Advertising as a Medium of Gender-Biased Communication
Cultural Preconditions of Gender Stereotypes in Communication. Gender stereotyping in TV and radio advertisements. Gender and language usage. Differences in language usage and worldview. Voiceover characteristics, word choice and use of arguments.
| Рубрика | Маркетинг, реклама и торговля |
| Предмет | Marketing |
| Вид | курсовая работа |
| Язык | английский |
| Прислал(а) | incognito |
| Дата добавления | 19.04.2013 |
| Размер файла | 36,2 K |
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