The implications on customer brand perceptions of brand extension strategy in the luxury industry
Defining luxury brands: different perspectives. Picturing the luxury market today, classification of luxury goods. Results of the empitical study on luxury fashion brands' extentions. Methodology of the empitical study on luxury brands' extentions.
| Рубрика | Маркетинг, реклама и торговля |
| Вид | дипломная работа |
| Язык | английский |
| Дата добавления | 30.07.2016 |
| Размер файла | 2,2 M |
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