportage that employs narrative techniques more commonly associated with fiction, remains uniquely suited for bridging gaps between class content and contemporary, real-world applications” [8, p. 146-157].

We can add just only one remark saying that literary journalism presents a fusion of common journalism with storytelling and stylistic devices used in fiction, making an emotional appeal and forcing the audience to feel the facts. The application areas of literary journalism are different (politics and war, economics and ecology, etc.) but typically it relates to soft news spheres.

Accepting the idea that the flow of discourse is conducted through some cognitive frames [13, p. 10-57], at least partly, the comic effect is caused by such conceptual things as cognitive patterns.

The majority of cognitive biases were discovered and experimentally proved by D. Kahneman [3, p. 25-100]. In our opinion, a cognitive pattern is a mental filter, which presents a scheme of connecting of a set of several frames and a dynamic model of the reality cognition, amalgamated around some key value dominant, the frequent usage of which forms and sometimes deforms the cognitive frames of reality cognition and leads to the fixation of a cognitive bias of the same name in the world view of a communicant. The linguo cognitive pattern is an interim chain between a frame and a cognitive bias.

The cognitive pattern of `Von Restorff' is an essential one in humorous discourse. The key idea of it lies in the fact that people pay more attention to unusual, non-standard and bizarre objects and words. Von Restorff affirmed that such cognitive bias is intrinsic to a lot of people (Von Restorff, 1933). This pattern is based on such value dominant as “Curiosity” and consists of two main frames: the frame “extraordinary objects” and the frame “unusualphenomena and puzzles.”

Example 1. Funny Snippets Of The Bloody War In Ukraine [4].

`Military trucks entered Ukraine from Russia'

“March 10, 2022. In Chernihiv region, one local man shot a video with 15 Russian trucks belonging to logistic support units circling solemnly on a snowy agro field. The video looks bewildering. The first idea striking the head says, “The loaded trucks are drilled for a parade march.” The second idea asks, “Why does it happen on the territory of Ukraine?” Only the third flash of mind solves this catch-22, I mean this paradoxical war ploy, - this logistic unit just only wants to run out gas in order not to go into the nightmare of this `military operation... '

The situational humor of this news, presented in literary journalism style, where facts are mixed with storytelling technique and emotional appeal, actualizes the cognitive pattern of Von Restorff (the situation looks weird), revealing the communicative intentions of pejorative stoop and lighthearted fun. Stylistically, the author uses metaphors (catch-22, nightmare, flash of mind), alliteration (solemnly snow), paradox (trucks circle on a field), satire.

The cognitive pattern of `illusory superiority' means that people estimate their IQ qualities as high and the qualities of others as low. It lies in the foundation of the same named cognitive bias, discovered by D. Kahneman and A. Tversky, who state that such cognitive bias is intrinsic to a lot of people (Kahne- man, Tversky, 1982). This pattern is based on such value dominant as “We are smarter!, and consists of two main frames: the frame “We” of a sender or senders (IQ, gender, profession, ethnic group, social position), and the frame “They” (opponents, rivals, enemies).

Example 2. Funny Snippets Of The Bloody War In Ukraine [4].

“March 8, 2022. In Sumy region, four Russian tanks T-72 got crashed by two Ukrainian flags. In the morning, local folks noticed 4 Russian tanks pulled up to the center of their small village. Young tank men, being baffled by the lack of fuel, drained gas from two tanks andfilled the tanks of two others. After that they moved away seeking the way and leaving two T-72 with closed hatches. In a while, jolly farmers fixed two Ukrainian flags on the tanks' turrets parked in their settlement. On arrival, puzzled troopers of two tanks racked their brains for a sec and started shooting at tanks with Ukrainian flags. After getting a decisive `victory, ' they came closer and got disappointed looking at their own damaged tanks. Then they brainstormed for a while, actively gesticulating and bitching. Soon they decided that the best way ran across the local bridge with a load capacity of 5 tons. Ignoring the traffic sign, the first tank broke down the bridge and tumbled into a quite deep river, leaving no chances to save it. The last tank chose another way and after a long circling around the village outskirts, at long last, found a deep ditch where it got stuck till the end of the war. ”

The situational humor of this news, presented in the literary journalism style, where facts are mixed with storytelling technique, emotional appeal and dramatic tension, actualizes the cognitive pattern of Illusionary Superiority (locals look smart and Russian soldiers show their low IQ), revealing the communicative intentions of pejorative stoop and lighthearted fun. Stylistically, the author uses metaphors (they racked the brains, brainstormed.), bathos (bitching), alliteration (deep ditch), satire.

The `picture dominance' cognitive pattern, which we call as the `easel pattern, ' is an important pattern in humorous discourse. The existence of the same called cognitive bias was experimentally proved by A. Paivio, according to whom people memorize visual pictures and images created by words considerably more quickly than any abstract information [9, p.27-40]. The `easel cognitive pattern' sticks around such value dominant as the `picture delight' and consists of such frames as `visual picture' and `mental image.' Stylistically, this pattern is actualized through different metaphors, similes, hyperboles and non-standard epithets.

Example 3. Joke.

“Two kids play in a backyard sandbox. The boy asks the girl, `What is your name?'

`Javelina! And how are you?' The girl wonders.

`Bayraktar! ' The boy answers proudly” [7].

From the stylistic point of view, the humorous effect of this joke is caused by metaphoric allusions to Javelin, an American portable antiaircraft missile, and Bayraktar, a Turkish unmanned aerial drone, both of which are used by Ukrainian Army. The cognitive base ofthis joke is the `easel pattern,' creating a funny picture of two militarized kids.

Example 4. In the Kherson region a flock of wild geese ravaged a Russian fighter jet [14].

“March 18, 2022. Wild geese joined the air defense of Ukraine. According to SpecMachinery. com.ua, another enemy fighter crashed near Kal- anchak in the Kherson region. According to eye- witnesses.a pair of Russian fighters flew near Kalanchak. The first raised a flock of geese who decided to perform a patriotic duty to the people of Ukraine. One or more birds heroically got into the engine of a Russian fighter, as a result of which it fell into the swamp.”

In this short article, written in literary journalistic style, the author applies personification metaphors - wild geese like people `joined the air defense of Ukraine ' and `decided to perform a patriotic duty' hyperbole - they did it `heroically." Besides, we notice the emotional appeal and dramatic tension causing together the humor effect. Cognitively, the easel pattern is used.

The cognitive pattern of `heuristic analogy' is the constituent part of `heuristic representativeness' bias [3, p.77-95], which underlines the audience's inclination to switch on imagination and to solve any problems through the search of spontaneous analogies. The cognitive pattern of `heuristic analogy' rotates around such value dominant as `imagination respect.' It is based on such frames as `appropriate objects' and `appropriate phenomena.'

Example 5. Joke. “Girls, whom Turks write to, ask Bayraktars! Such times we have.” [2]. Stylistically, the humorous effect of this joke is caused by the paraprosdokian figure (unexpected joke end) and the metaphoric allusion to Bayraktar, a Turkish unmanned aerial drone, used by Ukrainian Army. The cognitive base of this joke is the `heuristic analogy pattern,' shaping a funny picture of a beloved girl asking Bayraktar instead of some romantic gift.

`The Infantry Man Fallacy' cognitive pattern is based on the cognitive bias exposed by L. Santos. Rephrasing the famous saying “knowing is half the battle”, L. Santos affirms that “knowing is less than half the battle”. With this cognitive bias the researcher outlines the tendency of a communicant to adhere to his or her wrong biases, even if he or she wants to get rid of them: “I have biases - not enough. I know that I know knowing I have biases isn't enough - not enough.” (Santos, 2015).

In our opinion, `the Infantry Man Fallacy ' cognitive pattern means that a communicant, in spite of his or her knowledge about the possible verbal delusion or trap, could get trapped and this knowledge do not protect him or her. This cognitive pattern is based on such value dominant as `caution' and such frames as `trap' and `experience.'

Example 6. Joke. “Where do we go?” “To Chor- nobaivka.”

There is a funny allusion to the film `Groundhog Day' [10] where the same day happened for many times. Besides, such stylistic figures as parapros- dokian and irony are used here. It is based on the cognitive pattern of `the Infantry Man Fallacy.' The successful shelling of Chornobaivka airport with Russian helicopters and military vehicles was conducted by Ukrainian artillery for 11 times.

The cognitive pattern of `Distinct contrast' (from `contrasteffect'bias) [3, p.110-125] consists in the fact that contrastive referents, which are juxtaposed together, focus more attention and are memorized better. This pattern is based on such frames as `contrastive objects' and the value dominant `interest to all unusual things'. The actualization of this pattern occurs through the appliance of satire and different figures of contrast (antithesis, oxymoron, chiasm, absurd, paraprosdokian etc).

Example 7. One-liner joke.

“The news of the day: Ukrainians storm military enlistment offices and Russians storm cash machines”]!].

Example 8. One-liner joke. “In the military enlistment office of Ivano-Frankivsk: `How to serve - all are sick. And how to fight - everyone is healthy!" " [7].

The humor effect of both jokes is based on the cognitive pattern of distinct contrast, which is actualized stylistically through funny paradoxes based on antithesis.

Example 9. The Powerful Punch of Ukrainian Police To Poltava Farmers buying and selling Russian Tanks On Their Black Market [6].

“The profit is not so big, but it's honest work.”

(a farmer from Poltava)

“March 26, 2022. Poltava police smashed a serious strike to local farmers buying and selling Russian T-72 tanks and armored personnel carriers (APC military vehicles) on the black market after their successful `Hadiach safari ' on Russian military vehicles started on February 24, 2022.

As it was informed by Evgen Rogachov, Chief of Poltava region police, "Since the beginning of the large-scale Russian invasion of Ukraine, Poltava police have seized 11 tanks, 2 armored vehicles, 8 machine guns, 9 submachine guns, 5 rifles, 10 pistols, about 4,000 rounds of ammunition, 14 grenades and about 200 other ammunition."

According to off-the-record sources, in Poltava region the price of a working T-72 varies from $15,000 to $100,000...Armored personnel carriers of various modifications including BTR-70 and BTR-80 are offered by farmers for considerably lower prices.The brand-new ones used for military parades could be more expensive and it sounds reasonable.

So, in spite of Poltava police persecution, local farmers keep on chasing Russian tanks T-72 andAPC of various modifications.On the one hand, it is time to start seeding and sowing works, so they need additional vehicles. On the other hand, speaking honestly, extra money wouldn't hurt.”

In this article, written in the literary journalistic style, with emotional appeal and dramatic tension, the writer uses metaphors - `smashed a serious strike, ' `Hadiach safari, 'and `black marked; alliteration - `seeding and sowing works,' `Poltavapolice persecution'; satire. Anti-irony is displayed in the fact that Ukrainian farmers turned out to be smarter than professional Russian military men. Besides, on the level of context, we see the contrast referents, juxtaposed together: Russian military men loosing tanks - Poltava farmers chasing tanks - Ukrainian police seizing tanks from farmers. From the cognitive point of view, the easel pattern and distinct contrast are applied. All together it leads to the humor effect.

Example 10. Chmonia (Чмоня)

A popular present day in Ukrainian social networks [7].

Chmonia (Andrey Ryazantsev) is a captive soldier of the agressor (POW) from Gorlovka, a former 38 years old teacher. In the photo, the man looks funny and hopeless. Tiktokers started joking that this is a tough `Russian Iron man'. They make various videos and memes with him in Tiktok.

The Simpsons For Ukraine

The meme illustrating the international support of Ukraine [7].

Memes about Ukrainian President Zelensky

Conclusion

The conducted cognitive and stylistic analyses of a number of Ukrainian humorous discourse fragments functioning in Ukrainian multimedia permits us to affirm that to create a comic effect, a number of cognitive patterns are engaged, which stand behind some stylistic figures and influence the manner of the news presentation. The main patterns include the `illusionary superiority pattern,' `the distinct contrast,' `the easel pattern,' `the infantry man fallacy,' `heuristic analogy,'`Von Restorff pattern.'

The literature journalism style of the news presentation is characterized with the mixture of facts, storytelling technique, emotional appeal, dramatic tension, humor and satire.

Military time jokes are distinguished with brevity (one-liner jokes) and the appliance of such stylistic figures as paraprosdokian, antithesis, allusion, irony.

The number of stylistic devices and cognitive patterns engaged in Ukrainian humorous discourse, leading to a comic effect, is not limited by those mentioned in the research, so the perspective of the analysis of such kind of discourse is their further disclosure and analysis, classification and codification.

References:

1. Attardo S.(1991). Script Theory Revisited: Joke Similarity and Joke Representation Model. / Salvatore Attardo, V Raskin.// Humor: International Journal of Humor Research. 1991. -№ 4- R293-347.

2. Bleniuk J. (March 27,2022). Joke. URL: https://internetua.com/-jan-belenuak-devcsonki-komu-pishut- turki-prosite-bairaktary (access March 28, 2022).

3. Kahneman D. A. Tversky.A. (1982). Judgment Under Uncertainty: Heuristics and Biases. New York: Cambridge University Press. 1982. 556p

4. Kharchenko O. Grinchenko-inform. (March 8, 2022). Funny Snippets Of The Bloody War In Ukraine. Article. URL: http://grinchenko-inform.kubg.edu.ua/category/column/ (access, March 8, 2022).

5. Kharchenko O. Grinchenko-inform. (March 10, 2022). Funny Snippets Of The Bloody War In Ukraine. Article. URL: http://grinchenko-inform.kubg.edu.ua/category/column/ (access, March 10, 2022).

6. Kharchenko O. Grinchenko-inform (March 26, 2022). The Powerful Punch of Ukrainian Police To Poltava Farmers buying and selling Russian Tanks On Their Black Market. Article. URL: http://grinchenko-inform.kubg. edu.ua/category/column/ (access, March 10, 2022).

7. Kahneman D. A. Tversky.A. (1982). Judgment Under Uncertainty: Heuristics and Biases. New York: Cambridge University Press. 1982. 556p.

8. Kremenets.city. Jokes. (March 15,2022). URL: https://kremenets.city/articles/199554/yak-zhartuyut- ukrainci-pid-chas-vijni-zibrali-pisni-memi-anekdoti (access March 1,2022)

9. Marnane, R. (2019). `From Print to 360-Degree Immersive: On Introducing Literary Journalism across Media' Literary Journalism Studies. Dec2019, Vol. 11 Issue 2, p136-157. 22p.

10. Paivio A.(1971) Imagery and verbal processes. N. Y.: Holt, Rinehart & Winston. 1971.312p.

11. Ramis H. Groundhog Day. (1993). Fantasy comedy film. URL: https://www.youtube.com/ watch?v=G6VBACoe4Io (access March 25, 2022).

12. Raskin V. (1985). The Semantic Mechanisms of Humor /Victor Raskin. -Reidel: Dordrecht. 1985. 280p.

13. Santos L. (2015) Critical Thinking - Cognitive biases. Retrieved September 10, 2015: www.youtube.com/ watch.com/watch?v=s09xwAyeWTO

14. Vaina L, Hintikka J. (eds.) (1994) Cognitive Constraints on Communication: Representations and Processes. Dordrecht: Boston.

15. Varta1.com.ua. (March 18, 2022) In the Kherson region a flock of wild geese ravaged a Russian fighter jet. Article. URL: Varta1.com.ua ( access March 18,2022).

16. Von Restorff, H. (1933). "Uber die Wirkung von Bereichsbildungen im Spurenfeld (The effects of field formation in the trace field)". Psychological Research 18 (1): 299-342.

17. Самохина В.А. (2008) Современная англоязычная шутка. Монография. Харьков: Харьковский национальный университет имени В.И. Каразина. 2008. 310 c.

Размещено на Allbest.ru

...

Подобные документы

  • The role of mass media in modern life. The influence of newspapers, magazines and television in mind and outlook of the mass of people. Ways to provide information and display the news of dramatic events, natural disasters, plane crash, murders and wars.

    презентация [730,5 K], добавлен 17.05.2011

  • Особенности сбора и подготовки информационно-аналитических материалов в зоне военных действий, правовой статус журналиста. Анализ подходов освещения украинских событий в круглосуточном телевизионном вещании на примере телеканалов Россия-24 и Life News.

    дипломная работа [193,3 K], добавлен 26.02.2015

  • Analysis of the publishing content. Relationship of international relations and the complexity of editorials in periodicals wider audience. The similarity between international relations and newspaper editorials in the western and communist countries.

    статья [21,3 K], добавлен 23.02.2010

  • История основания и развития телевизионного канала BBC (British Broadcasting Corporation). "Новейшая история" всемирной службы телевидения BBC. Ореол вещания BBC Worldwide Television. Характеристика и история каналов BBC World News и BBC Entertainment.

    реферат [32,7 K], добавлен 13.02.2011

  • Региональное телевидение в России и мире, направления его деятельности и место на рынке, аудитория. Телеканал "Москва 24" как пример успешного проекта локального телевидения, его концепция. "News Channel 8" как типичный американский городской телеканал.

    дипломная работа [431,8 K], добавлен 07.05.2015

  • Освещение современных военно-политических событий в Сирии информационным порталом CNN News и BBC. Особенности дискурса британских и американских средств массовой информации. Введение понятия "эвфемии" на уроках английского языка в старших классах.

    курсовая работа [107,7 K], добавлен 29.07.2017

  • Проблема адресата в музыкальной журналистике, жанр музыкального репортажа. Основные тенденции в сегодняшних СМИ, наличие черт репортажа и рецензии в данном жанре. Анализ музыкальных репортажей в газете и на сайтах неспециализированных интернет-изданий.

    курсовая работа [46,7 K], добавлен 12.12.2011

  • Oprah as one of the longest-running daytime television talk shows in history. General characteristics of the Oprah Winfrey Show, acquaintance with guests. Relationship with the activity of one of the most influential in the world of american leaders.

    презентация [1,1 M], добавлен 28.05.2015

  • Характеристика муниципального унитарного предприятия г. Кунгура "Телерадиокомпания "Кунгур". Программы и рубрики телерадиокомпании. Правила внутреннего распорядка и режим работы. Особенности разработки, анализ рекламной кампании фирмы Nike "Play Russian".

    отчет по практике [19,5 K], добавлен 11.09.2015

  • Russian press for the young reader as opposed to the "adult" started with a magazine. History of child Journalism Beginning of a new era in the Children's journalism. Authors of children's creative destiny "Chizh", "Hedgehog" - to the brightest example.

    реферат [11,6 K], добавлен 28.02.2009

  • Theoretical basics of Internet advertising. The analysis of the media planning process. The establishing media objectives through developing media strategies and tactics. The effectiveness of the media planning in Internet. The example of the media plan.

    курсовая работа [64,2 K], добавлен 25.03.2014

  • Taras Hryhorovych Shevchenko was a Ukrainian poet, also an artist and a humanist. His literary heritage is regarded to be the foundation of modern Ukrainian literature and, to a large extent, of modern Ukrainian language. Shevchenko also wrote in Russian.

    реферат [394,4 K], добавлен 23.04.2007

  • The necessity of description of compound adjectives in the English and the Ukrainian languages in respect of their contrastive analysis. The differences and similarities in their internal structure and meaning of translation of compound adjectives.

    курсовая работа [39,0 K], добавлен 10.04.2013

  • Origin of the comparative analysis, its role and place in linguistics. Contrastive analysis and contrastive lexicology. Compounding in Ukrainian and English language. Features of the comparative analysis of compound adjectives in English and Ukrainian.

    курсовая работа [39,5 K], добавлен 20.04.2013

  • А complex comparison of morphological characteristics of English and Ukrainian verbs. Typological characteristics, classes and morphological categories of the English and Ukrainian verbs. The categories of person and number, tenses, aspect, voice, mood.

    дипломная работа [162,2 K], добавлен 05.07.2011

  • Concept as a linguo-cultural phenomenon. Metaphor as a means of concept actualization, his general characteristics and classification. Semantic parameters and comparative analysis of the concept "Knowledge" metaphorization in English and Ukrainian.

    курсовая работа [505,9 K], добавлен 09.10.2020

  • Theories of discourse as theories of gender: discourse analysis in language and gender studies. Belles-letters style as one of the functional styles of literary standard of the English language. Gender discourse in the tales of the three languages.

    дипломная работа [3,6 M], добавлен 05.12.2013

  • Various American cuisine. Hot dogs, hamburgers, doughnuts, apple pie, potato chips, Coca-Cola, Pop-Corn. Hospitality of Ukrainian cuisine. Overview of Ukrainian cuisine history. Ukrainian food traditions and festivals. Table manners.

    курсовая работа [25,4 K], добавлен 21.12.2006

  • Taras Shevchenko and a new epoch in the development of the Ukrainian literature and in the social and cultural life of the whole Ukrainian people. Ivan Franko is one of the innovators of all genres of literature. Poems of the great poetess Lesia Ukrainka.

    контрольная работа [19,1 K], добавлен 05.11.2010

  • The great diversity of opinion among the well-known domestic and foreign phoneticists in question on allocation of the main components of intonation. Functions and lexico-grammatical structure of intonation in English and in Ukrainian languages.

    реферат [17,8 K], добавлен 29.04.2013

Работы в архивах красиво оформлены согласно требованиям ВУЗов и содержат рисунки, диаграммы, формулы и т.д.
PPT, PPTX и PDF-файлы представлены только в архивах.
Рекомендуем скачать работу.