Functions of neologisms in Russian-language advertising: the pragmalinguistic aspect. Neologismsas an object of dictionary work
The functions of neologisms in the aspect of the advertising and information genre in the Russian language. The most common ways of their formation. The most productive Russian affixes, allowing neologisms to fully adapt to the successor language.
| Рубрика | Иностранные языки и языкознание |
| Предмет | Linguistics |
| Вид | статья |
| Язык | английский |
| Прислал(а) | Gubanova V.A. |
| Дата добавления | 14.08.2022 |
| Размер файла | 17,9 K |
Отправить свою хорошую работу в базу знаний просто. Используйте форму, расположенную ниже
Студенты, аспиранты, молодые ученые, использующие базу знаний в своей учебе и работе, будут вам очень благодарны.
Подобные документы
From the history of notion and definition of neologism. Neologisms as markers of culture in contemporary system of language and speech. Using of the neologisms in different spheres of human activity. Analysis of computer neologisms in modern English.
научная работа [72,8 K], добавлен 13.08.2012Loan-words of English origin in Russian Language. Original Russian vocabulary. Borrowings in Russian language, assimilation of new words, stresses in loan-words. Loan words in English language. Periods of Russian words penetration into English language.
курсовая работа [55,4 K], добавлен 16.04.2011- English proverbs and sayings with a component "Pets and other animals" and their Russian equivalents
The functions of proverbs and sayings. English proverbs and sayings that have been translated into the Russian language the same way, when the option is fully consistent with the English to Russian. Most popular proverbs with animals and other animals.
презентация [3,5 M], добавлен 07.05.2015 Background of borrowed words in the English language and their translation. The problems of adoptions in the lexical system and the contribution of individual linguistic cultures for its formation. Barbarism, foreignisms, neologisms and archaic words.
дипломная работа [76,9 K], добавлен 12.03.2012Structure (composition) of advertisements is determined by their purpose and tasks referred to. A very common feature of any advertisement is the advertising claims which possesses certain peculiarities and is of great interest to a translator.
реферат [12,4 K], добавлен 02.10.2009Studying the appearance of neologisms during the Renaissance, semantic features of neologisms in modern English, the types of neologisms, their division by their structure. Analysis sociolinguistic aspects of mathematical education based on neologisms.
дипломная работа [60,2 K], добавлен 18.03.2012The case of the combination of a preposition with a noun in the initial form and description of cases in the English language: nominative, genitive, dative and accusative. Morphological and semantic features of nouns in English and Russian languages.
курсовая работа [80,1 K], добавлен 05.05.2011The Importance of Achieving of Semantic and Stylistic Identity of Translating Idioms. Classification of Idioms. The Development of Students Language Awareness on the Base of Using Idioms in Classes. Focus on speech and idiomatic language in classes.
дипломная работа [66,7 K], добавлен 10.07.2009Language is the most important aspect in the life of all beings. General information about Proto-Indo-European language. Proto-Indo-European phonology. Comparison of modern languages of origin. All words about family, particularly family members.
курсовая работа [30,2 K], добавлен 12.12.2013The description of neologisms: definition, diachronic analysis, cultural acceptance factor. The manor and major word building types, presents latest top 50 neologisms, analyzed and arranged in table according to their word building type, sphere of usage.
курсовая работа [43,5 K], добавлен 19.04.2011Theoretical foundation devoted to the usage of new information technologies in the teaching of the English language. Designed language teaching methodology in the context of modern computer learning aid. Forms of work with computer tutorials lessons.
дипломная работа [130,3 K], добавлен 18.04.2015Biography of von Humboldt and J. Herder. Humanistic ideal of scientist. The main Functions of Linguists. Language as an intermediary in the course of understanding and demands therefore definiteness and clarity. Balance between language and thinking.
реферат [20,6 K], добавлен 26.04.2015Characteristics of Project Work. Determining the final outcome. Structuring the project. Identifying language skills and strategies. Compiling and analysing information. Presenting final product. Project Work Activities for the Elementary Level.
курсовая работа [314,5 K], добавлен 21.01.2011Forms and methods of non-price competition: the introduction of new products, sales promotion, advertising and public relations. The role of advertising in shaping consumer product demand. Functions of advertising as a key element of the market economy.
курсовая работа [32,5 K], добавлен 24.02.2014The history of football. Specific features of English football lexis and its influence on Russian: the peculiarities of Russian loan-words. The origin of the Russian football positions’ names. The formation of the English football clubs’ nicknames.
курсовая работа [31,8 K], добавлен 18.12.2011The general outline of word formation in English: information about word formation as a means of the language development - appearance of a great number of new words, the growth of the vocabulary. The blending as a type of modern English word formation.
курсовая работа [54,6 K], добавлен 18.04.2014Proverbs and sayings are popular genre of English culture. Translation of sayings and proverbs about Work, Love and Wearing from English into Russian. Definition of proverbs and saying. Difference between proverbs and saying. Methods of their translating.
курсовая работа [49,1 K], добавлен 27.04.2013Techniques of Narrative Writing. Selecting a topic and details, organizing information. Major functions and entertaining of narration: informing (nonfiction) and entertaining (fiction) by narrating. Anecdotes and illustrations, narrating a process.
реферат [37,7 K], добавлен 25.02.2010The study of the functional style of language as a means of coordination and stylistic tools, devices, forming the features of style. Mass Media Language: broadcasting, weather reporting, commentary, commercial advertising, analysis of brief news items.
курсовая работа [44,8 K], добавлен 15.04.2012Features of the use of various forms of a verb in English language. The characteristics of construction of questions. Features of nouns using in English language. Translating texts about Problems of preservation of the environment and Brands in Russian.
контрольная работа [20,1 K], добавлен 11.12.2009
