Developing culinary nation branding strategy for Vietnam
Assessing Vietnamese cuisine brand abroad and the sufficient condition for Vietnam to create a culinary nation brand. Examining the link between culinary nation brand and destination brand in tourism. Finding the strategy of other countries in the world.
| Рубрика | Менеджмент и трудовые отношения |
| Предмет | Management in the Service Sector |
| Вид | дипломная работа |
| Язык | английский |
| Прислал(а) | Pham My Linh |
| Дата добавления | 15.10.2020 |
| Размер файла | 1,2 M |
Отправить свою хорошую работу в базу знаний просто. Используйте форму, расположенную ниже
Студенты, аспиранты, молодые ученые, использующие базу знаний в своей учебе и работе, будут вам очень благодарны.
Подобные документы
History of development the world leader in the production of soft drinks company "Coca-Cola". Success factors of the company, its competitors on the world market, target audience. Description of the ongoing war company the Coca-Cola brand Pepsi.
контрольная работа [17,0 K], добавлен 27.05.2015Different nations negotiate with different styles. Those styles are shaped by the nation’s culture, political system and place in the world. African Approaches to Negotiation. Japanese, European, Latin American, German and British styles of Negotiation.
презентация [261,2 K], добавлен 27.10.2010Factors that ensure company’s global competitiveness. Definition of mergers and acquisitions and their types. Motives and drawbacks M and A deals. The suggestions on making the Disney’s company the world leader in entertainment market using M&A strategy.
дипломная работа [353,6 K], добавлен 27.01.2016Organizational structure of the company. Analysis of the external and internal environment. Assessment of the company's competitive strength. Company strategy proposal. Structure of implementation and creation of organizational structure of management.
дипломная работа [2,7 M], добавлен 19.01.2023The impact of management and leadership styles on strategic decisions. Creating a leadership strategy that supports organizational direction. Appropriate methods to review current leadership requirements. Plan for the development of future situations.
курсовая работа [36,2 K], добавлен 20.05.2015Critical literature review. Apparel industry overview: Porter’s Five Forces framework, PESTLE, competitors analysis, key success factors of the industry. Bershka’s business model. Integration-responsiveness framework. Critical evaluation of chosen issue.
контрольная работа [29,1 K], добавлен 04.10.2014The ecological tourism agency in Lithuania which would provide sustainable tours within the country, individual and group travel tours to eco tourists, professional service and consultation. Mission and vision. Company ownership. Legal establishment.
курсовая работа [781,7 K], добавлен 11.04.2013The concept of transnational companies. Finding ways to improve production efficiency. International money and capital markets. The difference between Eurodollar deposits and ordinary deposit in the United States. The budget in multinational companies.
курсовая работа [34,2 K], добавлен 13.04.2013Considerable role of the employees of the service providing company. Human resource policies. Three strategies that can hire the right employees. Main steps in measure internal service quality. Example of the service profit chain into the enterprise.
презентация [338,7 K], добавлен 18.01.2015Leadership and historical approach. Effect, which leader makes on group. Developing leadership skills. Exercise control as function of the leader is significant difference between managers and leaders. Common points of work of leader and manager.
доклад [37,7 K], добавлен 13.02.2012Milestones and direction of historical development in Germany, its current status and value in the world. The main rules and principles of business negotiations. Etiquette in management of German companies. The approaches to the formation of management.
презентация [7,8 M], добавлен 26.05.2015Six principles of business etiquette survival or success in the business world. Punctuality, privacy, courtesy, friendliness and affability, attention to people, appearance, literacy speaking and writing as the major commandments of business man.
презентация [287,1 K], добавлен 21.10.2013About cross-cultural management. Differences in cross-cultural management. Differences in methods of doing business. The globalization of the world economy and the role of cross-cultural relations. Cross-cultural issues in International Management.
контрольная работа [156,7 K], добавлен 14.04.2014The concept of brand capital. Total branded product name for the whole company. Nestle as the largest producer of food in the world. Characteristics of technical and economic indicators. Nestle company’s brands. SWOT-analysis and Nestle in Ukraine.
курсовая работа [36,2 K], добавлен 17.02.2012Establishing a favorable environment for investments, removing administrative barriers. Establishing high-technology parks. Formation of financial mechanisms to attract and support investments, tax stimulation measures. Brand promotion of Russian regions.
реферат [15,9 K], добавлен 04.06.2013Основы метода Монте-Карло и его применение. Разработка и тестирование программного модуля для ПК BRAND, позволяющего строить двумерные и трехмерные изображения для сложных геометрических объектов для обеспечения контроля за качеством сборки конструкций.
дипломная работа [5,2 M], добавлен 10.10.2015Getting to know the sources of competitive advantage. Consideration of the characteristics of the implementation of the marketing strategy. Characteristics of branding forms: corporate, emotional, digital. Analysis of the online advertising functions.
курсовая работа [66,3 K], добавлен 09.02.2016Использование специальной оценки - brand valuation - для определения справедливой рыночной стоимости бренда. Воздействие брендинга на потребителей. Фирменные названия и их стратегии. Правильные и ложные свойства туристических брендов в Кыргызстане.
курсовая работа [2,8 M], добавлен 21.04.2014Characteristics of the international regime for the protection of well known trademarks. Protection of trademarks under Paris Convention, TRIPS and WIPO joint recommendation. Comparative analysis of famous brands in Italy, Pakistan and Uzbekistan.
курсовая работа [55,5 K], добавлен 24.03.2012The development of the chocolate industry. Ferrero Rocher is a high quality for parties, special occasions. Marketing principles. Communication objectives. Brand features. Primary media is television, are magazines and billboards. Evaluation and control.
презентация [4,4 M], добавлен 27.05.2015
