Language Code Mixing in the Discourse of IT Companies

A characteristic feature of the corporate media discourse of IT companies is the predominance of media texts in English. One hundred companies analyzed by us have English versions of their websites, 48 out of 57 corporate blogs contain texts in English, the main language of 45 official Twitter pages of companies is English, and only in two cases the main language of communication is Russian. Within the Facebook social network, the ratio of official pages in these languages is: 22 pages in Russian and 38 in English. Such a ratio of media texts in Russian and English, with the predominance of the latter, is explained by the specifics of the activities of IT companies. They are mainly focused on the western market. For them, English is the main means of communication with a foreign audience, including potential and actual clients and partners. The influence of the English language on the corporate media discourse of IT companies can also be traced in Russian-language publications posted on the official pages of the Facebook social network. In Russian media texts, English inclusions are often found. So, words in English are used as components of complex words or phrases in Russian: Давайте вместе строить будущее технологий и digital-трансформации! (Let's build the future of technology and digital transformation together!); представили проект - "HR в online " (Presented the project - "HR in online"), автоматизация основных HR-процессов (automation of the main HR-processes); наш.NET-разработчик Вадим Папко (Our .NET developer Vadim Papko); Salesforce-разработчик (Salesforce Developer); web- основы (Web-bases); winter mood во всех офисах (winter mood in all offices); CRM- система (CRM system); IT-мурал (IT-mural); demo-версия (Demo version); Agile- методологию (Agile Methodology).

As a rule: the elements of the English language are used:

— to indicate work programs and tools: NET-разработчик Вадим Папко рассказал о своем карьерном пути и наглядно показал, над чем сейчас работает (NET developer Vadim Papko told about his career path and clearly showed what he is working on now); понимание front- и backend разработки (the understanding of front and backend development); опыт работы с React and webpack (Experience with React and webpack); дух инноваций и профессионального развития сотрудников, достигаемый через наши Centers of Excellence (The spirit of innovation and professional development of our employees, achieved through our Centers of Excellence); Представленный продукт - модуль Web-portal (The presented product is the Web-portal module); Мы запустили внутрикорпоративное приложение SaMMeetApp (We have launched the in-house SaM MeetApp); выступит с докладом "Технология Open API - фундамент финансовой экосистемы" (Will make a presentation "Open API technology - the foundation of the financial ecosystem");

— to name internal corporate events: Каждый год организаторы FIRST Global Challenge выбирают глобальную проблему, на решение которой должны быть направлены работы участников. В этом году конкурс прошел под названием Ocean Opportunities (Every year, the organizers of the FIRST Global Challenge choose a global problem to address which the participants' work should be focused on. This year's competition was called Ocean Opportunities); Сегодня в городе Киеве проходит BUMSMEBanking Club Conference 2019 - VIIIIежегодная международная банковская конференция по малому и среднему бизнесу (BUM SME Banking Club Conference 2019 - VIIII Annual International Banking Conference on Small and Medium Business is taking place in Kiev today); ...выступает Партнером семинара по искусственному интеллекту и машинному обучению Семинар A!Day's, который стартовал сегодня в Минске (acts as a Partner of the Artificial Intelligence and Machine Learning Workshop Workshop A! Day's, which started today in Minsk); Давайте посмотрим на эмоции наших детей на волшебном детском празднике Itransition Magic Family Day и сами на минуту окунемся в сказку (Let's take a look at the emotions of our children at the Itransition Magic Family Day, and for a moment we ourselves will plunge into a fairy tale); "? На прошлой неделе Инватекс запустил Open Doors and Minds Day" (Invatex launched Open Doors and Minds Day last week).

As a part of the professional slang of IT specialists, English words are spelled by means of the Cyrillic alphabet and in accordance with the rules of Russian grammar: Также приглашаем всех желающих 26 ноября на гостевую лекцию, посвященную современным технологиям и фреймворкам разработки front-end приложений (We also invite everyone on November 26 to a guest lecture on modern technologies and frameworks for developing front-end applications); Предварительный собеседования - отличный спо- соббыстро шортлистить кандидатов (Pre-interviews are a great way to quickly shortlist candidates); P.S. Если бы я была в брюках, то был бы полный рапорт))) Лучше спичить стоя... (PS. If I were in trousers, there would be a full report))) Better to have a speech while standing...).

English sentences are used in Russian texts as:

— mottos or slogans of the company. Thus, the presentation text of Sam Solutions begins with the English slogan "Value of Talent. Delivered" followed by the main part of the text in Russian: Компания SaMSolutions является одним из ведущих поставщиков услуг по ИТ-консалтингу и разработке программного обеспечения под заказ (SaM Solutions is one ofthe leading providers ofIT consulting and custom software development);

— a part of advice or recommendations: Будьте терпеливы и идите к целям постепенно, всего и сразу не бывает. Как говорится, one step at a time (поспешишь - людей насмешишь) (Be patient and go towards your goals gradually, everything does not happen at once. As they say, one step at a time (hurry up - make people laugh);

— congratulations: Happy Programmer's Day! (С Днем Программиста!) Мы запустили внутрикорпоративное приложение SaMMeetApp. Сделано сотрудниками для сотрудников (Happy Programmer's Day! We launched the in-house SaM MeetApp. Made by employees for employees).

The influence of the English language on the Russian-language media discourse in the IT field is also observed in the expansion of the meanings of some words. For example, the word экспертиза (expertise), defined in Russian as "consideration of some questions by experts to give an opinion", is used in media texts of Belarusian IT companies in the meaning of competence: Уже 25 лет вы вместе с нами на пути полного погружения в высококачественную инженерную экспертизу (For 25 years you have been with us on the path of complete immersion in high-quality engineering expertise). The addition of a new meaning was influenced by the English word expertise, defined as: professional competence, special knowledge and skills.

In Russian-language media texts, there are phrases that are not typical for the Russian language, but represent a literal translation of English phrases. For example, the phrase сделать событие is a literal translation of the English make an event, and сделать игру is make a game: Поэтому вместе с Айтиландия мы сделали событие, где ребята: *делали компьютерные игры (Therefore, together with Aitilandia, we made an event where the guys: *made computer games).

An interesting feature of the English-language media texts of Belarusian IT companies is the use of a large number of clichй phrases that are repeated many times in texts of various topics and are placed in different media formats: corporate blogs, websites, social networks. These phrases are used to implement one of 6 themes found in the analyzed media formats: "Partnership", "Quality", "Progress and Change", "Expertise and Professionalism", "Success and Supremacy", "Attitude to Work" (Table 1).

The listed topics are thematic dominants, or the most stable, regularly reproduced topics, transmitting information that is significant from the point ofview of the addressee [10. P. 1], in the analyzed media texts [11].

"Partnership" is a hot topic for professional media discourse. It is defined as "a type of constructive interaction aimed at achieving a common goal with equality in the rights and obligations of the parties" [12]. In the media texts of Belarusian IT companies, this topic raises the question of what should be the relationship between customers and employees for the successful implementation of projects. Partnerships based on equal sharing of duties and responsibilities seem to be the key to productive work: our main goal is a continuous development and advancement in a united team. The theme "Quality" is dedicated to showcasing the high quality of the company's products: "We focus more of our attention on the quality and reliability of our software development services". The topic "Expertise and Professionalism" includes a description of the high level of professionalism and competence of the company's employees: "Our ultimate goal is to be a reliable partner where our software experts are an integral part of the client team. The topic "Progress and Change" is an integral part of the media texts of IT companies: change and progress are undoubtedly viewed as positive processes that contribute to the growth of well-being and the development of society: "We are a software development company constantly growing in numbers, quality and competence".

Table 1

The cliches used in the English media texts of Belarussian IT-companies

"Success and Supremacy" is the natural consequence ofprofessional, hard and honest work to meet the needs of our customers. The topic "Attitude to Work" reveals the attitude of representatives of the IT sphere to their work: the main characteristics are enthusiasm and passion for their work. Curiosity and a desire to cope with new and complex tasks overpowers in real IT professionals the fear and reluctance to take on difficult tasks: "we are a team of specialists passionate about everything related to technologies".

To determine whether the listed topics and the ways of their verbal representation are a characteristic feature of the media discourse of Belarusian IT companies or a general characteristic of the media discourse of companies in this sphere, a content analysis of the English-language media texts of Polish IT companies was carried out. As a result, the same themes and common clich phrases used to implement them were discovered (Table 2).

Moreover, the frequency of reference to some of the topics coincides in the English- language texts of Polish and Belarusian IT companies. For example, the topics "Expertise and Professionalism" and "Progress and Change" (Table 3).

The comparative analysis of the media texts of Polish and Belarussian IT-companies in the English language Table 2

The frequency of reference to the topics "Expertise and Professionalism" and "Progress and

Change" in the media texts of Polish and Belarussian IT-companies, in Percentage Terms Table 3

The dominance of the English language in the IT discourse inevitably leads to the borrowing of the realities of the English-speaking culture and the expansion of values related to this culture, in particular to the culture of the United States. Thus, researchers attribute "changes" and "progress", "success", "equality" to the national values of this country, which form the American system of value attitudes and worldviews [13; 14]. According to Charles Redding and Edward Steele, "change" in American culture is associated with progress, of course, aimed at the development of the welfare of society [15]. "Success" in US culture is invariably associated with power and wealth, it is encouraged and welcomed in society, and is an attractive trait of individuals or companies to a wide audience. "Partnership" in business, based on the separation of duties and responsibility for the overall result in team affairs, is seen as one of the manifestations of "equality", the basic national value of the United States (https://careercenter.lehigh. edu/sites/careercenter.lehigh.edu/files/AmericanValues.pdf).

Conclusion