Improving modern business management, services
The practice of management as a means of influencing individual workers and labor groups in general, which are necessary to achieve the goals of the company (organization). New approaches and mechanisms used in the management of the service sector.
| Рубрика | Менеджмент и трудовые отношения |
| Вид | статья |
| Язык | английский |
| Дата добавления | 16.08.2017 |
| Размер файла | 12,2 K |
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Improving modern business management, services
At present, companies face with a number of new tasks which cannot be solved without using older methods and approaches to the management efficiency of the service businesses. With the development of market relations the economic activities of the company, aimed to build competitive advantage and ensure their sustainability through their positions, largely depend on a well - timed and effective management.
Management practices are the ways to affect the individual workers and labor groups in general that are necessary to achieve the objectives of the company (enterprise, organization) [1].
According to motivational characteristics in the structure of management there are three groups: economic; organizational and administrative, social and psychological.
The staff, its motivation and professionalism significantly influences on the efficiency of service businesses.
The principle of material interest of each employee and commission for performed activities should be the basis of wages at the service businesses.
Only this way enables the staff to feel their involvement in the process of meeting the needs of visitors.
In the context of the marketing aspects of these companies the product refers to a service that will satisfy the need for physical activity [2]. For example, sports complexes offer their services both under various trademarks and without them, and provides a range of health services, based on physical activity.
Since the services are sold up to their real consumption, the company needs to demonstrate the quality of their services and professionalism through material evidence (location, equipment, cleanliness and room design) as well as professionalism, courtesy and attentive staff.
The competitiveness of such institutions is based on the work of all departments and units, organizational structure, pricing policy that meets the capabilities of the target group of consumers, diversity and marketing efforts focus.
The percentage of sold subscriptions (membership cards) can serve as an indicator of service quality. In this situation, such institutions may face stiff price competition that could be useful to consumers.
Price competition alternative is an offer, service and the image of a sports complex differentiation [3].
Offer differentiation means developing new services that can place an emphasis on them among competitors' offers. The main problem in the offer differentiation is that innovation is easily copied by competitors. However, sports complexes, which regularly develop and implement innovations, may count on temporary competitive advantage.
One of the most effective ways of the company services differentiating - is a constant supply of higher quality services compared to the competitors.
Preserving and improving the quality of services of any enterprises involves passing three stages in the implementation of activities.
First - recruitment and training. Instructors and administrative staff have to undergo a multi-educational preparatory period before starting their practice directly with visitors of the club.
Much money is used to pay for travel and participation in various conventions held by internationally recognized instructors and managers of sports clubs both in Ukraineand in other countries.
To increase the competitive level of professional staff it is necessary to take part in all the conventions of the international system IFPA (International Fitness Professional Association), which gathers representatives of all areas of fitness clubs.
The second stage is to identify general trends and trends in strategic marketing planning services and the development of tactics of the market. It is needed to take into account many factors that affect the work of the company, the state of the business environment, competition and macroeconomic market situation.
Third, the final stage is the customer service satisfaction level control by means of analysis of complaints and suggestions, customers' opinion study, service quality and rivals' service quality comparison.
The attitude of consumers to the company largely depends on the mood of the staff. Managers who are responsible for the work of staff should pay particular attention to developing a system of support and reward of employees for high quality service.
The main components of expenditures are staff salaries, premises rent, cost of capital and marketing costs.
Thus, the effective functioning of the service industries in modern conditions provided by properly constructed system of administration and accounting of economic and administrative peculiarities of business activity in the service sector, which includes the following key points:
1. Market analysis, marketing strategy development;
2. Organizational structure and interaction of structural subdivisions;
3. Re-engineering activities;
4. Innovation and quality services;
5. Diversification and differentiation.
The list of references
management service business
1. Rat A. Defining the essence of the concept of «the efficiency of the enterprise» / A. Rat // Economic Space: Coll. Science. labors - 2008. - №15. - P. 275-285.
2. Keranchuk T.L. The concept of value-oriented business management and its possible adaptation in Ukraine / T.L. Keranchuk // Finance of Ukraine. - 2011. - №7. - P. 104-114.
3. Oleksjuk A.I. The economy performance of the company: monograph / A.I. Oleksjuk. - K.: KNEU, 2008. - 362 p.
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