Peculiarities of software products marketing
The article deals with the issues of software marketing mix development, taking into account its specific character as a commodity. The difference between the notions of "software product" and "software tools" from the marketing perspective is reasoned.
|Рубрика||Маркетинг, реклама и торговля|
|Размер файла||55,2 K|
Отправить свою хорошую работу в базу знаний просто. Используйте форму, расположенную ниже
Студенты, аспиранты, молодые ученые, использующие базу знаний в своей учебе и работе, будут вам очень благодарны.
An essence of marketing in the industry of hospitality. The role, place of hospitality in the sphere of services. The modern tendencies of development of the world industry of hospitality. The marketing concept, franchising, development of a new product.
курсовая работа [57,8 K], добавлен 19.06.2011
Purpose of the Marketing Plan. Organization Mission Statement. The main strategies employed by BMW. Sales volume of automobiles. New records set for revenues and earnings. Current models of BMW. Product life cycle. Engagement in Celebrity Endorsement.
курсовая работа [879,4 K], добавлен 03.05.2015
Software as a Service, a form of cloud computing service model of software users. SaaS subscription model: key features, market drivers and constraints. Impact of SaaS subscription services business in the economy and society in Russia and abroad.
дипломная работа [483,8 K], добавлен 23.10.2016
Research tastes and preferences of consumers. Segmenting the market. Development of product concept and determine its characteristic. Calculating the optimal price at which the firm will maximize profits. Formation of optimal goods distribution.
курсовая работа [4,4 M], добавлен 09.08.2014
Definition and classification of marketing communications, their variety and comparative characteristics. Models of formation of enterprise marketing, evaluation of their efficiency, structure and components. Factors influencing consumer behavior.
презентация [2,7 M], добавлен 25.11.2015
Theoretical aspects of efficiency of development of advertising activity and your place in marketing system, development and its value for manufacturers and consumers. Research of the advertising campaign of the new goods in open company "Nataly".
дипломная работа [49,3 K], добавлен 19.06.2010
Event marketing is a promotional strategy that involves face-to-face contact between companies and their customers at special events like concerts, fairs, and sporting events. Red Bull GmbH: facts and history. Efficacy of event marketing in the company.
реферат [36,6 K], добавлен 18.03.2015
Getting to know the sources of competitive advantage. Consideration of the characteristics of the implementation of the marketing strategy. Characteristics of branding forms: corporate, emotional, digital. Analysis of the online advertising functions.
курсовая работа [66,3 K], добавлен 09.02.2016
Marketing of scientific and technical products and services in the field of information technology. Differences sales activity in B2B and B2C. The role of the procurement center and features of the procurement decision-making in the industrial market.
реферат [167,3 K], добавлен 27.05.2014
The history of the company. Entering the market of pastas and the present position of the company. The problem of the company. The marketing research. The history of the market of pastas of Saint Petersburg and its present state.
курсовая работа [28,2 K], добавлен 03.11.2003