Euphemisms

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College of Foreign Languages

REPORT

Discipline: Lexicology

Theme: Euphemisms

Prepared by: the student of the

group TD 09/4

2011

Contents

Introduction

1. The History Of Euphemisms

1.1 Etymology

1.2 Definition and function of euphemisms

1.3 Taboos and euphemisms

2. Semantic world behind euphemisms

2.1 Usage of euphemisms

2.2 Classification

2.3 The evolution of euphemisms

3. The division of the euphemisms to their meaning

3.1 Euphemisms of the profane

3.2 Euphemisms in job titles

3.3 Common examples

Conclusion

Literature

INTRODUCTION

Euphemisms for the majority of people is the device to create humorous situation. most can get along without them in everyday life, but they are found everywhere not only in emotive prose but also in the publicistic style, in highly emotional speech, in extreme cases to lessen the impact of the situation on the people making it sound milder. Our conceptual system plays a central role in defining our everyday realities. The perception may be global or local. Global world view is presented by philosophical, scientific, religious world views. Local world view is presented through sociological, informational, physical, artistic world views. Conceptual world view is very rich, it covers a lot of things. It contains different communicative types of thinking, verbal and nonverbal. As the language is the spirit of the people speaking it, we may state that the inner forms of the language and the conceptual world view behind the language is realized through languages. Any language forms the world view behind the language and at the same time it reflects world other views. The most important sphere of a man's world and his personality is the sphere of emotions. It is the sphere of psychology and emotive evaluations. Our emotional world is one of the local world views behind the language. The act of cognition is emotionally coloured. Emotions cover all our spheres of life. The objective world is endless, but a man is limited in the process of cognition. Any world view contains personal subjective cognition. Thus we speak of personal, subjective interpretation of the objective world. A man reacts to the outer and inner pressure by different states of activities: perception, expressing wishes, points of view, speaking, and physical activities.

Any euphemisms may be defined as a substitution of an agreeable or less offensive expression in place of the one that may offend or suggest something unpleasant to the listener. It makes expression less troublesome for the speaker. Anthropocentric nature of euphemisms is well-known. Our universal emotions are characterized by national peculiarities. The following linguists as Kacev A. M., Keith Allan, Kate Burridge, Obvinceva O. V., Neuman and Sibker investigated euphemisms as linguistic and unique phenomena of the language in comparative linguistics, stylistics, euphemisms in publicistic style , pragmatic aspect of euphemisms and their stylistic aspect.

Our investigation is based on the interaction of psychology, linguistics and stylistics. We analyzed not only euphemistic mapping in our conceptual system, but also their impact on the listener.

The object of our investigation is euphemisms as semantic and stylistic phenomenon in the English language.

The subject of study is emotive prose in the English language (British and American literature).

1. THE HISTORY OF EUPHEMISMS

1.1 Etymology

The word euphemism comes from the Greek word euphemo, meaning "auspicious/good/fortunate speech/kind" which in turn is derived from the Greek root-words eu (ех), "good/well" + pheme "speech/speaking". The eupheme was originally a word or phrase used in place of a religious word or phrase that should not be spoken aloud; etymologically, the eupheme is the opposite of the blaspheme (evil-speaking). The primary example of taboo words requiring the use of a euphemism are the unspeakable names for a deity, such as Persephone, Hecate, or Nemesis. Euphemism was itself used as a euphemism by the ancient Greeks, meaning 'to keep a holy silence' (speaking well by not speaking at all).

Historical linguistics has revealed traces of taboo deformations in many languages. Several are known to have occurred in Indo-European languages, including the original Proto-Indo-European words for bear (*rtkos), wolf (*wlkwos), and deer (originally, hart; the deformation likely occurred to avoid confusion with heart). In different Indo-European languages, each of these words has a difficult etymology because of taboo deformations -- a euphemism was substituted for the original, which no longer occurs in the language. An example is the Slavic root for bear -- *medu-ed-, which means "honey eater". One example in English is "donkey" replacing the old Indo-European-derived word "ass". The word "dandelion" (lit., tooth of lion, referring to the shape of the leaves) is another example, being a substitute for pissenlit, meaning "wet the bed", a possible reference to the fact that dandelion was used as a diuretic.

In some languages of the Pacific, using the name of a deceased chief is taboo. Among indigenous Australians, it is forbidden to use the name, image, or audio-visual recording of the deceased, so that the Australian Broadcasting Corporation now publishes a warning to indigenous Australians when using names, images or audio-visual recordings of people who have died.

Since people are often named after everyday things, this leads to the swift development of euphemisms. These languages have a very high rate of vocabulary change.

In a similar manner, classical Chinese texts were expected to avoid using characters contained within the name of the currently ruling emperor as a sign of respect. In these instances, the relevant ideographs were replaced by synonyms. While this practice creates an additional wrinkle for anyone attempting to read or translate texts from the classical period, it does provide a fairly accurate means of dating the documents under consideration.

The common names of illicit drugs, and the plants used to obtain them, often undergo a process similar to taboo deformation, because new terms are devised in order to discuss them secretly in the presence of others. This process often occurs in English (e.g. speed or crank for meth). It occurs even more in Spanish, e.g. the deformation of names for cannabis: mota (lit., "something which moves" on the black market), replacing grifa (lit., "something coarse to the touch"), replacing marihuana (a female personal name, Maria Juana), replacing canamo (the original Spanish name for the plant, derived from the Latin genus name Cannabis). All four of these names are still used in various parts of the Hispanophone world, although canamo ironically has the least underworld connotation, and is often used to describe industrial hemp, or legitimate medically-prescribed cannabis.

euphemism semantic meaning definition

1.2 Definition and function of euphemisms

A euphemism is a substitution of an agreeable or less offensive expression in place of one that may offend or suggest something unpleasant to the listener, or in the case of doublespeak, to make it less troublesome for the speaker. It also may be a substitution of a description of something or someone rather than the name, to avoid revealing secret, holy, or sacred names to the uninitiated, or to obscure the identity of the subject of a conversation from potential eavesdroppers. Some euphemisms are intended to be funny.

Euphemism, as is known, is a word or phrase used to replace an unpleasant word or expression by a conventionally more acceptable one, for example, the word 'to die' has bred the following euphemisms: to pass away, to expire, to be no more, to depart, to join the majority, to be gone, and the more facetious ones: to kick the bucket, to give up the ghost. So euphemisms are synonyms which aim at producing a deliberately mild effect. Euphemism is sometimes figuratively called "a whitewashing device". The linguistic peculiarity of euphemism lies in the fact that every euphemism must call up a definite synonym in the mind of the reader or listener.

Many euphemisms are so delightfully ridiculous that everyone laughs at them. (Well, almost everyone: The people who call themselves the National Selected Morticians usually manage to keep from smiling. ) Yet euphemisms have very serious reasons for being. They conceal the things people fear the most--death, the dead, the supernatural. They cover up the facts of life--of sex and reproduction and excretion--which inevitably remind even the most refined people that they are made of clay, or worse. They are beloved by individuals and institutions (governments, especially) who are anxious to present only the handsomest possible images of themselves to the world. And they are embedded so deeply in our language that few of us, even those who pride themselves on being plainspoken, ever get through a day without using them.

The same sophisticates who look down their noses at little boys' room and other euphemisms of that ilk will nevertheless say that they are going to the bathroom when no bath is intended,- that Mary has been sleeping around even though she has been getting precious little shut-eye,- that John has passed away or even departed (as if he'd just made the last train to Darien),- and that Sam and Janet are friends, which sounds a lot better than "illicit lovers."

Thus, euphemisms are society's basic lingua non franca. As such, they are outward and visible signs of our inward anxieties, conflicts, fears, and shames. They are like radioactive isotopes. By tracing them, it is possible to see what has been (and is) going on in our language, our minds, and our culture.

A euphemism is the substitution of an inoffensive expression, or one with favorable associations, for an expression that may offend because of its disagreeable associations.

Pass away is a euphemism for die , put (animals) to sleep for kill , perspire for sweat, nurse for suckle, agent for spy, dentures for false teeth .

Euphemisms are particularly common for the process of reproduction and excretion and for activities, people, and bodily parts involved in those processes. People vary in what they consider to be offensive, and toleration for blunt language also varies from period to period. A euphemism may eventually acquire unpleasant associations and give way to later euphemisms: toilet and lavatory , themselves euphemisms, are frequently replaced by other euphemisms, such as cloakroom.

Euphemisms can be used legitimately for politeness and tact, but they are dishonest when they are used to avoid facing unpleasant activities or to conceal and deceive. Dishonest uses are frequent in political and military language: Hitler's plan for the extermination of the Jews was called the final solution, protective custody has been used for imprisonment, industrial action for strikes, police action for war and armed reconnaissance for bombing.

When a phrase is used as a euphemism, it often becomes a metaphor whose literal meaning is dropped. Euphemisms may be used to hide unpleasant or disturbing ideas, even when the literal term for them is not necessarily offensive. This type of euphemism is used in public relations and politics, where it is sometimes called doublespeak. Sometimes, using euphemisms is equated to politeness. There are also superstitious euphemisms, based (consciously or subconsciously) on the idea that words have the power to bring bad fortune (for example, not speaking the word "cancer"; see etymology and common examples below), and there are religious euphemisms, based on the idea that some words are sacred, or that some words are spiritually imperiling (taboo; see etymology and religious euphemisms below).

Euphemisms are words we use to soften the reality of what we are communicating to a given listener or reader. They are a universal feature of language usage; all cultures typically use them to talk about things they find terrifying (e.g., war, sickness, death) because, anthropologically, "to speak a name was to evoke the divinity whose power then had to be confronted". Similarly, we use euphemisms to express taboos, as we feel, on some instinctual level, that the euphemism keeps us at safe distance from the taboo itself. Another use of euphemisms is to elevate the status of something (e.g., using educator for teacher, attorney for lawyer); but in general, we use euphemisms to express what is socially difficult to express in direct terms.

1.3 Taboos and euphemisms

Introduction euphemisms and dysphemisms is better to do with the defining terms "euphemism" and "dysphemism". "A euphemism is used as an alternative to a dispreferred expression, in order to avoid possible loss of face: either one's own face or, through giving offence, that of the audience, or some third party". Euphemism is a word or an expression that people use instead of indecent, indelicate, rude, too direct or impolite words and expressions. The opposite sides of euphemisms are taboo words and dysphemisms. "A dysphemism is an expression with connotations that are offensive either about the denotatum or to the audience, or both, and it is substituted for a neutral or euphemistics expression for just that reason". It is important to say that euphemisms are opposed with taboo words because of cause and effect relations. Dysphemisms are opposed with euphemisms because of the evaluation content basis. The function of dysphemisms is to aggravate a denotatum with any evaluation content at the expense of more negative one. A dysphemism is a word or an expression that is generally used to offend somebody deliberately. It paints a negative picture without seemingly lying. For example the phrase "My boss is something else" doesn't carry something swearing bit it is slanted towards negativity.

What is actually considered to be euphemistic and what is considered to be dysphemistic depends on the speaker and the way he or she interprets the message. At the same time a euphemism may loose its ennobling characteristics and turn into a dysphemism and it is required to be replaced. For example, the word "black" was a euphemism for the word with a negative connotation "negro". But the frequent using the word "black" as a euphemism had deleted its meaning and has transferred the word "black" to the category of the direct names.

The psychological aspect pays attention to "straight to the generating motives".

In lexicology the studying of euphemisms and dysphemisms from the psychological point of view is well-done. At present according to the generating motives there are five groups of euphemisms that have appeared because of: 1) superstition, 2) the feeling of fear, 3) sympathy and compassion, 4) the feeling of shame and, 5) the feeling of politeness.

To V. I. Zabotkina's opinion some pragmatic reasons are the base of the generating motives. At first, it is a politeness, which has defined the creation of euphemisms for physical and mental defects. Secondly, taboo words, when euphemisms were used instead of direct names of diseases and deaths. Thirdly, it's the influence the general readers. Fourthly, it's restricness, which has influenced the creation of euphemisms within the different social illegal groups.

According to А. M. Kacev's classification of generating motives there are three emotional spheres: fear, odium and shame.

Linguists say these or those emotions are generating motives for the creation both euphemisms and dysphemisms. And perhaps the development of nominations with pejorative evaluation content was the base of making dysphemisms.

At present this kind of words gets into high level of vocabulary. Using words with negative meaning and invectives the speaker feels the magic influence that he or she is everything allowed. The domination of such words is a natural thing because people perceive negative sides of life more violent than positive ones. The latter is regarded as normal and that is why they are less emotive. Of course it is easier to hold somebody up to shame than to praise somebody to the skies.

2. SEMANTIC WORLD BEHIND EUPHEMISMS

2.1 Usage of euphemisms

When a phrase is used as a euphemism, it often becomes a metaphor whose literal meaning is dropped. Euphemisms may be used to hide unpleasant or disturbing ideas, even when the literal term for them is not necessarily offensive. This type of euphemism is used in public relations and politics, where it is sometimes called doublespeak. Sometimes, using euphemisms is equated to politeness. There are also superstitious euphemisms, based (consciously or subconsciously) on the idea that words have the power to bring bad fortune (for example, not speaking the word "autism"; see etymology and common examples below), and there are religious euphemisms, based on the idea that some words are holy, or that some words are spiritually imperiling.

2.2 Classification

Many euphemisms fall into one or more of these categories:

· Terms of foreign and/or technical origin (derriere, copulation, perspire, urinate, security breach, mierda de toro, prophylactic, feces occur)

- Abbreviations using a spelling alphabet, especially in military contexts (Charlie Foxtrot for "Cluster fuck", Whiskey Tango Foxtrot Oscar for "What the fuck, over?", Bravo Sierra for "bullshit" -- See Military slang)

- Plays on abbreviations (H-e-double hockey sticks for "hell", "a-double snakes" or "a-double-dollar-signs" for "ass", Sugar Honey Iced Tea for "shit", bee with an itch or witch with a capital B for "bitch", catch (or see) you next Tuesday (or Thursday) for "cunt")

- Use in mostly clinical settings (PITA for "pain in the ass" patient)

- Abbreviations for phrases that are not otherwise common (PEBKAC for "Problem Exists Between Keyboard And Chair", ID Ten T Error or ID-10T Error for "Idiot", TOBAS for "Take Out Back And Shoot", SNAFU for "Situation Normal: All Fucked Up")

· Abstractions and ambiguities (it for excrement, the situation for pregnancy, going to the other side for death, do it or come together in reference a sexual act, tired and emotional for drunkenness.)

· Indirections (behind, unmentionables, privates, live together, go to the bathroom, sleep together, sub-navel activities)

· Mispronunciation (goldarnit, dadgummit, freakin, shoot)

· Litotes or reserved understatement (not exactly thin for "fat", not completely truthful for "lied", not unlike cheating for "an instance of cheating")

· Changing nouns to modifiers (right-wing element for "Right Wing")

· Names

· Slang

There is some disagreement over whether certain terms are or are not euphemisms. For example, sometimes the phrase visually impaired is labeled as a politically correct euphemism for blind. However, visual impairment can be a broader term, including, for example, people who have partial sight in one eye, or even those with uncorrected poor vision, a group that would be excluded by the word blind.

There are three antonyms of euphemism: dysphemism, cacophemism, and power word. The first can be either offensive or merely humorously deprecating with the second one generally used more often in the sense of something deliberately offensive. The last is used mainly in arguments to make a point seem more correct.

2.3 The evolution of euphemisms

Euphemisms may be formed in a number of ways. Periphrasis or circumlocution is one of the most common -- to "speak around" a given word, implying it without saying it. Over time, circumlocutions become recognized as established euphemisms for particular words or ideas.

To alter the pronunciation or spelling of a taboo word (such as a swear word) to form a euphemism is known as taboo deformation. There is an astonishing number of taboo deformations in English, of which many refer to the infamous four-letter words. In American English, words which are unacceptable on television, such as fuck, may be represented by deformations such as freak -- even in children's cartoons. Some examples of rhyming slang may serve the same purpose -- to call a person a berk sounds less offensive than to call him a cunt, though berk is short for Berkeley Hunt which rhymes with cunt.

Bureaucracies such as the military and large corporations frequently spawn euphemisms of a more deliberate nature. Organizations coin doublespeak expressions to describe objectionable actions in terms that seem neutral or inoffensive. For example, a term used in the past for contamination by radioactive isotopes is Sunshine units.

Military organizations kill people, sometimes deliberately and sometimes by mistake; in doublespeak, the first may be called neutralizing the target and the second collateral damage. Violent destruction of non-state enemies may be referred to as pacification. Two common terms when a soldier is accidentally killed (buys the farm) by their own side are friendly fire or blue on blue (BOBbing) -- "buy the farm" has its own interesting history.

Execution is an established euphemism referring to the act of putting a person to death, with or without judicial process. It originally referred to the execution, i.e., the carrying out, of a death warrant, which is an authorization to a sheriff, prison warden, or other official to put a named person to death. In legal usage, execution can still refer to the carrying out of other types of orders; for example, in U.S. legal usage, a writ of execution is a direction to enforce a civil money judgment by seizing property. Likewise, lethal injection itself may be considered a euphemism for putting the convict to death by poisoning.

Abortion originally meant premature birth, and came to mean birth before viability. The term "abort" was extended to mean any kind of premature ending, such as aborting the launch of a rocket. Euphemisms have developed around the original meaning. Abortion, by itself, came to mean induced abortion or elective abortion exclusively. Hence the parallel term spontaneous abortion, an "act of nature", was dropped in favor of the more neutral-sounding miscarriage.

Industrial unpleasantness such as pollution may be toned down to outgassing or runoff -- descriptions of physical processes rather than their damaging consequences. Some of this may simply be the application of precise technical terminology in the place of popular usage, but beyond precision, the advantage of technical terminology may be its lack of emotional undertones and the likelihood the general public (at least initially) will not recognize it for what it really is; the disadvantage being the lack of real-life context. Terms like "waste" and "wastewater" are also avoided in favor of terms such as byproduct, recycling, reclaimed water and effluent. In the oil industry, oil-based drilling muds were simply renamed organic phase drilling muds, where organic phase is a euphemism for "oil".

3. THE DIVISION OF THE EUPHEMISMS ACCORDING TO THEIR MEANING

3.1 Euphemisms for the profane

Profane words and expressions in the English language are commonly taken from three areas: religion, excretion, and sex. While profanities themselves have been around for centuries, their limited use in public and by the media has only slowly become socially acceptable, and there are still many expressions which cannot be used in polite conversation. One vantage point into the current societal tolerance of profane language is found in the frequency of such language on prime-time television. The word damn (and most other religious profanity in the English language) has lost its shock value, and as a consequence, euphemisms for it (e.g., dang, darn-it) have taken on a very stodgy feeling. Euphemisms for male masturbation such as "bashing the bishop", "waxing the dolphin", "slamming the ham" or "banging one out" are used often among young people (or youths) to avoid embarrassment in public. Excretory profanity such as piss and shit in some cases may be acceptable among informal (and usually younger)[citation needed] friends (while they almost are never acceptable in formal relationships or public use); euphemisms such as Number One and Number Two may be preferred for use with children. Most sexual terms and expressions, even technical ones, either remain unacceptable for general use or have undergone radical rehabilitation.

· Religious euphemisms

Euphemisms for deities as well as for religious practices and artifacts date to the earliest of written records. Protection of sacred names, rituals, and concepts from the uninitiated has always given rise to euphemisms, whether it be for exclusion of outsiders or the retention of power among select practitioners. Examples from the Egyptians and every other western religion abound.

Euphemisms for God and Jesus, such as gosh and gee, are used by Christians to avoid taking the name of God in a vain oath, which some believe would violate one of the Ten Commandments.

When praying, Jews will typically use the word "Adonai" ('my Lord'). However, when in a colloquial setting, this is deemed inappropriate among Jews, and so typically Jews replace the word "Adonai" with the word "HaShem", which literally means, "The Name". It is notable that "Adonai" is itself a word that refers to the Jewish God's name, йдед or YHWH, the original pronunciation of which is unknown due to a lack of vowels. It was translated as Jehovah for some centuries, but scholars now agree that it was more likely Yahweh. Traditionally, Jews have seen the name of God as ineffable and thus one that must not be spoken. According to the Torah, when Moses saw the burning bush, he asked God, "who are you?" The answer he heard was, "I am that I am". Thus, Jews have for centuries thought that the name of the Almighty is ineffable, because according to their logic pronouncing it would be equivalent to calling oneself God.[citation needed]

Euphemisms for hell, damnation, and the devil, on the other hand, are often used to avoid invoking the power or drawing the attention of the adversary. The most famous in the latter category is the expression what the dickens and its variants, which does not refer to the famed British writer but instead was a popular euphemism for Satan in its time.

· Excretory euphemisms

While urinate and defecate are not euphemisms, they are used almost exclusively in a clinical sense. The basic Anglo-Saxon words for these functions, piss and shit, are considered vulgarities and unacceptable in general use, despite the use of piss in the King James Bible (in Isaiah 36:12 and elsewhere).

The word manure, referring to animal feces used as fertilizer for plants, literally means "worked with the hands" (from the Latin: manus, - "hand"), alluding to the mixing of manure with earth. Several zoos market the byproduct of elephants and other large herbivores as Zoo Doo or Zoopoop, and there is a brand of chicken manure available in garden stores under the name Cock-a-Doodle Doo. Also, a brand of sheep manure is called "Baa Baa Doo." Similarly, the abbreviation BS, or the word bull, often replaces the word bullshit in polite society. (The term bullshit itself generally means lies or nonsense, and not the literal "shit of a bull", making it a dysphemism.)

There are any number of lengthier periphrases for excretion used to excuse oneself from company, such as to powder one's nose, to see a man about a dog (or horse), to drop the kids off at the pool or to release the chocolate hostages (these expressions could actually be regarded as dysphemisms). Slang expressions which are neither particularly euphemistic nor dysphemistic, such as take a leak, form a separate category.

In some languages, various other sensitive subjects give rise to euphemisms and dysphemisms. In Spanish, one such subject is class and status. The word senorito is an example, although the euphemism treadmill has turned it to a disparagement, at least in Mexico.

· Sexual euphemisms

The Latin term pudendum and the Greek term aidoion for the genitals literally mean "shameful thing". Groin, crotch, and loins refer to a larger region of the body, but are euphemistic when used to refer to the genitals. The word masturbate is derived from Latin, the word manus meaning hand and the word sturbare meaning to defile. In pornographic stories, the words rosebud and starfish are often used as euphemisms for anus, generally in the context of anal sex.

Sexual intercourse was once a euphemism derived from the more general term intercourse by itself, which simply meant "meeting" but now is normally used as a synonym for the longer phrase, thus making the town of Intercourse, Pennsylvania, a subject of jokes in modern usage.

The "baseball metaphors for sex" are perhaps the most famous and widely-used set of polite euphemisms for sex and relationship behavior in the U.S. The metaphors encompass terms like "hitting it off" for a good start to relationship, "Striking out" for being unlucky with a love interest, and "running the bases" for progressing sexually in a relationship. The "bases" themselves, from first to third, stand for various levels of sexual activity from French kissing to "petting", itself a euphemism for manual genital stimulation, all of which is short of "scoring" or "coming home", sexual intercourse. "Hitting a home run" describes sex during the first date, "batting both ways" (also "switch-hitting") or "batting for the other team" describes bisexuality or homosexuality respectively, and "stealing bases" refers to initiating new levels of sexual contact without invitation. Baseball-related euphemisms also abound for the "equipment"; "Bat and balls" are a common reference to the male genitalia, while "glove" or "mitt" can refer to the female anatomy.

There are many euphemisms for birth control devices, sometimes even propagated by the manufacturers: Condoms are known as "rubbers", "sheaths", "love gloves", "diving suits", "raincoats", "Johnnies" (in Ireland and to a lesser degree Britain) etc. The birth control pill is known simply as "The Pill", and other methods of birth control are also given generalized euphemisms like "The Patch", "The Sponge", "Shots", etc. There are also many euphemisms for menstruation, such as "having the painters in", being "on the rag", "flying the flag" (originally a euphemism for hanging out the bedsheet after a wedding night as a testament to the woman's virginity), or it simply being "that time of the month", Munster playing at home (Irish).

Euphemisms are also common in reference to sexual orientations and lifestyles. For example in the movie "Closer" the character played by Jude Law uses the euphemism "He valued his privacy" for being gay.

As an aside, the use of euphemisms for sexual activity has grown under the pressure of recent rulings by the Federal Communications Commission regarding what constitutes "decent" on-air broadcast speech. The FCC included many well known euphemisms in its lists of banned terms but indicated that even new and unknown coinages might be considered indecent once it became clear what they referenced. George Carlin's "Seven Words You Can't Say On TV" evolved into the "Incomplete List of Impolite Words", available in text and audio form, and contains hundreds of euphemisms and dysphemisms to genitalia, the act of having sex, various forms of sex, sexual orientations, etc. that have all become too pejorative for polite conversation, including such notables as "getting your pole varnished" and "eating the tuna taco". Carlin also did a bit on the uses of the word "fuck", originally only a dysphemism for the sex act but becoming an adverb, adjective, noun, etc. This "diversity" is also mentioned on in the movie The Boondock Saints after the main characters commit a mass murder of bosses followed by a violent joke on a friend who is in the Mafia.

· Euphemisms referring to profanity itself

In the Spanish language, words that mean "swear word" are used as exclamations in lieu of an actual swear word. The Spanish word maldicion, literally meaning "curse" or "bad word", is occasionally used as an interjection of lament or anger, to replace any of several Spanish profanities that would otherwise be used in that same context. The same is true in Italian with the word maledizione.

In Greek, the word кбфЬсб "curse" is found, although всйуйЬ, from эвсйт(hubris) is more commonly used, and in English (especially British usage), an exclamation that is used in a similar style is curses. The stereotyped "Perils of Pauline" silent film might have the villain tying his victim to a railroad track. When the hero rescues the heroine, the card might say, "Curses! Foiled again!" in place of whatever cursing the character presumably uttered.

· Euphemisms for death and murder

The English language contains numerous euphemisms related to dying, death, burial, and the people and places which deal with death. The practice of using euphemisms for death is likely to have originated with the magical belief that to speak the word "death" was to invite death; where to "draw Death's attention" is the ultimate bad fortune -- a common theory holds that death is a taboo subject in most English-speaking cultures for precisely this reason. It may be said that one is not dying, but fading quickly because the end is near. People who have died are referred to as having passed away or passed or departed. Kick the bucket seems innocuous enough until one considers that such might be fatal if such removes a commonplace stand that prevents a suicidal hanging. Deceased is a euphemism for "dead", and sometimes the deceased is said to have gone to a better place, but this is used primarily among the religious with a concept of Heaven. Was taken to Jesus implies salvation specifically for Christians, but met his maker may imply some judgment, content implied or unknown, by God.

Some Christians often use phrases such as gone to be with the Lord or called to higher service (this latter expression being particularly prevalent in the Salvation Army) or "graduated" to express their belief that physical death is not the end, but the beginning of the fuller realization of redemption.

Orthodox Christians often use the euphemism fallen asleep or fallen asleep in the Lord, which reflects Orthodox beliefs concerning death and resurrection.

The dead body entices many euphemisms, some polite and some profane, as well as dysphemisms such as worm food, or dead meat. Modern rhyming slang contains the expression brown bread. The corpse was once referred to as the shroud (or house or tenement) of clay, and modern funerary workers use terms such as the loved one (title of a novel about Hollywood undertakers by Evelyn Waugh) or the dear departed. (They themselves have given up the euphemism funeral director for grief therapist, and hold arrangement conferences with relatives.) Among themselves, mortuary technicians often refer to the corpse as the client. A recently dead person may be referred to as "the late John Doe". The term cemetery for "graveyard" is a borrowing from Greek, where it was a euphemism, literally meaning 'sleeping place'. The term undertaking for "burial" is so well-established that most people do not even recognize it as a euphemism. In fact, undertaking has taken on a negative connotation, as undertakers have a devious reputation.

Contemporary euphemisms and dysphemisms for death tend to be quite colorful, and someone who has died is said to have passed away, passed on, checked out, bit the big one, kicked the bucket, bitten the dust, popped their clogs, pegged it, carked it, turned their toes up, bought the farm, cashed in their chips, fallen off their perch, croaked, given up the ghost (originally a more respectful term, cf. the death of Jesus as translated in the King James Version of the Bible Mark 15:37), gone south, gone west, gone to California, shuffled off this mortal coil (from William Shakespeare's Hamlet), Run down the curtain and joined the Choir Invisible, or assumed room temperature (actually a dysphemism in use among mortuary technicians). When buried, they may be said to be pushing up daisies, sleeping the big sleep, taking a dirt nap, checking out the grass from underneath or six feet under. There are hundreds of such expressions in use. (Old Burma-Shave jingle: "If daisies are your favorite flower, keep pushin' up those miles per hour!") In Edwin Muir's 'The Horses' a euphemism is used to show the elimination of the human race 'The seven days war that put the world to sleep.'

Euthanasia also attracts euphemisms. One may put one out of one's misery, put one to sleep, or have one put down, the latter two phrases being used primarily with dogs, cats, and horses who are being or have been euthanized by a veterinarian. (These terms are not usually applied to humans, because both medical ethics and law deprecate euthanasia.) In fact, Dr. Bernard Nathanson has pointed out that the word "euthanasia" itself is a euphemism, being Greek for "good death".

Some euphemisms for killing are neither respectful nor playful, but instead clinical and detached, including terminate, wet work, to take care of one, to do them in, to off, or to take them out. To cut loose or open up on someone or something means "to shoot at with every available weapon". Gangland euphemisms for murder include whack, rub out, hit, take him for a ride, or "put him in cement boots" or "put him in a concrete overcoat", the latter two implying disposal in deep water, if then alive by drowning; the arrangement for a killing may be a simple "contract", which suggests a normal transaction of business. One of the most infamous euphemisms in history was the German term Endlosung, frequently translated in English as "Final Solution" as if it were the consequence of a bureaucratic decision or even an academic exercise instead of a systematic plan for genocide.

Some dysphemisms, especially for death are euphemisms or dysphemisms for other unpleasant events and thus are unpleasant in their literal meaning, used to generalize a bad event. "Having your ass handed to you", "left for the rats", "toasted", "roasted", "burned", "pounded", "bent over the barrel", "screwed over" or other terms commonly describe death or the state of imminent death, but also are common in describing defeat of any kind such as a humiliating loss in a sport or video game, being unfairly treated or cast aside in business affairs, being badly beaten in a fight, and similar. Such an execution device as the electric chair has been known as "Old Sparky" or "Yellow Mama", and the device that delivers lethal chemicals to the condemned in a lethal injection is reduced to "the needle".

To terminate with prejudice generally means to end one's employment without possibility of rehire (as opposed to lay off, where the person can expect rehire if business picks up), but the related term to terminate with extreme prejudice now usually means to kill. The adjective extreme may occasionally be omitted. In a famous line from the movie Apocalypse Now, Captain Willard is told to terminate Colonel Kurtz's commission "with extreme prejudice". An acronym, TWEP has been coined from this phrase, which can be used as a verb: "He was TWEPed/TWEPped."

The Dead Parrot Sketch from Monty Python's Flying Circus contains an extensive list of euphemisms for death, referring to the deceased parrot that the character played by John Cleese had purchased. The popularity of the sketch has itself increased the popularity of some of these euphemisms -- indeed, it has introduced another euphemism for death, "pining for the fjords" -- although in the sketch that phrase was used by the shop owner to assert that the parrot was not dead, but was merely quiet and contemplative.

A similar passage occurs near the beginning of The Twelve Chairs, where Bezenchuk, the undertaker, astonishes Vorobyaninov with his classification of people by the euphemisms used to speak of their deaths. The game Dungeon Siege contains many euphemisms for death as well. Likewise the videogame Secret of Mana uses the phrase sees the reaper to mean death.

Also, a scene in the film Patch Adams features Patch (Robin Williams) dressed in an angel costume, reading out various synonyms and euphemisms for the phrase "to die" to a man dying of cancer. This evolves into a contest between the two men to see who can come up with more, and better, euphemisms, ending when Patch comes up with "and if we bury you ass up, we'll have a place to park my bike."

The name of the village of Ban Grong Greng in Thailand is a euphemism for Death Village. It literally means the Village of the Dreaded Gong. It is so named because it is the home to Wat Grong Greng (temple of the dreaded gong) at which the burning of bodies at funerals is preceded by the beating of a gong.

3.2 Euphemisms in job titles

Euphemisms are common in job titles; some jobs have complicated titles that make them sound more impressive than the common names would imply, such as CPA in place of car parking attendant. Many of these euphemisms may include words such as engineer, though in fact the people who do the job are not accredited in engineering. Extreme cases, such as sanitation engineer for janitor, or 'transparent-wall maintenance officer' for window cleaner, are cited humorously more often than they are used seriously. Another example is Henny Youngman's joke that his brother-in-law claimed to be a "diamond cutter" -- his job was to mow the lawn at Yankee Stadium. Less extreme cases, such as custodian for janitor or administrative assistant for secretary, are considered more terms of respect than euphemisms. Where the work itself is seen as distasteful, a euphemism may be used, for example "rodent officer" for a rat-catcher, or "cemetery operative" for a gravedigger. In the British comedy series Yes, Minister episode The Skeleton in the Cupboard, the civil service in general and Bernard in particular refers to civil service rat-catchers as "environmental health officers"

3.3 Common examples

Other common euphemisms include:

· getting smashed or hammered instead of 'drinking' or 'being drunk'

· big, fluffy, full-figured or heavy-set instead of 'fat'

· lost their lives for 'were killed'

· wellness for benefits and treatments that tend to only be used in times of sickness

· restroom for toilet room in American English (the word toilet was itself originally a euphemism)

· a love of musical theatre, light in the loafers, good fashion sense or confirmed bachelor for male homosexuality

· woman in sensible shoes for lesbian

· acting like rabbits, making love to, getting it on, cheeky time, doing it, making the beast with two backs, or sleeping with for having sex with

· sanitary landfill for garbage dump (and a temporary garbage dump is a transfer station), also often called a Civic Amenity in the UK

· ill-advised for very poor or bad

· an intestinal release of pressure for fart

· pre-owned vehicles or even "pre-loved" for used cars

· motivation for bribe

· a student being held back a grade level for having failed or flunked the grade level

· correctional facility for prison

· peer homework help or comparing answers for cheating

· the north of Ireland for Northern Ireland, which is seen by many Irish people as a term imposed by the British and therefore a profanity; however, saying the north of Ireland may be primarily a way of identifying oneself with the Irish Nationalist cause, rather than a euphemism

· the big C for cancer (in addition, some people whisper the word when they say it in public, and doctors euphemistically use technical terminology when discussing cancer in front of patients, e.g., "c.a." or "neoplasia"/"neoplastic process", "carcinoma" for "tumor"); euphemisms for cancer are used even more so in the Netherlands, because the Dutch word for cancer can be used as a curse word

· bathroom tissue, t.p., or bath tissue for toilet paper (usually used by toilet paper manufacturers)

· custodian or caretaker for janitor (Also originally a euphemism -- in Latin, it means doorman. In the British Secret Service, it may still carry the ancient meaning. It does in the novels of John le Carre.)

· sanitation worker (or, sarcastically, sanitation officer or sanitation engineer), or garbologist, for "bin man" or garbage man

· economically depressed neighborhood or culturally-deprived environment for ghetto or slum

· force, police action, peace process or conflict for war

· alcohol-related, single-car crash for drunk driver

· mature or been around the block for old or elderly

· haem or heme (Americanism) for blood, often used in medical settings ("severe heme loss").

· enhanced interrogation technique for torture

· persuasion for torture

· take legal action for sue

· fee for fine

· gaming for gambling

· specific about what one eats for being a picky eater

· intellectually challenged for being mentally retarded

· Before that, mentally retarded for feeble minded

· Before that, feeble minded for halfwit

· adult entertainment, adult material, or erotica for pornography

· to have been paid for 'being fired from or by one's employer'

· to cut excesses (in a budget) for to fire employees

· legal capital for stated capital

· gravitationally challenged for clumsy

· gender reassignment for sex change

· differently abled for disabled

· chemical dependency for drug addiction

· dual-diagnosed for having both mental illness and drug problems

· co-morbidity for simultaneous existence of related mental and physical health issues (a dysphemism, perhaps...)

· gentlemen's club for go-go bar or strip club

· fertility center for infertility center

· mental health center for mental illness center

· it's snowin' down south for your slip is showing

· vertically-challenged for short

· feeling no pain (and dozens of others) for drunk

· your fly is undone for your zip is down

These lists might suggest that most euphemisms are well-known expressions. Often euphemisms can be somewhat situational; what might be used as a euphemism in a conversation between two friends might make no sense to a third person. In this case, the euphemism is being used as a type of innuendo. At other times, the euphemism is common in some circles (such as the medical field) but not others, becoming a type of jargon or, in underworld situations especially, argot. One such example is the line "put him in bed with the captain's daughter" from the popular sea shanty Drunken Sailor. Although this line may sound more like a reward for getting drunk to non-seamen, the phrase "captain's daughter" was actually a euphemism used among sailors for the cat o' nine tails (itself a euphemism for a kind of whip).

Hungarian Prime Minister Ferenc Gyurcsany, in his controversial speech that triggered the 2006 anti-government protests, used a number of vulgar phrases that were translated euphemistically by the media as "screwed up" and "did not bother".

Euphemisms can also be used by governments to rename statutes to use a less offensive expression. For example, in Ontario, Canada, the "Disabled Person Parking Permit" was renamed to the "Accessible Parking Permit" in 2007.

The word euphemism itself can be used as a euphemism. In the animated short It's Grinch Night (See Dr. Seuss), a child asks to go to the euphemism, where euphemism is being used as a euphemism for outhouse. This euphemistic use of "euphemism" also occurred in the play Who's Afraid of Virginia Woolf? where a character requests, "Martha, will you show her where we keep the, uh, euphemism?" It is analogous to the 19th-century use of unmentionables for underpants.

Also, lots of euphemisms are used in the improvised television show, Whose Line Is It Anyway?. They are used often in the game 'If You Know What I Mean', where players are given a scene and have to use as many obscure cliches and euphemisms as possible.

CONCLUSION

Our objective conceptual world is realized through our local conceptual world. It is reflected with the help of different language means. The choice of words that we exchange in the intercourse depends much on the specific situation, our up-bringing, social position, education, cultural traditions, gender, age. Many euphemisms are so funny that many people laugh at them. They sometimes are called “white washing device”, because every euphemisms calls up a definite synonym in the mind of the reader or listener. Euphemisms have very serious reasons for being, because they conceal the things people fear the most - death, the supernatural. Thus, euphemisms are society's basic language. Euphemisms are beloved by individuals and institutions who are anxious to present only the possible images of themselves to the world. A euphemisms may acquire unpleasant associations. In political and military language euphemisms are often used to conceal or deceive:

1. industrial strike was called the final solution

2. police action for war

3. armed reconnaissance for bombing

When a phrase is used as a euphemism it becomes a metaphor whose literal meaning is dropped. They are used to hide disturbing ideas even when the literal term for them isn't necessary offensive. The type of euphemisms used in public relations and politics is called doublespeak. Sometimes using euphemisms is equaled to politeness. There are euphemisms which are based on the idea that words have the power to bring bad fortune (for example, not speaking the word “cancer”), there are religious euphemisms, based on the idea that some words are sacred, that some words are spiritually imperiling (taboo). All cultures use them to talk about the things they find terrifying (e. g., war, sickness, death). We use euphemisms to express taboos as we feel on the instinctual level that the euphemism keeps us at safe distance from the taboo itself. Another use of euphemisms is to elevateу the status of something (e. g., using educator for a teacher, attorney for a lawyer), we use euphemisms to express what is socially difficult to express in direct forms.

Periphrasis is a basic means of euphemistic formation. They are formed by altering the pronunciation or spelling of a taboo word. In American English words which are unacceptable on TV may be represented by deformations such as frenk even in children's cartoons instead of fuck. Military and large corporations work out a lot of euphemisms of a more deliberate nature. Organizations coin doublespeak expressions to describe actions that seem neutral and inoffensive. Military organizations may kill people sometimes deliberately sometimes by mistake in doublespeak, the first is called neutralizing the target, the second is called collateral damage abortion originally meant premature birth. The meaning of term “abort” was extended to mean any kind of premature ending, such as aborting the launch of a rocket. Abortion came to mean induced abortion or elective abortion. A great number of euphemisms in English came from Latin roots.

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