Laundry "Cleasy"

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American University of Central Asia

Business Administration Department

Introduction to Management Course

Business Plan

By: Aiperi Matkasymova,

Nazgul Koilubaeva,

Azhara Akimbaeva,

Aichurek Nuralieva

Bishkek, 2011

Confidentiality Agreement

With "CLEASY" it's easy! With "CLEASY" it's clean! With "CLEASY" you're breezy, You're glad and serene!

The undersigned reader acknowledges that the information provided by "Cleasy" Laundry Company in this business plan is confidential; therefore, reader agrees not to disclose it without written permission of "Cleasy".

It is acknowledged by reader that information to be provided in this business plan is in all aspects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of the information by reader may cause serious harm or damage to "Cleasy" Laundry Company.

Upon request this document is to be immediately returned to "Cleasy" Company.

Signature

_______________________

Name (typed or printed)

_____________________________________________________

Date

________________________

Executive summary

Sole proprietorship "CLEASY" Laundromat is a coin operated laundry which provides self and full services (washing, drying, ironing and delivering) directed at creating customer value and customer satisfaction through high quality washing machines and providing favorable conditions zone with comfortable cafeteria (including Wi- Fi). Laundromat office will be located on the intersection of Chui Avenue and Logvinenko Street with parking and security. New technologically advanced token-operated washing and ironing machines will be bought and transported from "Vyaz'maBelmash" Russia Company

Projected sales for the first year are 3 759 875som, for the second 7 700 000 som and third 8 780 566. Profit for the first year is negative, however second years profit supposed to be 76 686 third 1 307 816 which is progressing preceding years.

We are targeting mainly for students and males who leave alone.

The next target segment is young families or families that don't have washing machine at home and busy people, who work a lot.

Keys to success of our laundry are price competitiveness, speed and quality, location and convenience.

Primary objectives of "Cleasy" is to have first year total sales in excess of 50,000$, producing net profits of over 30,000$ in two years and attain 25% of market share by the end of the first year.

Our company is the first of its kind in the market of Kyrgyzstan and because of the uniqueness of services that we provide we are going to succeed.

Content

1. Business Description

1.1 Introduction

1.2 Mission/ Vision/ Objectives

1.3 Keys to success

1.4 Company Ownership

1.5 Partners

1.6 Company location and facilities

2. Environmental analysis

2.1 Main competitors

2.2 Market analysis

2.3 Target groups

2.4 SWOT-analysis

3. Marketing strategy

3.1 Positioning

3.2 Service strategy

3.3 Pricing strategy

3.4 Communication channel

3.5 Action programs

4. Personnel plan

4.1 Management summary

4.2 Operational structure

5. Financial plan

References

Appendix

1. Business Description

1.1 Introduction

It is obvious that every person wants to be protected. Clean clothes are also one of the human bodies' safety measures. In order to keep clothes clean people should launder them frequently. Today, thanks to technical innovations, people may acquire laundry washers in order to wash their clothes easily. On the other hand, they are not affordable for everyone, it is the main problem for most students, young families, newcomers, those who rent an apartment, busy working people, single men and all Bishkek citizens who prefer clean (target customers), easy and affordable laundry, but do not have an opportunity to have clean and easy laundry. Unfortunately there are no cheap Laundromats offering both self and full laundry service opportunities yet.

We introduce you a new "CLEASY" laundry business, which is a self and full token-operated laundry (washing, drying, and optional ironing and folding) service dedicated to consistently providing high customer satisfaction by providing reliable machines and furnishing a clean, enjoyable area with a cozy cafeteria (with Wi-Fi) in it at a competitive price relationship.

1.2 Mission/ Vision/ Objectives

Mission:

We are business offering various solutions to all of your laundry needs with timely processing commodities, presenting unique self and full service opportunities and excellent quality.

Vision:

We tend to be the best laundry company in Kyrgyzstan being distinguished by high quality, self-service opportunity, new technology, warm attitude towards our clients, and reliability in service.

Objectives:

o Process all linen to the same high standard

o providing comfortable room with furniture for students so that they can study while doing laundry

o Cozy cafeteria for the washing cycle's ending waiting customers

o Qualified Wi-Fi connection provided in cafeteria

o Best quality self-service washing machine

o Properly trained and supervised cleaning staff

o To prevent the transmission of infectious diseases (insects) to customers and staff

o Ensure the security of staff from soil linen

o remove gross soil into sluice, using neutral detergents for most of the linen

o Have first year total sales in excess of 50,000$

o Producing net profits of over 30,000$ in two years

o Attain 25% of market share by the end of the first year

1.3 Keys to success

Location: the potential business is to be located in the center of the city, what makes our business visible and easily accessible to Bishkek population; customers can easily reach us by public or private transportation. In addition to being the sole Laundromat in this neighborhood and surrounded by residences, there is no potential for a competitor.

Convenience: offering customers services ranging from token-operated self to full-service washing, drying and optional ironing, and folding; and also extended business hours.

Environment: providing an environment conducive to giving clean, friendly, and professional service.

Reputation: long-term reputation resulting from friendly, professional service will encourage customers to return.

"CLEASY" will set apart from the competition - our commitment to providing professional, friendly, prompt, and, most importantly, convenient and price attractive services.

If a customer prefers self-service opportunity, all he has to do is to buy tokens from laundry manager and use them to run the machine in order to wash his clothes. As mentioned, our Laundry area also includes cozy cafeteria for washing cycle ending waiting customers, where they can buy coffee, tea, sodas, and other non-alcoholic drinks and some tasty light snacks as well. Moreover, what is most likely to make our cafeteria even more attractive is the availability of Wi-Fi, with help of which you can check your e-mails, hang on the social networks and find something interesting. In addition, while clothes will be washing students can do their home assignments on comfortable tables. Also, our cafeteria may give unique opportunity of new nice acquaintances.

In case a customer chooses full service opportunity, our cleaning staff of well-trained professional workers washes and dry his clothes, offering optional ironing and folding for a small additional pay.

Competitive Advantage

Cost-competitiveness - compared to all of our major competitors, our prices are much lower, providing the same service and even more. For comparison, in our laundry cleaning service of one kilogram of all sorts of clothes starts from 25 to 45 soms, while the prices in all other major Bishkek laundries varies from 45 (for linen only) to 280 soms per kilogram of garments.

Speed - both self and full cleaning services are provided by our laundry; consequently, it gives an ability to fasten our business and make the speed of our business twice bigger than that of our competitors.

Quality - all cleaning, drying, and folding processes will be carried out by our well-trained cleaning employees, only high-quality detergents will be used and sold (for self-service if needed) for washing the clothes. Also delivery will be on time and customers' clothes will be safe in the hands of our company, which appreciates quality in business a lot.

Innovations - as far as our deep research goes, there are no Laundromats providing both token-operated self and full laundry services in Bishkek (Kyrgyzstan); neither do Bishkek Laundromats provide cafeteria and Wi-Fi in laundry area. It makes our business the first in its innovative idea in Bishkek, so it is very much distinguishing and more attractive than other laundries.

Provided Services and Opportunities:

· Both self and high full laundry service

· High-quality token-operated washing machines

· Cozy cafeteria

· Comfortable furniture

· New acquaintances

Needs Assessment:

· Collection of all required documents and registration of venture

· Purchase or rent of premises for laundry

· Purchase of laundry equipment

· Construction of premise for laundry

· Buying washing materials

· Staffing and training

· Make an agreement with Megaline and "Sladosti Vostoka"

1.4 Company Ownership

Sole proprietorship

Franchise owner Nazgul Koilubaeva has recently launched "CLEASY" to make it the number one laundry franchise in Bishkek. So, "CLEASY" business entity is owned and run by the director and there is no legal distinction between the owner and the business. The director receives all profits (subject to taxation specific to the business) and has unlimited responsibility for all losses and debts. Every asset of the business is owned by the proprietor and all debts of the business are the proprietor's. This means that the director has no less liability than if they were acting as an individual instead of as a business. The registration procedures are quite simple and the business can start operations as soon as possible.

Legal Issues

"CLEASY" Company is a sole proprietorship; hence in order to register it legally we should go through the following steps:

1. We should make notarization of owner's documents such as registration statement of the form approved by the registering authority (see the form in Appendix), copy of founder's passport, which will cost 200 soms

2. Registered business in a "single window"

3. Production of stamps, which will cost 1200 soms

So, the total sum that we need to register "CLEASY" Company is 1400 soms, moreover going through all those steps will take 5 working days.

1.5 Partners

A reliable partnership is hard to find in the business world where competition is always fierce. It is fortunate for us to have found great businesses partners listed below, who are very professional, efficient, and true to its word. Hopefully, our business partnerships will result in numerous successful projects and have will bring more success to both of our companies.

Here is the partners list:

· "Megaline"

· "KICB" Bank

· "Mir Sladostei"

· "Universal-Bereket" shop

· "Vyaz'maBelmash", Russia

1.6 Company Locations and Facilities

Location: "CLEASY" Company will be opened in an 80 square meters office on the intersection of Chui Avenue and Logvinenko Street with parking and security, which is in the heart of the Bishkek. Careful environmental analysis showed that almost all laundry businesses of Bishkek are located out of the city. Hence, they are primarily located in the remote areas, so that it is hard and takes time to get there.

Moreover in this district "CLEASY" Company will be closer to main universities and lodgings, where our main target groups will live. Furthermore, others can easily find our address and reach us by public or private transportation. As one of our main target segments are students our location will be very convenient for them. Before going to universities, they can leave their clothes in Laundromat and after their lessons are finished or according to their time schedule they can easily pick up their things.

We will draw up a lease agreement for 3 years, the monthly lease payment of which will be equal to 69,225 soms. However, the lease can be prolonged at our own wish as it is stated in the agreement.

An office will be used for laundry process, sitting in the internet, talking and doing other different things. Our office will be equipped with tables, chairs, Wi-Fi router, and surely high-quality washing and ironing machines.

laundry competitor pricing financial

Facilities:

· We will use high quality coin operated machines and ironing machine that will be brought from Russia. These machines will be purchased from "Vyazma Belmash" company.

· We will have signed contract with "Berket universal" trade Center who will be providing us washing facilities.

Furniture for "Cleasy" Laundromat will be purchased from "Lina" furniture shop

2. Environmental analysis

Laundry is a simple fact of life. No matter what else occurs, clothes and linens must be washed, dried, and cleaned. The new company "CLEASY" is going to offer self and full laundry services in Bishkek, which are necessary for citizens to wash their clothes and linen. "CLEASY" will be the only company who provides self services, which means that the customers can buy special tokens for a low price in order to operate our token-operated washing machines to clean their clothes. We have made a survey, the sample and analysis of which are in Appendix, in order to know the service necessity and the frequency of our potential customers' using those services.

While "CLEASY" is the first company in Kyrgyzstan which offers self laundry services, there all other laundry companies offer full service only. These are "Laundry", "Aliya", "Nur Cleaning Service", "Salon Byta Sanjar", "Dootaliev" and others. "CLEASY" will also accurately analyze its competitors and customers in order to make any adjustments if needed in order to have strong company recognition.

2.1 Main competitors

The competitors of our company are cleaning companies, who provide the laundry services, without/along dry-cleaning process.

There are three main competitors in our sphere:

Salon Byta "Sanjar"	Telephone: +996 (312) 30-89-02 E-mail: lawyer_krsu@mail.ru Address: Bishkek, Volkov Street, 101 Prices: linen 35 soms/kg without rinsing, 40 som/kg with rinsing Clothes: 90 som/ kg Ironing ( only for linen): free Home delivery: No Self-service: No Work hours: 8.30- 18.30 Laundry time: one day
"Laundry"	Telephone: +996 (312) 51-01-99 Address: Bishkek, 5th micro-district, 63/1 TC 'Barchyn' Prices: 20-45soms/kg, depends from type of linen Clothes: depend from type: t-shirts: 170 soms/kg, sweater: 280 soms/kg Home delivery: No Self-service: No Work hours: 24hours Laundry time: two days
"Aliya"	Telephone: +996 (312) 54-56-05 Address: Bishkek, 9th micro-district, Baitik-Baatyr Street, 4 Prices: linen: 40 som/kg Ironing for linen: 20 soms/kg Clothes: 80 som/ kg without ironing, 100soms/ item with ironing Home delivery: No Self-service: No Work hours: 9.00- 19.00 Laundry time: one day

Conclusion

All laundry companies are situated far away from the center, which make them hardly accessible for the plenty of customers. One of them provides 24 hour service, while four of them do not. The prices, in comparison to our prices, are sufficiently higher. None of them provides the self service, which make their service speed much lower compared to our business speed.

2.2 Market analysis

"CLEASY" consists of consumers who want to keep clean their clothes and linens in convenient way for affordable prices. Those who have extra time can use our self services for cheap price, at the same time if they do not have enough time they can use our full services which mean that our specialists prepare your clean clothes and linens as soon as they will be back.

2.3 Target groups

o Students can use machines at our laundry, and while machines are working for them, they can study in special rooms

o Single men can use full or self- service, while enjoying hot coffee or tea and use Wi-Fi, and maybe have some new acquaintances

o Full services for people who are very busy and work a lot

o Families (especially young families) or newcomers that do not have machines at home. They can use washing machines and while machines are working, visitors can relax at one of our rooms, drink coffee and enjoy sweet deserts at our cafe.

2.4 SWOT-analysis

As any other company "CLEASY" has its own strengths on which it will basically rely, weaknesses which should be improved, opportunities that await this company in the future as well threats though.

Table below summarizes the "CLEASY" company's main strengths, weaknesses, opportunities, and threats.

Strengths o Convenient location o Unique opportunity of both self and full cleaning services o Availability of ironing machines o Token machines are easy to operate, so it gives a customer an opportunity of self regulation of the laundry process o Provision of high-quality cleaning products o Home delivery o Cafeteria o Free Wi-Fi o Small amount of laundry competitors	Weakness o Not 24 hour service o Inability to provide the sufficient amount of equipment on the first years of business development in a case of big customer's flow o Small amount of equipment
Opportunities o Increasing of equipment quantity in 2 years o Opening of franchises and developing network in 4 years o Increasing the customer base o Acquiring the overall experience and improvement of service on that base	Threats o New and old competitors o Political and economical instability o Usual washing machine's significant price reduction o Sole proprietorship's insecurity aspect

3. Marketing strategy

"CLEASY" Company's marketing strategy is based on the providing of both self and full laundry services for affordable prices. Therefore, our primary consumer target is low to upper-income people who need easy and convenient way to keep their clothes and linens clean and fresh.

Our secondary consumer targets are universities, hospitals and may be kindergartens, where all of them need cleanness of clothes and linens.

Our primary business targets are small restaurants and hairdressing salons where a big number of clean towels are required.

3.1 Positioning

"CLEASY" positions itself as the most multipurpose and convenient laundry. Our marketing will focus on the promotion of both self and full services.

3.2 Service strategy

The "CLEASY" full and self laundry services will be conducted by new technologically advanced token-operated washing and ironing machines that are transported from "Vyaz'maBelmash" Russia Company. Also our customers will be provided with a good quality powder and "Calgon" which are necessary in order for clothes and linens to be clean and fresh. Moreover, our services will be actively advertised during marketing campaign.

3.3 Pricing strategy

"CLEASY" Company will introduce its services as follows:

· Self service - 25 soms per kg

· Full service - 40 soms per kg

· Delivery: within the city - 100 soms

outside the city - 150 soms

The strategy of "CLEASY" Company is reflected by high quality and attractive prices for consumers.

3.4 Communication channel

"CLEASY" will use direct marketing in distribution of its services. Thus we will communicate with customers directly. Our messages will highlight a concentration on our customers, information, and reliability.

We will use several marketing methods and tools as follows:

· Print and other advertisements

Newspapers "Vecherniy Bishkek" and "Super Info" in Russian and Kyrgyz languages will be providing information on their pages about services that "CLEASY" offers. Moreover, "NTRK" TV channel and radio "Europe plus" will contain information about "CLAESY" laundry in their lists of advertisement. We also will communicate with our customers through our web-site, where they can find information about services.

· Email signups

We will offer customers special place so that they can sign up for e-mail reminders of special events.

· Flyers

Flyers with information about Laundromat will be placed in stores and bus stops so that we will reach broad segment of population. Additionally, posters will be posted in almost all universities and dormitories.

3.5 Action programs

"CLEASY" Company will be opened in January 2012. Specific marketing tasks are distributed for 12 months of initial year. Approximate number of advertisement expenses is shown in Appendix.

1. January, 2012. After opening "CLEASY" Company we will promote it through TV. We are going to sign an agreement with "NTRK", as this is first national TV channel.

2. February, 2012. At this period we are going to start print campaigns. The newspapers that will promote us are "Vechernii Bishkek" and "Super Info". Moreover, we will work out on our official website.

3. March, 2012. We will introduce our official website, where our clients can easily get information about us.

4. April, 2012. "CLEASY" will also be promoted by radio such as "Europe Plus" in order to attract youth and drivers, who listen to this station.

5. May, 2012. We will provide some customer motivation programs which offers several incentives for them. For example, discount of 5% who will wash more than 10 kg and 10% for more than 20 kg.

6. June, 2012. We will conduct a survey in order to find out the customers' attitude towards "CLEASY" Company. After we will analyze the survey results to make some adjustments if needed.

7. July, 2012. Official pages of "CLEASY" Company will be opened on facebook.com, mail.ru, odnoklassniki.ru, and vkontakte.ru.

8. August, 2012. In addition, promotional flyers of "CLEASY" will be introduced and distributed by promoters.

9. September, 2012. We will repeat customer motivational programs.

10. October, 2012. We will distribute "CLEASY" posters in almost all Bishkek universities and dormitories, where students (one of our target groups) spend their time.

11. November, 2012. "CLEASY" customer satisfaction survey will be conducted by marketing department of "CLEASY" Company.

12. December, 2012. Analysis of survey. Corrections if needed.

4. Personnel plan

4.1 Management summary

"CLEASY" provides beneficial conditions for its labor pool, our employees will be paid a monthly wage, plus commission. Bonuses will be provided with each year of service following an annual review to encourage employee retention. Vacations, payroll will be provided as well.

Depending on the demand for the service, we might add more personnel. With the added duties and responsibilities, it's reasonable and possible to increase salaries. As for machine maintenance, this will be outsourced at Digital Service Center. This is an on-call independent repair service. They have been known within the community, as one of the reliable and prompt repair services. It's been estimated to cost approximately $150 per month for maintenance (the exact salaries are shown in Appendix). Employment information will be advertised in local newspapers, local forums and job related websites.

4.2 Operational structure

Figure 1 Operational structure of "CLEASY" Company

Director

The business is managed by the owner, who has extensive leadership and management skills as well as an innovative and creative character. Our director is an ambitious, hardworking, philosophical leader and businessman. He has extensive business experience and knowledge in various fields including laundry, retail sales, service and the Internet industry. Richard Green is a mature, experienced, and creative person, who is able to provide leadership to best meet the needs of the entire community, and growing the participation in, and effectiveness of the community. Mr. Green has bachelor degree in Business Administration in European International School of Business and gained his master degree in Economics in London School of Economics. Richard Green has a unique ability to manage the company, possesses excellent conceptual and communicational skills and is experienced in business

Duties:

- internal and external revision of overall situation

- giving feedback to staff

- company business meetings and agreements

Accountant

The overall duties of an accountant of our company are preparing, and analyze accounting records, financial statements and reports to assess accuracy, completeness, and conformance to reporting and procedural standards. So the owner of the business will be director and accountant, working full time.

Duties

o budget planning

o setting budget policies

o setting salaries

o fund-raising

o giving financial reports to the director

Marketing Manager

The marketing manager of "CLEASY" Company is responsible for advertising and promoting the company, being aware of customers' needs and desires, and innovations.

Duties:

o conducting customer satisfaction surveys

o advertisement

o promotion

o innovation (launching a new line, e.g. "CLEASY" powder)

o customer motivation programs

Supervisor/Laundry Expert/Cashier

Unlike most Laundromat businesses, "Cleasy" will have an on-site staff person (Maintenance/Cashier) dedicated not only to store and machine maintenance but who also acts as a cashier to the retail business within the Laundromat. As part of the management philosophy, this Maintenance/Cashier employee will be carefully evaluated for friendliness, professionalism, efficiency, and honesty.

Duties:

- Supervises cleaning staff and directs drivers where needed

- Cashier

- Machines maintenance

- In charge of operation and quality of garment cleaning

- Reports to the director overall situation information

Cleaning Staff and Drivers

"Cleasy" will employ a cleaning service providing staff of 3 part-time employees. Also Two part-time drivers for picking up and delivering clothes work from 5:30 pm - 9:30 pm three times a week.

Cleaning Staff Duties and Requirements:

· Understand and apply dry cleaning and washing processes

· Meet set standards by following instructions

· Work in hot, humid surroundings

· Perform the same work continuously

· Overtime may be required during peak seasons such as spring and autumn

Handling of Money

Money from machines will be collected twice a week by the director. It will be counted by a counting machine and deposited directly into the bank account. The collection time will vary to maximize security of revenue.

Conclusion In our understanding the company has to have the proper expertise in key areas to succeed. Therefore, the proper personnel have to be recruited, integrated into the development process, and managed so that everyone forms a team focused on the achievement of the development goals.

5. Financial Plan

Start-up Summary

In order to start up the "CLEASY" business we need 4, 479, 962 soms. Details are in the table below:

Start-up expenses	Quantity	Price (in som)	Total
Legal	1	1,400	1,400
Machine	5	301,837	1,509,185
Ironing machines	1	306,470	306,470
Furniture	1	80,000	80,000
Office (montly)	1	69,225	69,225
Delivery	1	173,650	173,650
Powder (400) 10 kg	10748	44	472,916
Calgon (550) 13 kg	8268	226	1,868,516
Total start-up business			4,481,362

Table 1 Start-up expenses of "CLEASY" Company

Sales forecast	1	2	3	4	5	6	7	8	9	10	11	12
Kg	970	6840	4651	7,350	7810	9400	9,920	10030	11220	11,290	11900	16100
Service prices
Self-service per kg (in som)	25	25	25	25	25	25	25	25	25	25	25	25
Full service per kg (in som)	40	40	40	40	40	40	40	40	40	40	40	40
Delivery	700	1800	1,950	2050	2,650	3100	3,250	3500	3,700	3950	4,150	4500
Sales in som	33,500	227,400	150,475	246,550	265,850	322,100	340,800	344,550	385,450	388,050	406,650	558,500
Variable cost per kg	17	23	17.5	18	18.5	18.5	19	19.5	19.5	20	22	24

We have forecasted sales from providing services for each month of initial year and variable costs of 1 kg of clothes or linen. The results are in Table 2. Moreover, there is a diagram in Appendix.

Table 2 "Cleasy"s sales forecasts

Income Statement	2012	2013	2014
Services provided	3759875	7700000	8780566
Direct Costs of Sales	2182743	2205783	2216941
Gross Margin	1577132	5494217	6563625
Operating expenses
Advertisement expenses	3651078	3590000	3290856
Rent	830700	830700	830700
Garbage	240	240	240
Utility	14400	14970	15000
Wages	192000	193100	193700
Salaries	780000	780000	780000
Total operating expenses	5468418	5409010	5110496
Earnings before interest and tax	-3891286	85207	1453129
Interest expenses	7569	3138	93
tax	0%	10%	10%
Net profit	-3891286	76686	1307816

According to those forecasts, we have made an Income statement. Table 3 shows approximate income per year during next three years. Moreover, in Appendix there is a table of income statement per month during initial year.

Table 3 "CLEASY" Company's net profit for the first three years (see diagram of net profit in Appendix)

Month	Principal Loan in USD	Monthly Principal Payments	Monthly Interest Payments	Principal Remainder
1	60000	2307.692308	800	57692.30769
2	57692.30769	2307.692308	769.2307692	55384.61538
3	55384.61538	2307.692308	738.4615385	53076.92308
4	53076.92308	2307.692308	707.6923077	50769.23077
5	50769.23077	2307.692308	676.9230769	48461.53846
6	48461.53846	2307.692308	646.1538462	46153.84615
7	46153.84615	2307.692308	615.3846154	43846.15385
8	43846.15385	2307.692308	584.6153846	41538.46154
9	41538.46154	2307.692308	553.8461538	39230.76923
10	39230.76923	2307.692308	523.0769231	36923.07692
11	36923.07692	2307.692308	492.3076923	34615.38462
12	34615.38462	2307.692308	461.5384615	32307.69231
Total for 1st year		27692.30769	7569.230769
13	32307.69231	2307.692308	430.7692308	30000
14	30000	2307.692308	400	27692.30769
15	27692.30769	2307.692308	369.2307692	25384.61538
16	25384.61538	2307.692308	338.4615385	23076.92308
17	23076.92308	2307.692308	307.6923077	20769.23077
18	20769.23077	2307.692308	276.9230769	18461.53846
19	18461.53846	2307.692308	246.1538462	16153.84615
20	16153.84615	2307.692308	215.3846154	13846.15385
21	13846.15385	2307.692308	184.6153846	11538.46154
22	11538.46154	2307.692308	153.8461538	9230.769231
23	9230.769231	2307.692308	123.0769231	6923.076923
24	6923.076923	2307.692308	92.30769231	4615.384615
Total for 2nd year		27692.30769	3138.461538
25	4615.384615	2307.692308	61.53846154	2307.692308
26	2307.692308	2307.692308	30.76923077	0

The founder of "CLEASY" Company generated 1,685,382 soms which is $36,167. The rest $60,000 we took credit from Kyrgyz Investment and Credit Bank for 2.17 years at 16% interest. Table 4 is summary of our bank loan.

Break-even calculations show that the "CLEASY" company will become profitable after exceeding the following number of clothes or linen kilograms that should be washed:

· Full service = 1,815,655 soms / (40 soms - 19.71 soms) = 89477.86 (kg)

· Self service = 1,815,655 soms / (25 soms - 19.71 soms) = 343115.9 (kg)

These calculations were done by using this formula: estimated fixed cost/ (average price per kg - average variable cost per kg). Moreover, there is a diagram of break-even point in Appendix.

Payback period

Estimated average net profit of "CLEASY" Company is 1,384,502 soms, and the start-up capital is 4,481,362 soms. Hence, the payback period for this business is 4,481,362 soms / 1,384,502 soms = 3.23, which means that recovering initial investment will take approximately 3 years and 3 months.

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5. http://yellowpages.akipress.org/

6. http://www.bplans.com/laundromat_business_plan/executive_summary_fc.php

7. http://www.coinoperatedlaundrybusiness.com/laundromat-business-plan/

8. http://www.oppapers.com/subjects/laundry-business-plan-page1.html

Appendix

Response Summary		Total Started Survey: 98 Total Completed Survey: 98 (100%)
1. Do you have a washing machine?
	answered question	98
	skipped question	0
	Response Percent	Response Count
Yes		37.76%	37
No		62.24%	61
2. "Cleasy" is a laundry that provides self and full service opportunities. Do you need those opportunities?
	answered question	98
	skipped question	0
	Response Percent	Response Count
Yes		92.86%	91
No		7.14%	7
3. How often will you go to the laundry?
	answered question	98
	skipped question	0
	Response Percent	Response Count
Once a week		39.79%	39
Twice a week		10.2%	10
Once in two weeks		14.28%	14
2-4 in two weeks		8.19%	8
Once in a month		16.32%	16
2-5 in a month		11.22%	11



Figure 2 Potential customers of "CLEASY" Company Figure 3 "CLEASY" sales forecasts

Salary expenses
	Salary per month (in som)
Top manager	18,000
Superviser	16,000
Financial manager (accountant)	16,000
Marketing manager	15,000
Total	65000

Salary expenses for a month

Marketing expenses budget (in som)	1	2	3	4	5	6	7	8	9	10	11	12
TV advertisement	50,000	53,000	55,000	55,000	60,000	60,000	50,000	50,000	50,000	50,000	50,000	50,000
Radio advertisement	35,000	35,000	35,000	35,000	35,000	35,000	28,000	28,000	28,000	28,000	28,000	28,000
Web-site and online advertisement	40,000	40,000	40,000	40,000	40,000	40,000	40,000	40,000	40,000	40,000	40,000	40,000
Print and poster advertisement	190,000	190,000	190,000	190,000	190,000	190,000	170,000	170,000	170,000	170,000	170,000	170,000
Total advertisement expenses	315001	318002	320003	320004	325005	325006	288007	288008	288009	288010	288011	288012

Figure 4 "CLEASY" advertisement ways and expenses

Advertisement expenses for 12 months of initial year

Sales forecast	1	2	3	4	5	6	7	8	9	10	11	12
Kg	970	6840	4651	7,350	7810	9400	9,920	10030	11220	11,290	11900	16100
Service prices
Self-service per kg (in som)	25	25	25	25	25	25	25	25	25	25	25	25
Full service per kg (in som)	40	40	40	40	40	40	40	40	40	40	40	40
Delivery	700	1800	1,950	2050	2,650	3100	3,250	3500	3,700	3950	4,150	4500
Sales in som	33,500	227,400	150,475	246,550	265,850	322,100	340,800	344,550	385,450	388,050	406,650	558,500
Variable cost per kg	17	23	17.5	18	18.5	18.5	19	19.5	19.5	20	22	24

Figure 5 "CLEASY" net profits for the first 3 years

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