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Анотація

Системний огляд сучасних методик якісних досліджень

Ramakrishnan Vivek

MBA (Rajarata University), BBA (Jaffna University)

Assistant Lecturer - Faculty of Business Studies Sri Lanka Technological Campus

Згідно з багатьма визначеннями, якісне дослідження передбачає значний міжособистісний контакт. Протягом усього процесу якісного дослідження, від стратегії до впровадження, ефективна комунікація є важливою. Незважаючи на те, що за останні кілька десятиліть з'явилися численні нові якісні дослідницькі інструменти, ті, що пов'язані з комунікаційними технологіями, виявилися найбільш важливими та впливовими. Оскільки доступної інформації про комунікаційні технології в якісних дослідженнях мало, ця стаття має на меті зробити огляд нових технологій, які зараз використовуються. Для цього автор проаналізував кілька літературних джерел з якісних досліджень. Як стало відомо з літератури, якісні дослідження досягли нових висот за допомогою сучасних методів. Тому якісні дослідники повинні бути в курсі останніх технологічних досягнень, щоб отримати максимальну продуктивність.

Ключові слова: гібридні методи, дослідження менеджменту, якісні дослідження, Skype, соціальні мобільні пристрої (SMD), VOIP, телеконференції.

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