Adverse selection in durable goods market
Dynamic model of adverse selection to examine the interactions between new and used goods markets. Predictions of the effects of adverse conditions. Comparison these predictions with this model where brands physically depreciate at different rates.
| Рубрика | Маркетинг, реклама и торговля |
| Вид | статья |
| Язык | английский |
| Дата добавления | 18.01.2014 |
| Размер файла | 1,1 M |
Отправить свою хорошую работу в базу знаний просто. Используйте форму, расположенную ниже
Студенты, аспиранты, молодые ученые, использующие базу знаний в своей учебе и работе, будут вам очень благодарны.
HTML-версии работы пока нет.
Cкачать архив работы можно перейдя по ссылке, которая находятся ниже.
Подобные документы
Executive summary. Progect objectives. Keys to success. Progect opportunity. The analysis. Market segmentation. Competitors and competitive advantages. Target market segment strategy. Market trends and growth. The proposition. The business model.
бизнес-план [2,0 M], добавлен 20.09.2008Software as a Service, a form of cloud computing service model of software users. SaaS subscription model: key features, market drivers and constraints. Impact of SaaS subscription services business in the economy and society in Russia and abroad.
дипломная работа [483,8 K], добавлен 23.10.2016Research tastes and preferences of consumers. Segmenting the market. Development of product concept and determine its characteristic. Calculating the optimal price at which the firm will maximize profits. Formation of optimal goods distribution.
курсовая работа [4,4 M], добавлен 09.08.2014Crisis in Russia and international tobacco enterprises. International tobacco companies in the Russian market. Рroper suggestions with the purpose to adapt them to the Russian tobacco market in the new circumstances to maintain the level of profit.
реферат [15,4 K], добавлен 15.05.2016Theoretical aspects of efficiency of development of advertising activity and your place in marketing system, development and its value for manufacturers and consumers. Research of the advertising campaign of the new goods in open company "Nataly".
дипломная работа [49,3 K], добавлен 19.06.2010Порядок проведения рекламной кампании продукции. Учет особенностей человеческой психики при создании рекламы. Анализ модели восприятия рекламы - AIDMA model (внимание – интерес – желание – мотив – действие). Этапы процесса маркетинговых исследований.
презентация [170,4 K], добавлен 02.06.2012Business plans are an important test of clarity of thinking and clarity of the business. Reasons for writing a business plan. Market trends and the market niche for product. Business concept, market analysis. Company organization, financial plan.
реферат [59,4 K], добавлен 15.09.2012The concept of advertising as a marketing tool to attract consumers and increase demand. Ways to achieve maximum effect of advertising in society. Technical aspect of the announcement: style, design, special effects and forms of distribution channels.
реферат [16,1 K], добавлен 09.05.2011The current status of our business. Products and services. Benefits of location and challenges. Number of patients who received dental services in 2013. Impact from industry changes. Market description and characteristics. Market niche and share.
бизнес-план [302,5 K], добавлен 02.10.2014The main objectives promotion as the process. Overview and the Unique Aspects of Financial Services Industry. Financial Services, Customer Trust and Loyalty, Relationship Building. Aims of the DRIP elements as a "communication flow" model of promotion.
курсовая работа [119,9 K], добавлен 25.04.2015Marketing of scientific and technical products and services in the field of information technology. Differences sales activity in B2B and B2C. The role of the procurement center and features of the procurement decision-making in the industrial market.
реферат [167,3 K], добавлен 27.05.2014The collection and analysis of information with a view of improving the business marketing activities. Qualitative & Quantitative Research. Interviews, Desk Research, Test Trial. Search Engines. Group interviews and focus groups, Secondary research.
реферат [12,5 K], добавлен 17.02.2013History of Nokia, its role in the telecommunications market and impact on the international business. Exit closed companies to market. Foreign direct investment and business strategy. Mergers, acquisitions and co complex. Foreign Exchange impact on Nokia.
контрольная работа [29,8 K], добавлен 11.12.2010The history of the company. Entering the market of pastas and the present position of the company. The problem of the company. The marketing research. The history of the market of pastas of Saint Petersburg and its present state.
курсовая работа [28,2 K], добавлен 03.11.2003Characteristics of the international regime for the protection of well known trademarks. Protection of trademarks under Paris Convention, TRIPS and WIPO joint recommendation. Comparative analysis of famous brands in Italy, Pakistan and Uzbekistan.
курсовая работа [55,5 K], добавлен 24.03.2012The concept of brand capital. Total branded product name for the whole company. Nestle as the largest producer of food in the world. Characteristics of technical and economic indicators. Nestle company’s brands. SWOT-analysis and Nestle in Ukraine.
курсовая работа [36,2 K], добавлен 17.02.2012Philip Morris International - the leading international tobacco company: history, brands, productivity. The organizational structure of the company. Development of innovative products. Contents of charitable programs. Quality control, testing on animals.
статья [24,6 K], добавлен 22.02.2015Study of possible types of the special advertising and its value on the example of the use different firms in the different areas of management. Determination of features of the special advertising depending on geography of business and market structure.
курсовая работа [28,4 K], добавлен 12.10.2010Общая характеристика консалтингового агентства "Market Advice". История бренда компании, описание конкурентов. Маркетинговая оценка возможности выхода компании на российский рынок, последующей деятельности внутри него, а также потенциала развития бренда.
курсовая работа [33,0 K], добавлен 31.05.2015Message strategies. A few words about creative strategy. Some final thoughts about the message strategy. Nowadays market economy is widespread all over the world. It is not creative unless it sells. Legal constraints Many laws govern advertising.
презентация [111,9 K], добавлен 14.06.2012
