Peculiarities of software products marketing

The article deals with the issues of software marketing mix development, taking into account its specific character as a commodity. The difference between the notions of "software product" and "software tools" from the marketing perspective is reasoned.

Рубрика Маркетинг, реклама и торговля
Предмет Marketing strategy
Вид статья
Язык английский
Прислал(а) Serkutan T.V.
Дата добавления 28.09.2016
Размер файла 55,2 K

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