The essence of customer relationship management strategy
The defining characteristic of marketing communications. Analysis of the data collection methodology and sampling. The peculiarity of advertising impact on long-term relations and loyalty. Development of customer relationship management strategy.
| Рубрика | Иностранные языки и языкознание |
| Предмет | English |
| Вид | курсовая работа |
| Язык | английский |
| Прислал(а) | Max |
| Дата добавления | 19.05.2015 |
| Размер файла | 315,6 K |
Отправить свою хорошую работу в базу знаний просто. Используйте форму, расположенную ниже
Студенты, аспиранты, молодые ученые, использующие базу знаний в своей учебе и работе, будут вам очень благодарны.
Подобные документы
The analysis of four functions of management: planning, organizing, directing, controlling; and the main ways of improving functions of management. Problems with any one of the components of the communication model. The control strategies in management.
контрольная работа [30,1 K], добавлен 07.05.2010Analyzing the buyer behaviour, appraise the links between marketing communications and buyer behaviour theory, discussing the impact of the major variables influencing buying behaviour. Buyer decision making processes. Implications for marketing strategy.
реферат [22,2 K], добавлен 18.11.2010Project management, sales, customer care and public relations, budgeting and forecasting. Computer skills: MS Office, specialist management software HOTIX, LOGHOREST. Southampton Baccalaureat Equivalent of British 'A' levels, specializing in tourism.
реферат [13,0 K], добавлен 30.09.2010Classic definition of the manager’s role. The Quality of Working life. The way to increase worker’s efficiency is to improve their job satisfaction and motivation. Decision-making is a key management responsibility. Top management – planning and strategy.
шпаргалка [33,9 K], добавлен 14.06.2010The Nature of Management. The evolution of management thought. Planning and decision making. Organizing is an important managerial function. Strategic management. Staffing and human resource management. Communicating and motivation in management.
методичка [104,2 K], добавлен 16.12.2010Wimm-Bill-Dann as a producer in dairy products and one of the leader children’s food in Russia. The SWOT and PEST analysis of the enterprise. The individual critical reflection on learning outcomes. The ways of the effective communication with customers.
контрольная работа [30,9 K], добавлен 17.02.2011The corporate development history and current situation strategy of the Computacenter. Opportunities and threats for Computacenter on the analysis of IT-industry and macro-environmental analysis. The recommendations for the future strategic direction.
контрольная работа [27,5 K], добавлен 17.02.2011College of Tourism and hotel management. Planning the research. Statement of objectives and hypothesis to be examined. The limitation of the hypothesis question, the history of Turkish tourism. The Ministry of Culture and Tourism strategy, word brands.
реферат [1,2 M], добавлен 20.08.2009Current situation and market condition in which is Indes, offered services and company problems. Segmentation of the market and an industry condition. The analysis of possibilities and threats of firm, action for advancement of business processes.
курсовая работа [21,5 K], добавлен 08.01.2012History of the origin and development of Marxism, especially its development under the influence of the K. Marx, Fr. Engels, R. Luxemburg, V. Lenin, L. Trotsky, and many other lesser-known thinkers. Analysis of the relationship of Marxism and feminism.
магистерская работа [179,1 K], добавлен 22.06.2010The main principles of marketing. The globalization of activity and costs decreasing. The personification of interaction and transition to e-marketing and the problem of e-marketing economic effectiveness. Marketing communications in the internet.
контрольная работа [29,3 K], добавлен 17.02.2011Methodological characteristics of the adaptation process nowadays. Analysis of the industrial-economic activity, the system of management and the condition of adaptation process. Elaboration of the improving project of adaptation in the Publishing House.
курсовая работа [36,1 K], добавлен 02.04.2008General characteristics of mechanical materialism and its consequences. Analysis of base and superstructure, under capitalism, their relationship to ideology. Features of the division operation and the exploited classes. The essence of class struggle.
эссе [142,3 K], добавлен 22.06.2010The description of the Savings Bank of the Russian Federation, or Sberbank. Differentiating the operations model and value proposition for the segments. The management responsibility, quality system documentation, purchasing, training of the enterprise.
контрольная работа [31,3 K], добавлен 17.02.2011Scale of the market, its size, total annual sales volume. National policy in the sphere of meat market regulation. Annual sales volume (in natural units and in terms of value). Corporate clients service arrangements. Marketing strategy of the project.
топик [30,0 K], добавлен 24.02.2010Forms and methods of non-price competition: the introduction of new products, sales promotion, advertising and public relations. The role of advertising in shaping consumer product demand. Functions of advertising as a key element of the market economy.
курсовая работа [32,5 K], добавлен 24.02.2014Consideration of the nature of the business. Definition of basic forms and principles of its organization. Provide basic information on marketing and personnel management. Accounting organization in the enterprise. Basics of international trade.
учебное пособие [36,1 K], добавлен 24.03.2011Teaching to the teaching methods. Diagnostics of organization. Managers are from a personnel. Basic processes which must exist in a company, from the point of view of management human capitals. Objects of estimation. Conduct (values, relations, opinions).
реферат [28,9 K], добавлен 27.10.2010The hotel complex as an object of the management. The main services of the hotel. Classification of the hotels. The peculiarites of the hotel service. The structure of the management in the lodging industry.
реферат [13,5 K], добавлен 19.04.2003Business as a combination of types of activities: production, distribution and sale, obtaining economic profit. Basic types and functions of banks. The principle of equilibrium prices and financial management. The use of accounting in the organization.
контрольная работа [17,8 K], добавлен 31.01.2011
