Reaction to the commodity trap - playing by the rules or changing the rules

Justification for the inevitability of price competition in the market today. Alternative approaches to the methods of the struggle for the consumer. Criteria of differentiation of offers and sales. Trends in transformation of marketing techniques.

Рубрика Маркетинг, реклама и торговля
Предмет Marketing
Вид статья
Язык английский
Прислал(а) Bondos I., Lipowski M.
Дата добавления 14.09.2016
Размер файла 295,0 K

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