HR brand success factors in global environments
Analysis of basic dimensions of employer brand success and following implications. Human capital - a economics indicator, which determines the progress of the company and society. Characteristics of a comparison between an ideal and real employer.
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Äàòà äîáàâëåíèÿ | 18.07.2020 |
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Strong Management
According to the information on the popular employer search website “Comparably”, the company's management assessment is 73/100. It is based on a survey of employees about their attitude towards the executive team and the general director. Moreover, the Glassdoor survey states that “Senior Management” is equal 4.0 out of 5.
Career Opportunities
SAP considers human resources to be its most important asset. About $100 million is invested in staff and career development annually. Many programs also exist to build a career. First, the company has an internal recruiting platform. Secondly, it is always possible to undergo online or mutual training. Thirdly, there is a career success center, where you can build a career according to the personality of the employee. According to Glassdoor survey, “Career Opportunities” is valued as 4.2 out of 5.
Customer Focus
One of the company's values is quality of customer service. The company puts service first, and will pay a lot of attention to it. SAP has its own customer relationship management (CRM), which has since become one of the company's products. The company helps the customer throughout the entire sales cycle, from service request to service management.
External Factors
Innovativeness
SAP created its first software for financial systems in 1972. Since then, the product has been significantly modified. The company's innovative activity was also aimed at creating SAP laboratories, SAP Next-Gen, SAP Co-Innovation Lab and its own program for supporting startups.
Diversity & Inclusion
In SAP people of more than 150 nationalities are working. In the company pays great attention to gender diversity. 34% women work in SAP globally and 25% work on leader positions. There are more than 80 different employee groups.
Reputation & Popularity
According to the data on the portal of employers' search “Comparably”, the reputation among employees is 74, and among clients - 78 out of 100. Feedback also shows that 54% of employees are ready to recommend the company, while 89% are proud of their work in SAP.
4. Oracle
General information
Oracle is an American corporation, the largest manufacturer of software for organizations, a large supplier of server equipment. The corporation has offices in more than 145 countries. The headquarters of the corporation is located in the United States, in California, near San Francisco. According to Forbes Best Employers list it's on the 27th place. Total number of employees working in the company is equal 2,497 with revenue 39.6 billion dollars.
Internal Factors
Culture &Values
The main goal is defined as “To deal fairly and equitably with each employee". The company pays great attention to corporate citizenship. There are ten core values: integrity, customer, mutual respect, quality, teamwork, fairness, communication, compliance, innovation, and ethics. According to Glassdoor survey, “Culture & Values” is valued as 3.3 out of 5.
Motivation System
Oracle offers different employee benefits for comfortable work in the company. First of all, it is medical care with a wide range of clinic choice. Secondly, there is a possibility to take a time-off, as vacation or holiday. Thirdly, the company helps you plan retirement, make life and disability insurance. Finally, Oracle fully supports your career goals and is ready to support the employees in paying for their training. All the employees in the company participate in training. In 2018, due to improved adaptation practices, the motivation and emotional satisfaction of employees increased from 35% to 80%. In 2019, the number of employees who finished corporate training is 99,8 %.According to Glassdoor survey, “Compensation and benefits” is valued as 3.3 out of 5.
Strong Management
According to the information on the popular employer search website “Comparably”, the company's management assessment is 58/100. It is based on a survey of employees about their attitude towards the executive team and the general director. Moreover, the Glassdoor survey states that “Senior Management” is equal 3.0 out of 5.
Career Opportunities
Oracle has five departments to work: sales, engineering and development, consulting, corporate functions and support. There are exists three programs for graduates. Young talents can receive an internship in the company to get necessary knowledge and skills. The candidates need to pass special skills assessment. According to Glassdoor survey, Career Opportunities is equal 3.3 out of 5.
Customer Focus
Oracle is constantly analyzing customer feedback to improve service. The company has a feedback program and customer forums. The company has a large customer base, which helps the company to improve due to increased demand for services or the need for a more technologically advanced product.
External Factors
Innovativeness
The company has its own innovation strategy. It includes the steps necessary to improve the product due to changing market conditions (globalization and technology). The company does not create new products, it only improves the existing ones.
Diversity & Inclusion
Oracle pays a lot of attention to diversity and inclusion. The company values each employee and respects their individuality. “Oracle” notes that diversity and inclusion help all employees benefit from their personal strengths. In the company there are resource groups for the employees. Among them: Oracle Latino Association, Oracle Pride Employee Network, Oracle Professional Asian Leadership, and Oracle Women's Leadership (percentage of female employees is equal 30). These projects help to involve more people into the company, increase opportunities for professional development of different groups of people.
Reputation & Popularity
According to the data on the portal of employers' search “Comparably”, the reputation among employees is 60, and among clients - 61 out of 100. Feedback also shows that 21% of employees are ready to recommend the company, while 55% are proud of their work in Oracle.
5. Intuit
General information
Inuit is an American company that makes business and financial software for small businesses and individuals. It has a headquarter in California. According to Forbes Best Employers list it's on the 33rd place. Total number of employees working in the company is equal 8,900 with revenue 6.4 billion dollars.
Internal Factors
Culture &Values
Intuit defines Corporate Responsibility as its mission and pays a lot attention to it. There are 6 core values that help implement the mission: “Be bold” (innovation and modernity), “Be passionate” (generate ideas), “Be decisive” (take the initiative), “Learn fast” (customize for every customer), “Win together” (teamwork for a common result), “Deliver Awesome” (customer orientation and high quality product). According to Glassdoor survey, “Culture & Values” is valued as 4.5 out of 5.
Motivation System
Intuit benefit system includes 6 blocks: Health Care, Emotional well-being, Family support, Physical well-being, Financial well-being and Time away. Health Care combines a huge number of options from medical and dental insurance to expat medical help. According to Emotional well-being program, employees can receive a certain amount of money provided for expenses under this program. Family support includes different benefits for your relatives. Physical well-being program provides different options as tobacco cessation, weight loss program and etc. Financial well-being program help to save and manage your finance. Time away benefits define rules for holidays and other kinds of leaves. According to Glassdoor survey, “Compensation and Benefits” is valued as 4.5 out of 5.
Strong Management
According to the information on the popular employer search website “Comparably”, the company's management assessment is 84/100. It is based on a survey of employees about their attitude towards the executive team and the general director. Moreover, the Glassdoor survey states that “Senior Management” is equal 4.0 out of 5.
Career Opportunities
Intuit has 21 departments to work for. There are software engineering, data, design & user experience, product management, administration, finance & operations, human resources, legal, marketing and etc. The company offers job opportunities in United States, Australia, Brazil, Canada, France, India, Israel, Mexico, and United Kingdom. Intuit also has a special program for graduates and provides internships for them. According to Glassdoor survey, “Career Opportunities” is valued as 4.1 out of 5.
Customer Focus
Intuit defines customer orientation and high quality product as one of the core values. There is a separate blog on the company's website, where they publish information for and about clients.
External Factors
Innovativeness
Every employee in the company is free to express his or her ideas. In this way, the company builds its innovation strategy by researching customer needs and offering individual innovative solutions. Innovation in the company mainly concerns existing products or finding modern solutions for them.
Diversity & Inclusion
Intuit supports diversity in corporate culture. The number of women represents 41% of the total workforce, and Asians are 43%.Intuit conducts a salary audit twice a year so that there is no significant difference in earnings. For example, every woman in the USA receives 99.4 cents per dollar earned by a man.
Reputation & Popularity
According to the data on the portal of employers' search “Comparably”, the reputation among employees is 79, and among clients - 85 out of 100. Feedback also shows that 65% of employees are ready to recommend the company, while 94% are proud of their work in Intuit.
6. Adobe
General information
Adobe is a multinational American company with a headquarter in California. The company create multimedia software. According to Forbes Best Employers list it's on the 58th place. Total number of employees working in the company is equal 21,357 with revenue 9.5 billion dollars.
Internal Factors
Culture &Values
Adobe highlights genuineness, exclusivity, innovativeness, involvedness as a core values for the company. According to Glassdoor survey, “Culture & Values” is valued as 4.1 out of 5.
Motivation System
Adobe benefits system includes four programs: Health & Wellbeing, Retirement & Financial, Time off, Employee discounts &Percs. Each of the programs includes various numbers of options. Health & Wellbeing combines all the medical support and related payments. Retirement & Financial help plan the financial situation and support it when problems arise. Time off assume payments and the number of days of holidays and other leaves. Employee discounts &Percs consist of a huge number of options from special discounts for employees and education benefits to relocation recourses and different insurances. According to Glassdoor survey, “Compensation and Benefits” is valued as 4.1 out of 5.
Strong Management
According to the information on the popular employer search website “Comparably”, the company's management assessment is 76/100. It is based on a survey of employees about their attitude towards the executive team and the general director. Moreover, the Glassdoor survey states that “Senior Management” is equal 3.6 out of 5.
Career Opportunities
For graduates company offers two options - internships and full-time positions. The first option gives young talents an opportunity to implement real business projects in different locations. The second option gives a start of career, helps get new and necessary knowledge and skills. All professionals can also join the team passed the skills assessment. According to Glassdoor survey, “Career opportunities” is valued as 3.7 out of 5.
Customer Focus
The company has customer-orientation strategy. It constantly introduces new products upon customer request. Adobe pays great attention to collecting feedback, thus improving service and the product itself.
External Factors
Innovativeness
Adobe defines innovativeness as a core value. The company always tries to find new business solutions, connect new ideas with modern technologies. Unfortunately, company only enhances old products and rarely produces anything new. The main emphasis is on improving existing products and making them relevant to modern technology.
Diversity & Inclusion
In the company exist special strategy of diversity and inclusion, which calls “Adobe for All”. There are seven networks: AccessAdobe, AdobeProud (LGBTQ+), AdobeWomen, Asian Network, Black Network, Hispanic and Latino Network, Veterans Network. Moreover, the company has some employee communities by hobbies, such as cricket, photography, dancing and etc. The amount of women is equaled 32% of the whole company's workforce. According to equality, women receive the same salary as men (one dollar received by a woman equals one dollar received by a man).
Reputation & Popularity
According to the data on the portal of employers' search “Comparably”, the reputation among employees is 76, and among clients - 80 out of 100. Feedback also shows that 66% of employees are ready to recommend the company, while 88% are proud of their work in Adobe.
7. Salesforce.com
General information
Salesforce.com is an American company that creates cloud software. The headquarter is in California. According to Forbes Best Employers list it's on the 82nd place. Total number of employees working in the company is equal 35,000 with revenue 10.5 billion dollars.
Internal Factors
Culture &Values
Salesforce culture depends on 4 core values: trust, customer success, innovation and equality. All the communication inside and outside the company is built on trusted relationship. Such characteristics as integrity, transparency, alignment and accountability help it. According to Glassdoor survey, “Culture & Values” is valued as 4.5 out of 5.
Motivation System
Salesforce provides three benefit programs: Health, Financial, Work-Life. Health program includes different medical services and healthy lifestyle services. Financial program presents different options how to protect the income. Work-life program gives some discounts and flexibility to take various types of leaves. According to Glassdoor survey, “Compensation and Benefits” is valued as 4.5 out of 5.
Strong Management
According to the information on the popular employer search website “Comparably”, the company's management assessment is 81/100. It is based on a survey of employees about their attitude towards the executive team and the general director. Moreover, the Glassdoor survey states that “Senior Management” is equal 4.1 out of 5.
Career Opportunities
Salesforce supports all the initiatives of their employees. According to career development, the company has some tools that help with it. For example, there are the Pathway Assessment and the Cultivating Your Career Workbook. According to Glassdoor survey, “Career Opportunities” is valued as 4.3 out of 5.
Customer Focus
As one of the ore values, “Customer success” defines a strong relationship between company and its customers. The company is constantly developing, creating new products and services to increase customer interest.
External Factors
Innovativeness
Salesforce defines innovation as one of the core values. The company implements innovations not only in its products for customers, but also in internal processes.
Diversity & Inclusion
The company and its management pay great attention to the culture of diversity. Every year, it devotes considerable money to getting closer to the leading positions. The company now has various communities, such as black, multiracial, LGBTQ+, Latinxand Hispanic, American Indian and Native Alaskan, Hawaiian and Pacific Islander. The percentage of women employed is equal to 31.6%.
Reputation & Popularity
According to the data on the portal of employers' search “Comparably”, the reputation among employees is 80, and among clients - 89 out of 100. Feedback also shows that 69% of employees are ready to recommend the company, while 80% are proud of their work in Salesforce.
8. Workday
General information
Workday is an American company with a headquarter in California. The company specialized on financial and human resources management software. According to Forbes Best Employers list it's on the 113th place. Total number of employees working in the company is equal 10,500 with revenue 2.8 billion dollars.
Internal Factors
Culture &Values
The company's values create all the corporate culture and guide its activities. There are 6 core values - employees, customer service, innovation, integrity, fun, profitability. Due to competent and imitativenessemployees, the company is developing and making progress. Customer satisfaction comes first in any decision making. Innovation exists in all aspects of business, not only in terms of technical development, but also in terms of business ideas. Integrity is responsible for open and honest communication within the company. Fun makes the work more enjoyable, the company allocates part of its budget for holidays and corporate events. Profitability is a long-term economic success. According to Glassdoor survey, “Culture & Values” is valued as 4.2 out of 5.
Motivation System
Workday has a lot of benefits for their employees. Retirement plan help plan the savings and invest in the future. All the employees own company's stocks, which can be purchased with a discount. From the salary can be deducted transport charges. Health care includes medical, dental and vision insurances. The company also help to cover child care expenses. According to Glassdoor survey, “Compensation and Benefits” is valued as 4.1 out of 5.
Strong Management
According to the information on the popular employer search website “Comparably”, the company's management assessment is 79/100. It is based on a survey of employees about their attitude towards the executive team and the general director. Moreover, the Glassdoor survey states that “Senior Management” is equal 3.7 out of 5.
Career Opportunities
Workday employees develop their skills on all the professional stages. The company provides mentorship for all newcomers. Personal career plan is compiled every year and varies according to the achievements. Moreover, Workday continually trains and develops its employees within the company.According to Glassdoor survey, “Career Opportunities” is valued as 3.7 out of 5.
Customer Focus
The company builds the service depending on the interests of its clients. The company implements innovative business ideas, improves product quality and service depending on the customer's needs. One of the main values is consumer service, which means the company is customer-oriented.
External Factors
Innovativeness
Innovation is one of the company's key values. It aims not only to improve its product, but also to innovate in all business processes, both inside and outside the company.
Diversity & Inclusion
Workday has different communities to engage all the people to its diversity culture. There are Asian, Kampi, Latinx, Pride, The talented tenth, Veterans, Women, People with disabilities communities.For example, 38% of the whole workforce is women. The company extends the diversity strategy to clients as well.
Reputation & Popularity
According to the data on the portal of employers' search “Comparably”, the reputation among employees is 77, and among clients - 90 out of 100. Feedback also shows that 56% of employees are ready to recommend the company, while 85% are proud of their work in Workday.
9. VMware
General information
VMware is an American company with a headquarter in California. The company creates cloud and visualization software. According to Forbes Best Employers list it's on the 120th place. Total number of employees working in the company is equal 24,200 with revenue 9 billion dollars.
Internal Factors
Culture &Values
The culture of VMware is built on five values called EPIC (execution, passion, integrity, customers, and community). The core value is execution. The company highly appreciates teamwork, efficiency and service quality. Passion shows the desire to work better, curiosity and initiative of employees. Integrity reflects trust between all people involved in the company's activities - employees, customers, shareholders, partners, etc.Customers help the company be innovative. Thanks to their requests, the company is constantly improving the product. Community reflects the interaction and relationships within a team. VMware is actively developing a mentoring system that helps to increase professionalism. According to Glassdoor survey, “Culture & Values” is valued as 4.1 out of 5.
Motivation System
VMware has four main benefit programs. The company provides different kinds of leaves according to program “Annual Leave”. As the company pays a lot attention to mentoring, there is Employee Assistance program. Moreover, there is medical plan coverage with a lot insurances included. As for special programs, VMware has its own psychological support which helps in difficult life situations (divorce, loss of loved one, marriage, birth and etc.). According to Glassdoor survey, “Compensation and Benefits” is valued as 4.3 out of 5.
Strong Management
According to the information on the popular employer search website “Comparably”, the company's management assessment is 74/100. It is based on a survey of employees about their attitude towards the executive team and the general director. Moreover, the Glassdoor survey states that “Senior Management” is equal 3.5 out of 5.
Career Opportunities
VMware provides internships and scholarships for recent graduates. From the first days of work students deepen into the company culture. The company's focus is not on performance, but development. Studying on online or offline training courses, increasing your professionalism you can develop your career in this company. According to Glassdoor survey, “Career opportunities” is valued as 3.9 out of 5.
Customer Focus
In the company exists special Customer Advocacy team, which helps maintain good level of quality.The team develops a customer focus strategy and helps employee on each level of positions (from leaders to simple employees). VMware every year organize Customer Experience Day. Also it has Closed Loop program when unsatisfied clients can share their negative feedback, and the company improves the service according to it.
External Factors
Innovativeness
The company has three main strategies for developing innovation. First, the company makes changes to existing products. Secondly, it expands its product portfolio through acquisitions, partnership agreements and investments. Third, VMwarehas its innovation laboratory for research and product portfolio expansion.
Diversity & Inclusion
VMware highlights diversity and inclusion as one of the main employee-driven factors. There are Asian, Black, Disability, Latinos, PRIDE, Veterans and Women communities.Women represent 25.7% of the whole company's workforce. Moreover, there are different inclusion groups in 12 locations (Bulgaria, China, Costa Rica, Germany, India and etc.).
Reputation & Popularity
According to the data on the portal of employers' search “Comparably”, the reputation among employees is 76, and among clients - 85 out of 100. Feedback also shows that 62% of employees are ready to recommend the company, while 85% are proud of their work in VMware.
10. Square
General information
Square is a financial software developer mainly for small business services. It provides merchant services aggregator and has payment application. The headquarter is located in California. He company has offices in United States, Canada, Japan, Australia, United Kingdom and Ireland. According to Forbes Best Employers list it's on the 257th place. Total number of employees working in the company is equal 3,349 with revenue 3.3 billion dollars.
Internal Factors
Culture &Values
Square's culture is built on the idea that the economy should be accessible to all. For this purpose, the company creates a product to empower people in the financial sector. The Company does not identify the key values. According to Glassdoor survey, “Culture & Values” is valued as 3.9 out of 5.
Motivation System
The company provides medical insurance, retirement plans, paid vacations and healthcare program. According to Glassdoor survey, “Compensation and Benefits” is valued as 3.9 out of 5.
Strong Management
According to the information on the popular employer search website “Comparably”, the company's management assessment is 75/100. It is based on a survey of employees about their attitude towards the executive team and the general director. Moreover, the Glassdoor survey states that “Senior Management” is equal 3.6 out of 5.
Career Opportunities
The company has offices in 33 locations all over the world. All employees have an opportunity to work in all offices, if they pass the skills assessment for a certain position. The company also has programs for graduates and students. The internship program provides training within the program, and, in a case of its successful completion, an intern receive a permanent job. According to Glassdoor survey, “Career opportunities” is valued as 3.7 out of 5.
Customer Focus
The company highly appreciates its clients and offers them a wide range of services. There is an advantage program that Square provides to its clients. In general, the company works for the client: it produces new products, monitors the quality of services, constantly reviews feedback and changes the product according to consumer preferences.
External Factors
Innovativeness
The square creates a number of products: Square Reader, Services and Cash App. Company constantly improves its product and creates newest versions of products, but does not invent something else.
Diversity & Inclusion
The strategy of diversity and inclusion is presented in both employment cycle and client service. The company represents high rates in terms of diversity among its employees. Women represent 36.7% of the whole company's workforce. Moreover, in the company work 25.1% Asians, 6.4% Black or African Americans, 5.8% Hispanic or Latinx. The company shows a high percentage of the workforce diversity without having any special internal groups for its development.
Reputation & Popularity
According to the data on the portal of employers' search “Comparably”, the reputation among employees is 73, and among clients - 83 out of 100. Feedback also shows that 42% of employees are ready to recommend the company, while 100% are proud of their work in Square.
11. HCL Technologies
General information
HCL Technologies Limited is an Indian multinational company that specializes in IT service and consulting. The headquarter is located in Noida, Uttar Pradesh. The company has offices in 46 countries. According to Forbes Best Employers list it's on the 321st place. Total number of employees working in the company is equal 120,081 with revenue 8.4 billion dollars.
Internal Factors
Culture &Values
HCT Technologies identifies four core values - transparency, trust, value-centricity and flexibility. The company has its strategy that called Mode 1-2-3. It includes core services (supporting the relevance and demand for existing products), next generation services (introduction of new innovative proposals to the market, in the areas of cloud services, cyber security, etc.), products & platforms (making changes now for innovative solutions in the future).The system is focused on changes in the company, due to changes in market demand. According to Glassdoor survey, “Culture & Values” is valued as 3.3 out of 5.
Motivation System
An employee benefit expense is equal to 48.5% of total revenue. HCL is focused on pushing its employees to always better themselves. To facilitate this, HCL has multiple programs which give employees the opportunity to learn, develop and grow:Global Business Skills (GBS); Managerial Excellence: First Time Managers and Tenured Managers; Leadership Acceleration Program (LAP); Leaders in Transition (LIT); Stepping Stones for Women Managers and etc. At HCL, the employees are always motivated to go beyond their usual tasks and work, to embrace newer skills, develop their repository of talents and out-perform themselves in multiple arenas. According to Glassdoor survey, “Compensation and Benefits” is valued as 2.7 out of 5.
Strong Management
According to the information on the popular employer search website “Comparably”, the company's management assessment is 61/100. It is based on a survey of employees about their attitude towards the executive team and the general director. Moreover, the Glassdoor survey states that “Senior Management” is equal 2.9 out of 5.
Career Opportunities
The company increases the competence of its employees by providing training. Employees are paid for offline or online courses so that they can acquire new knowledge and improve their skills in a convenient form. An employee can learn from one profession to another, thus changing and developing his/her career. According to Glassdoor survey, “Career opportunities” is valued as 3.3 out of 5.
Customer Focus
HCL Technologies strategy based on customer centricity.The presence of partners helps the company to provide customers with high-tech product and service. It also helps to quickly find solutions to emerging problems. Each client has its own personal profile that allows applying an individual approach to each client.
External Factors
Innovativeness
The company's culture is based on Mode 1-2-3. One of its components is innovations. The company is trying to implement modern digital technologies to all the projects in their portfolio. Company has its product development and sign partnership agreements to gain innovative technology and a competitive edge in the market.
Diversity & Inclusion
HCL Technologies support gender diversity in the company. Women represents 24.5% of the whole company's workforce. There are four networks for women - HCL Women Connect (helps with career development through special bonuses for women (maternity leave, assistance with children, work from home, etc.)), Feminspiration / iMotivate (women in leadership positions share their experiences on this blog), Women Lead Project (women's mentor program), Red Ladder (promotes women's leadership by talking about successful cases within the company).
Reputation & Popularity
According to the data on the portal of employers' search “Comparably”, the reputation among employees is 63, and among clients - 75 out of 100. Feedback also shows that 39% of employees are ready to recommend the company, while 33% are proud of their work in HCL Technologies.
12. Symantec - NotionLifeLock
General information
Symantec (NotionLifeLock) is an American company with a headquarter in Arizona. The company offers cyber security software. According to Forbes Best Employers list it's on the 477th place. Total number of employees working in the company is equal 11,800 with revenue 4.8 billion dollars.
Internal Factors
Culture &Values
NortonLifeLock team has 5 main believes according to its culture. The company supports the creativity and ideas of its employees (Dream It). The main value is the clients, on whom the work of the whole company is aimed (Think Customer). Every employee should be open, honest and straightforward in communication (Own It). Teamwork helps to achieve greater productivity through joint efforts (Get after It & Stand Together).According to Glassdoor survey, “Culture & Values” is valued as 3.6 out of 5.
Motivation System
The company has three programs - Money Matters (rewards), Be Well (healthcare and leaves), Future Friendly Compensation. NortonLifeLock has different types of insurance. There are health, legal, auto, home and pet insurance. Moreover, the company covers critical illness spending and support to open commuter spending account. According to Glassdoor survey, “Compensation and Benefits” is valued as 3.9 out of 5.
Strong Management
According to the information on the popular employer search website “Comparably”, the company's management assessment is 61/100. It is based on a survey of employees about their attitude towards the executive team and the general director. Moreover, the Glassdoor survey states that “Senior Management” is equal 2.9 out of 5.
Career Opportunities
The company provides two kinds of jobs -for professionals or for students or recent graduates. There are also opportunities for career growth within the company. Thanks to the development and constant training of new knowledge and skills, the company's employees can quickly develop their careers. There is also an opportunity to transfer to the company office in another location. According to Glassdoor survey, “Career Opportunities” is valued as 3.3 out of 5.
Customer Focus
Symantec or NortonLifeLock pays a lot of attention to its customers. The company has a separate program to ensure product cyber security for its customers. Symantec or NotionLifeLock constantly collects feedback from its customers to improve customer service and product as well.
External Factors
Innovativeness
Based on customer requests, the company is constantly improving its product. Thanks to investments in innovative activities, the company is expanding its product portfolio. The company develops research in the field of cyber security, and invests in machine learning laboratories and digital security.
Diversity & Inclusion
Diversity system in the company promotes by two main programs - Attract Diverse Talent and Ensure Inclusivity. NortonLifeLock has different communities to support diversity on the workplace - Women's Action Network (women represents of the whole workforce), Black Employee Recourse Group, New & Aspiring Professionals, PRIDE, Hispanic Outreach & Leadership Affinity Group, Veteran Employees and Troop Support, ABLED (Disability Allyship Network).
Reputation & Popularity
According to the data on the portal of employers' search “Comparably”, the reputation among employees is 64, and among clients - 66 out of 100. Feedback also shows that 26% of employees are ready to recommend the company, while 45% are proud of their work in Symantec /NotionLifeLock.
13. Cadence Design
General information
Cadence Design is a multinational American company with a headquarter in California. It creates electronic design automation software. According to Forbes Best Employers list it's on the 498th place. Total number of employees working in the company is equal 7,500 with revenue 2.1 billion dollars.
Internal Factors
Culture &Values
The core element in the Cadence corporate culture is customers. Moreover there are four additional values, such as innovation (Think big), agility (More quickly), integrity (Be accountable), quality (Execute with excellence). According to Glassdoor survey, “Culture & Values” is valued as 3.9 out of 5.
Motivation System
Cadence benefits system includes paid holidays and different types of leaves, life insurance, flexible schedule, opportunity to buy company's stocks. According to Glassdoor survey, “Compensation and Benefits” is valued as 3.7 out of 5.
Strong Management
According to the information on the popular employer search website “Comparably”, the company's management assessment is 61/100. It is based on a survey of employees about their attitude towards the executive team and the general director. Moreover, the Glassdoor survey states that “Senior Management” is equal 4.0 out of 5.
Career Opportunities
In Cadence Design newcomers has three opportunities: for professionals, for graduates and for researches. Professionals are tested in a particular profession and join the team. Graduates and students have the opportunity to be trained internally and then receive a job offer through an appropriate interview. There are also separate positions for researchers to develop and improve company products. According to Glassdoor survey, “Career Opportunities” is valued as 3.2 out of 5.
Customer Focus
The company has Cadence Client Support service to provide customer assistance at all stages of interaction with the company. This service constantly monitors feedback and feedback from customers to understand the level of customer satisfaction with service and product quality. The given service at once transfers inquiry to corresponding department which solves a problem in short terms. The given service allows providing clients individual support.
External Factors
Innovativeness
Cadence Design is constantly improving its product to remain competitive in the market. It has a large package of products that are changing in response to digital change and globalization. The company does not conduct active innovation activities.
Diversity & Inclusion
Cadence Design believes that diverse team makes the company more productive and effective. There are two main programs - Women@Cadence, College Hires and Internship Program (CHIPs).
Reputation & Popularity
According to the data on the portal of employers' search “Comparably”, the reputation among employees is 65, and among clients - 68 out of 100. Feedback also shows that 28% of employees are ready to recommend the company, while 100% are proud of their work in Cadence Design.
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