Metaphors in brand names and advertising: pragmatic effect
The metaphors are a strong persuasive device. Analysis of some examples of metaphors in brand and product names, as well as in advertisements. The presents a overview of psycholinguistic literature on the effect exerted by metaphors on language users.
| Рубрика | Иностранные языки и языкознание |
| Предмет | Psycholinguistics |
| Вид | статья |
| Язык | английский |
| Прислал(а) | Olha Filonik, Svitlana Winters |
| Дата добавления | 19.12.2021 |
| Размер файла | 19,2 K |
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