Using corporate social responsibility tools while forming the enterprise internationalization marketing strategy
Definition of the corporate social responsibility concept. Characteristic of the main tools of the corporate social responsibility, and exploration of the possibility of their use in the formation of international marketing strategy of enterprises.
| Рубрика | Маркетинг, реклама и торговля |
| Вид | статья |
| Язык | английский |
| Дата добавления | 28.09.2016 |
| Размер файла | 187,3 K |
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