Non-Conscious Influences on Consumer Choice

Models of the consumer choice process. Affect and Non-Conscious Processes. Review recent research in a number of different aspects of the consumer choice domain and highlight work that suggests that nonconscious components may play an important role.

Рубрика Маркетинг, реклама и торговля
Вид статья
Язык английский
Дата добавления 14.03.2014
Размер файла 48,5 K

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