M: Yes, ok

S: It's not only on that one. Even in China. Because of their lower labour costs. They manufacture clothes so cheap and they import them and ruins local manufacturing sector. And it doesn't mean that in South Africa industry didn't become more competitive, maybe they also have changed enough all over these years. But I mean not to destroy them. Not to ruin all these places to work and the jobs. That's not right.

H: But you know it is also about conditions of the workers in India, for example, in Pakistan, Bangladesh and so, yeh. Sometimes I try, there are also alternatives, they are also more expensive, for example, here very close to us Mass Natura and in Bielefeld also there is a little shop where you can buy organic clothes. Because they also try to produce, for example, in Germany and take biological cotton, But only when they have specials because it is expensive. So, I am not 100% in everything but I try and I think it's good because they try to make an alternative to buy this other stuff.

B: And we are worrying conditions of producing, and history, from where they are…

H: Yeh, genau

B: In history if look at it…

H: From where they. Yes, so that's one reason why we try to buy biological stuff. It's not only for our health, I think it's also for to look what is with our environment. And what does it mean for…because, well yeh, I think that for me it is also a political state, because people, you know this big discussion with the refuges and so on. But it's also our fault that we destroy market where people are coming from. And, so, I don't have so much power to change everything but in my daily life I can try to do something.

M: Yes, I understand now, little steps, ok.

S: But I think in Germany, I don't know about other countries also, but all these issues of organic food production come from the peace movement. They started there and that's maybe why you also find this political approach to it. Like, you said it's unusual. It's not just the health issue. Yeh, it started from the peace movement in 70th.

M: So, it doesn't come from individual decision, but from these movements.

S: I think peace movement expended in terms of awareness, is started from internal look. It started with this in the 70th and then included more and more issues of social justice in general and then those equality issues as well. And then the more food had issues the more it came in. So, actually I think the base was more…came from political, social issue side, from those movements.

B: I came to France and then I discovered that in the town where I lived they had a food cooperative

H: You know what is it?

M: Yes, yes, I think I know what it is, because we have, I think something similar

B: They bought packages of meat and rice and then feel small packages to give to the people who have <…> Information about how food is produced and it was very important for me to see that it exists. It doesn't exist in Germany but it exists already in France

H: They had no peace movement like here. But, what I let say, before with this health food, I think, he was very in the 80th and at the end of 70th, it was a movement against nuclear power and there were also another movements to be alternative, I mean that you live together in communities and share other things together and you are against the old fashion. That was also the movement APPO, I mean the student's movement in the 60th and so. And you know there were other also, the idea was to live in other way and more…more think about your environment I think. There were a lot of movements at this time. And with this there was also this movement with more healthy food. But at the beginning it was also politically because it was against the way how they produce things. And I think it is getting worse and worse.

M: But except for this, you know, external factors, for example, when you buy organic food, can you somehow differentiate from conventional one? Maybe it has some different taste, or…

B: It has labels

M: Yeh, but it's not about labels, like, for example, if you go to this farm and you buy meat without label how can you understand that it's organic? Just because they told you?

B: It is very important that they have labels, if it's controlled, it force produce to respect some laws. And these labels are very common and every big chain try to make its own label, for example, Aldi has their own, Lidl also has biological labels, which are not so…

H: The same standard, for example, like Demeter, it's one of the best labels and then Bioland and so. But you mean when we don't see that is has the label. I think, you can't, every time you can't say that the normal food tastes not as good as biological food. Sometimes I think there are products, I think, you can taste it, for example, carrots, that every time it taste better, tomatoes, cucumbers, they are also very good normal. Local products they are also every time better. For example, when you get tomato from Greece and it's not biological they taste better because there is more sun. For, example, they also have circumstances. So, sometimes you can taste it but not every time. And from meat, yeh, we don't buy so many times, but people tell me when they have meat from local where they use smaller , a lot of water comes out of meat, maybe this is different. But the taste, I don't know if it's…it's not every time better.

B: It's not the entire product. Sometimes they taste it and then didn't find the difference. But in this case it is a lot of producing with treating animals and so on, in sense that it's better.

S: But there are organizations, like Demeter or Bioland that strictly regulate it, those products and proper standards are. They do enforce them, do test them so that consumer does have some level of assurance that at least what one is buying has been tested according to those specific standards

B: Yeh, the European law and therefore European label they designed it to establish this label <…> If you buy in the big market and you have to see the label, they stay in a little corner

H: Sector of the market

B: Yes, sector and the decision was to regulate the whole European market

H: What Bruno wants to say means that European biological that…when biological label is European it's not so strict like, for example Bioland or Demeter. They are other labels, they are more organic. That's the difference but as he said maybe it's not better to get bigger sector of the general market and to stay in little corner. For example, like I said, we are going to the farmers. Normally people want to go to the supermarket and they are looking for biological food and that's also. I think it's more success that more people are buying today biological food in Germany as 10 years before. It's not only a small group of people

B: And the big change in Aldi, they try to get this part of the economy, they develop

S: They advertise

B: They offer more ecological products. They have, for example, thousand products and have five products which are biological recognizable and then publish <…> to make the impression that they are biological, they change

M: Do you think that this advertisement really plays a big role in the distribution of information about ecological food? I mean, like, how people do usually start to buy organic food? Because they see advertisement or they read some Mass Media, or, I don't know, or it's just because someone around them already buy these products? Like, their friends, maybe just tell them something and they start to buy? Do you think it's important?

B: We have just changed yesterday there was an order to keep chicken in houses, not in the nature, not in the gardens on in the fields, but to keep indoors and every day there was a discussion about this keeping the animals indoor or not. And every time we know that it's a problem of the mass production. Because if the chicken are in little boxes in the field and so on its sure they can won't get ill at the same time, when they are not so…in bad conditions. And the discussion, propaganda is always every day, because the minister says: “No we can't, that chicken grow old” and so every day there is a discussion, and therefore it is important to have labels

H: Yeh, but again, but the question was from where people get started to buy biological food. I think, for example, this big discussion and TV and so, newspaper and then some people start to think about. For example, with the eggs. A lot of people…more people are buying now eggs from chicken that can run around because normally

B: We have the category of Bioland and biological, organic and then we have free range and also these indoor…and so from one day to another this indoor production was empty, nobody bought these eggs anymore. The market was cleaned up in one week, it was over and because people had to choose and it was not very more price, price was not so…

H: So much higher, yeh

B: So much important and people decided never to buy these eggs that were produced indoor in bad conditions.

H: Because it was on TV, in all the channels. Ok, well, I mean, when there are scandals then people are starting to think, like Bruno said, not to buy these eggs because I think now everybody knows in Germany, Only if you think it's…there are still a lot of people who, for them it's not important, they only want to have very cheap products. I think it's about scandals when people start to think about it and when you have people in your surroundings, when you see that people are buying this it's also one thing. And there are also these movement of vegetarian, vegan, they also, it's very common now but it's also that people start to think about what I would like to it, there are a lot of, for example vegetarian people, who say: “I don't want to eat meat because it's”…a we forgot one part! It's not only that the conditions of the animals, but also of the climate, our wheather. There were so many animals that <..> our climate and so, yeh, the weather is changing and all this stuff, yeh, and why people are changing and eat…

B: Very often it begins with one point and then you look at this point and then you discover behind that it also produces this effect. At the beginning people they only have an intention to buy another egg and more and more they discover that there is a big discussion behind

S: It's complex, it's not so easy. I think also the <…> that getting portrait on the TV, I think many people are chocked by that. It's like you don't see it, you don't hear it, you just a ready product on the shelves, so, I think, here in Germany, I think people are a bit sensitive when it comes to animals, wellbeing, health and so on. But I also think that health issues around antibiotics. I think, because, you know we eat all this stuff. I think there is information on the TV about this meat that we eat. But, like Bruno said, not everybody really cares about that, takes it seriously, but…

H: It depends what is important for you. You know, I, for example, just want to tell about the meat that I got very nervous, for example, when people are coming here and see our rabbits and garden and then we say we are eating them and then they people start, like, aaah, it's brutal and sometimes I get really angry because they go to the supermarket and buy chicken under the bad conditions, very bad, so it's…yeh, it's very interesting, when you go to France, they normally eat everything from the animal and in Germany they take only one part and people would like to have their stake and nothing else. It's alienation, because people they don't have contact with animals, they see only stake and it's fine and I think it's also a problem that there is no relation with how animals are living with this mass production. This is a big problem with how much food is wasted also.

M: Ok, yes, I see. But I think you have started to eat organic food very long ago, how did you start actually?

H: I think it started at the beginning of the 80th. When we were students and we lived in the <…> And there were the first shops where you can buy biological stuff. It's called Bioladen. You know we started to eat things we don't know from our families, for example, miliet, you know, this is a little yellow stuff, it's like couscous and all this stuff, you know, we didn't know from my family, from my parents and then they started to eat this things and then we started to repeat about from there. And It was the first step for us when we had children also then we said we want them to grow healthy and we want to buy only biological food, so then we started to buy vegetables and fruits from the Bioladen

M: But, firstly, you just decided to try?

H: Yeh

M: There was no concrete reason to go?

H: No, try and then we found it very tasty, for example, in Germany is very famous for good bread and then there was this movement when it's wheat and vollkorn brot, I liked it very much, and then we get used to it and, for example, today I like more this kind of bread than the white bread and, for example, I don't like bread from the supermarket, I buy more often this vollkorn brot, yeh. It's also that your tastes change a little bit.

M: Ok. But do you know many people who buy organic food? Do you have some contacts with these people? Do you somehow discuss these issues?

B: Almost all whom we know use more or less organic food

M: But like, who started first, for example, to buy organic food? Or you might become friends because you buy organic food, that's what I mean

H: Ah, ok, I think, when we started, we lived in the community and then somebody bought this and the other one bought this and we tried together

B: And discussed

H: And discussed some things but it doesn't mean that we only know people who buy biological things. We know a lot of people who buy something else

B: Organic more or less

H: I think, more or less nobody is against biological food. But a lot of people have this argument that it is too expensive, it is the main argument against biological food. But I don't know who started first. It was a process, you know. For example I lived in the beginning, before…but Musli, you know, Musli it was also the one step in the beginning, I ate it when I stayed with my family and my mother, for example, she said oh it's tasty, I would also eat it. So, I bought it and then she also sometimes ate it. But we were not dogmatically, that's also important. You know, it's ok for us, but it's a political question for us.

B: We know that the other way is that it's not justice and it is important to say our friends that there is another way, we must change the system

H: Yes. For example, with the meat for us, you know there is a big slaughterhouse here in Gutersloh and they kill 25 thousands pig per day. And that's not only because it is very bad against the animals, also people who are working there, it's very brutal, they get not much money and the labor conditions are also very bad. They have people from Romania who have to work not for so much money, that's also, we are against this.

B: We have the product and we have our hands not touch the blood and we give this chance to poor people and eat our schnitzel and so on

H: Very cheap, yes. You know, it is also interesting that we have our own animals, for example Bruno has his rabbits. When you know how long time it takes to grow up a rabbit before the slaughter and then you go to the supermarket and see how cheap is one rabbit. And then you know that it can't be this way, you can only do it if you have so many under bad conditions

B: It's the same as with chickens. They can't be for this 2 Euros or 3 Euros. For 2 Euros you can by frozen and all prepared chicken and so on. But even the process of slaughter…

H: And the process of cleaning it takes time, so…

M: In this way we can say that these higher prices for local food are justified? So, it's right that it costs more?

S: But on the other hand we were also forced into this mass meat consumption. When we grew up there was no talk about organic, you ate once per week you ate meat, usually on Sunday.

B: Today it's everyday

S: And it's not good for us even if it's organic or not. It's just not good for human body to feed it with animal meat in this way. But it is also the problem with hormones. But as Bruno says you can't raise animals like this, so you put medication, artificially, so they grow faster. And all that we are eating. Now in more and more quantitates. But you know the impact of that, the sometimes it is quite. I don't hear much about this when I am here.

H: And pure water, it becomes rare

S: And resources also, energy, it's all involved in food production

M: Yes, of course, it is all involved

H: So, as we started in the beginning, it's not only for our health, but also for our leaving conditions

M: Yes, it's true. I think I got a lot of useful information! I want to ask just the last question, I think. You have mentioned in the beginning that you go to buy organic products to some farm, sometimes to Lidl and all that places. And this friends, who are buying also organic products, where do they go, you know? To the same places? Do you recommend them to go somewhere or maybe they sometimes tell: “Oh, I bought such a good product there, you should also go there!”.

H: Yes it happened that they say this

B: Many of these people, they have this box

H: Yes, you can also order this box with vegetables in front of your house. But, yeh, here you have a lot of possibilities where you can go. You can go to this farm that is far away or here and yes people say: «Look there is a new shop where you can go»

B: Sometimes I go Werther in the weekend with those who wants to buy there

H: Yeh, and we go shopping together because you don't have to buy by your own car, you can go there together and there is also publicity, for example, two years ago, I discovered that there is a very nice market on my way home from work, so I go there, there are very good things there

B: Organic market?

H: Yes. Organic market.

B: But as you said in here it is a rural area, kind of. It's different in towns, it's not so easy for proplr to get all this organic food

H: No, there is no problem. In every big city there is Dengel or other few biological supermarkets.

B: Everybody can go there. It is directly

H: In Bielefeld there is no problem, you can go to normal markets, for example, Denn's, it is a market where there is a biological things also and everybody…if you look for, it's not a problem today. In former times maybe they have to drive somewhere but today you can find it everywhere. It's not a problem, there is a big offer.

M: Yes, I think it's the second problem, because when you have a wide choice of these places, you just don't know where to go. And that's the time maybe to ask someone or look for some information about these places, where to go. Because, for example, if I go the one shop, I can't be sure that I will buy a very good product, that I will be satisfied at the end. So, I need some information before, to decide where to buy

B: Yes, you come there to see

H: The labels

B: Yes, Bioland or Demeter, even on the products, on every product it is mentioned if it is biological or not

H: And from where it is, for example,

B: It's maybe possible that it is not more tasty than another product, it's ok

H: But I think when you go in here, when you go to biological shop then you can be generally sure that it's an organic stuff. Yes, ok, and then it is also for you to choose, for example, as we said in the beginning , it is also important when there is two carrots, for example, one from Spain and one from Lippe, from here, so you can also choose. It is better to choose local, but normally with the labels they are ok.

B: It is very important that they are controlled. You can rely on this if it's a Bioland, normally you can rely on this. I don't know if in other countries, if the state is not so engaged, I don't know how it is in Russia.

M: Yes, that's why I ask actually. That's because in Russia we don't have this, you know, labels. We have only one, and, like, I think nobody knows it actually and if on the product you see that it's written, ok, it's organic, you can't be sure that it is organic because everyone could write it. So, you can't rely on this.

B: Yes, we have a lot of meat from Bulgaria, Romania, and Hungary which is forgery. It exists also. We also have these problems even here, in Germany, some problems. Because the label is not so exactly, farmers can have at the same time Bioland and they can have conventional way of production. This is much criticized, because it's difficult to control which food is given to these animals.

H: Yes, but you can say that biological food is more established than in the beginning. It is every time people try to do something else against law but I think generally it is well established and farmers who make biological stuff they also know that they are controlled because when there is a scandal, they say the biological food is bad, so they can't sell this stuff to people

B: We have few things for you. This id from Green Party, you can look what you can get in Bielefeld, under which conditions and so on, and so on

H: Maybe you know this «Food and corn», it is a newspaper, I get it, for example, from this William Guterslo. They put it in the box but you can also get it at the biological shops. And it's where people who produce ecological stuff, they use this and also advertisement, there are also some articles. But also sometimes about, here, different about production and so. There is inside, for example, I like very much this label called Rapunzel. Yes, and I like, I like it very much. Long time they are doing this job. And you know they started as very nice, they started in the beginning, it was also a community, where they want to make biological food and now it is really a very big concern, corporation. But it's really nice. Because they really make a very good chocolate, for example, but when they go to these countries, for example, they look for cacao and they look how much they can give to the farmers. They try to buy these things in a fair price. That's also one thing, fair trade, yeh. For example, our coffee, we try to buy on fair trade. It means that farmers who produce coffee they get the money. Because in supermarket you can buy coffee a packet for 3 Euro. Or, for example the black tea or the green tea, we buy from, it's called, Tea compain. They started 20 years ago. There was a project at the University of Berlin. And they say we want to give the people who pick the tea leafs, it was especially women, we want to give them better price and then they studied, they went to India and they started to make contract with special tea farms. They say we will take all your tea and we will give you this price and you should take less pesticide and then they say to people, we don't want to store tea for a long time in our shops. When you want, three months per year, we sell the tea and if you want to take our tea, then you have to buy, for example, for one year, so. For example, we bought three packets each 3 kilo black tea and we have the tea the whole year. And it's cheaper than you buy in the normal shop. And it's also that the people get the good prices. This is this kind of compains. But it started in Berlin.

B: It's another way to economize

H: Yes, and it is a very good quality

M: Ok, but it doesn't have, for example, any label

H: Yes, there is the label only of this compain

B: Another conception, they say, we are not looking if they are producing in biological way we control at the end if there is something in or not

H: Yes and then for the farms and they say we want take your tea if there are not so many pesticides inside and so over the years the quality of the tea improved. And at the end people who were working there get more money and it's directly…it's like the fair trade, they buy it directly without middleman and that's for both sides better. For us it is because of the high quality of the tea and it's cheaper. And for the owners of tea plantations it was also interesting because they get a good price, they benefited from it

B: But with every product it's not possible, for example, it was the same with rice and noodles, with those who kept long

H: Yes, then it is possible. So, it was another example.

M: I think it was very interesting. I know so many things now.

B: I remember example, my parents had a little farm to produce potatoes. And the others in the town or in the village they produce potatoes in mass. And they came in the evening; they came to us to buy for their own consumption. They knew that they produce bad product and for their own consumption they bought at my father's.

M: Ok, I think that I actually asked all questions that I wanted. It was actually very good. I liked that you told me your own story; it is more interesting than to just ask questions. It is always better. Ok, so thank you very much. I will turn of the recording now.



Appendix VI. Example of the interview transcript (Russian)

April, 4. Female, 25.

Anastasiia Rogova, (AR).

М: Скажите, пожалуйста, какие группы эко продуктов Вы сейчас покупаете чаще всего, какие категории товаров?

А: На данный момент я чаще всего покупаю следующие группы товаров: косметика; средства для уборки дома; некоторые виды продуктов питания.

М: А какие именно продукты питания Вы пробовали?

А: Очень сложно определить, органический продукт или нет, т.к. не на всех товарах есть информация о наличии экомаркировки. В тех же самых сетевых магазинах, покупая свежую рыбу, мясо, птицу, овощи и фрукты, мы уже видим сам продукт без упаковки. Из того, что сертифицировано, я пробовала: кэроб, льняное и оливковое масло, шоколад, вино.

М: Что для Вас в принципе означает эко продукция? Каким должен быть продукт, чтобы его можно было назвать органическим? Как Вы можете определить, что продукт действительно обладает этими самыми характеристиками? Почему вы покупаете именно эко продукты, а не обычные товары?

А: Органический (экологический) продукт - это сертифицированная продукция, изготовленная без применения искусственных пищевых и косметических добавок ( а также ароматизаторов, красителей и консервантов), ГМО, пестицидов и синтетических минеральных удобрений, т.е. иметь натуральное происхождение. Данная продукция должна иметь экомаркировку, подтверждающую её статус. При изготовлении продукта должны быть сертифицированы все этапы производства, а упаковка, транспортировка и утилизация продукта не должны наносить вред окружающей среде. Употребление экологически чистой продукции имеет огромное значение, как для человека , так и для окружающей среды и в целом всей планеты. От этого зависит уровень здоровья и качество жизни человека, животных, растительных видов, а также чистота окружающей среды. В нашем мире всё взаимосвязано, поэтому пагубные действия, нанесенные человеком на экологию (загрязнение воды, выбросы ядовитых веществ с промышленных предприятий, неправильная утилизация мусора) приводят к тому, что экосистема начинает меняться: вымирают или мутируют животные и растения, которые в дальнейшем человек мог бы употребить в пищу, возникают кислотные дожди, происходит истощение почв и полезных ископаемых, глобальное потепление. Также появляются озоновые дыры, происходит уменьшение количества лесов и увеличение площадей пустынь, сокращение количества пресной воды. Я покупаю органические продукты, т.к. забочусь о состоянии собственного здоровья и здоровья окружающих меня людей, животных, растений, а также об уровне экологии в целом. Определить экопродукцию можно при наличии соответствующей маркировки проверенных сертификационных органов, а также необходимо читать состав продукции на этикетке. К сожалению, иногда очень сложно разобраться в значении тех или иных компонентов состава продукции и понять, какой вред они могут нанести. Некоторые группы товаров натурального происхождения можно отличить от искусственных путем внешнего осмотра (запах, цвет, форма). К таким товарам я отношу фрукты и овощи.

М: А на что Вы обращаете внимание, когда оцениваете внешний вид продукта?

А: Я обращаю внимание на неоднородность формы и запах. Например, если яблоки все красивые, блестящие, одинаковые по форме, но без запаха яблок, то этот продукт скорее всего был выращен с применением улучшителей.

М: Можете ли Вы сказать, что при покупке эко продуктов, вы полностью уверены в том, что они действительно органические? Вы верите в то, что это не подделка и не маркетинговый ход со стороны производителя или распространителя? Что является для Вас основой веры (доверия) в органическое происхождение товара?

А: Я могу быть уверена, что продукт органического происхождения только в том случае, если у него есть подтверждающая статус экомаркировка, а лучше сразу несколько. Т.к. даже если состав продукта на этикетке подходит под стандарты экопродукции, нельзя точно сказать, что при процессе производства, хранения, транспортировки эти стандарты не были нарушены. Стоит отметить, что стоит доверять только известным и проверенным маркировкам. В связи с тем, что на экологичные товары появился повышенный спрос из-за веяний современной моды на здоровый образ жизни, недоброкачественные производители ставят на своих продуктах вымышленные маркировки со словами «эко», «био», «органик», дабы повысить уровень продаж.

М: А какие экомаркировки для Вас наиболее значимые? Какие Вы стараетесь покупать?

А: Я преимущественно доверяю экомаркировкам первого типа, т.к. сертификация проводится в соответствии с принципами международного стандарта ISO 14024 исключительно независимой третьей стороной (сертифицирующим органом) и учитывает весь жизненный цикл товара, включая происхождение сырья, его обработку и заканчивая утилизацией продукта по окончании срока эксплуатации. В России есть только одна маркировка первого типа - «Листок жизни», в других странах - «Северный лебедь» (страны Скандинавии), «Голубой Ангел» (Германия), «Европейский цветок» (Евросоюз) и другие. Кроме того, сертификат имеет ограниченный срок действия - от 1 до 3 лет. Каждый раз, чтобы продлить право пользования экомаркировкой первого типа, компания должна снова проходить проверки и сдавать продукцию на лабораторный анализ. Таким образом, можно защитить себя от недобросовестных производителей. При выборе косметики я обычно ориентируюсь на экомаркировки ICEA, COSMOS-STANDARD, ECOCERT, BDIH

М: Вспомните, пожалуйста, как и почему вы решили покупать эко продукты? Что подтолкнуло Вас к этому решению? Была ли какая-то определённая причина? Или это было спонтанное решение?

А: Впервые я стала интересоваться темой экологических продуктов, когда стала искать альтернативу обычной косметике из масс-маркета, т.к. хотела улучшить свой внешний вид. Благо, у меня есть подруга, которая работает в экологическом союзе «Листок жизни», она мне дала очень информативную справку на этот счет. Углубившись в тему экопродукции, я поняла, что покупкой косметики дело не может ограничиться, поэтому стала покупать средства для уборки и продукты питания. К сожалению, большую часть продуктов питания приходится всё-таки покупать в обычных магазинах, т.к. фермерские продукты на порядок дороже, а на данном этапе жизни, я не могу себе этого позволить.

М: Когда вы начали покупать эко продукты, кто-нибудь из вашего окружения, уже являлся потребителем такой продукции? Повлияло ли это как-то на Ваше решение покупать органическую еду? Может быть, кто-то рассказывал Вам о своём опыте, делился впечатлениями, советовал тоже попробовать подобные товары?

А: Да, некоторые мои друзья уже использовали экопродукцию на тот момент. Безусловно, это отчасти повлияло на мой выбор, т.к. я получила массу положительных отзывов и весомых аргументов в пользу данной продукции.

М: Скажите, пожалуйста, сегодня, Вы покупаете эко продукты в каком-то конкретном месте или ходите за покупками всегда в разные места? Может быть, предпочитаете какого-то конкретного производителя или торговую марку? Откуда Вы обычно узнаёте, где можно купить экопродукты?

А: У меня есть несколько постоянных специализированных экомагазинов, в которых я обычно делаю массовый заказ. Из производителей уходовой косметики предпочитаю марки: Natura Siberica; Dr. Hauschka; Biotique Botanicals; СпивакЪ; Макошь. Из декоративной косметики я предпочитаю средства марок: Chocolatte; Era minerals. Для хозяйственных целей: Synergetic; Organic people; BioMio. К сожалению, не у всех производителей, описанных мною выше, имеется экомаркировка, но я всё равно покупаю их продукцию из-за состава, который меня устраивает. Мне кажется, если у товара нет экомаркировки, то нельзя утверждать, что товар экологически чистый на 100 %, даже если указан неплохой состав. Обычно, я ищу информацию о местах покупок в интернете, иногда нахожу их вживую, прогуливаясь по магазинам.

М: А в Интернете где именно можно такую информацию?

А: Я узнаю о производителях органической косметики из блогов, посвященных этой тематике, а также при выборе уже полюбившейся косметики в интернет-магазинах (обращаю внимание и на другие средства). Недавно был пост в Инстаграме у сообщества Lookbio на тему мест покупки органических продуктов: https://www.instagram.com/p/BSRTkYCh-Qd/ От себя могу добавить, что есть ещё неплохие магазины: «Клевер»: https://cloverclover.ru/; «Зеленый»: https://the-green.ru/; «4fresh»: https://www.4fresh.ru/ У знакомых спрашивала отзывы насчет косметики фирм Natura Siberica , BioMio, Dr. Hauschka, Organic People, Organic Shop. Список органических средств по категориям и места их покупок также можно будет посмотреть через приложение «Экополка», когда его доработают до конца.

М: А кто-либо из Вашего окружения тоже совершает покупки в этом месте, приобретает продукты этой марки/этого производителя? Возможно, вы совершаете покупки вместе? Или потом делитесь впечатлениями и советуете друг другу что-то относительно продукции данного магазина/марки или производителя?

А: Есть подруги, которые покупают те же марки косметики, что и я, но мы не делаем это вместе. Отзывами о приобретенной продукции, конечно, делимся друг с другом. Также я сама частенько рассказываю коллегам на работе и членам семьи о плюсах приобретения экопродукции.

М: Вспомните, если у вас когда-то возникали проблемы с выбором эко продукта или поиском места для его покупки, или вы не знали, стоит ли покупать товар в том или ином месте, того или иного производителя или марки, обращались ли вы за советом к другим потребителям?

А: Перед покупкой того или иного продукта, я смотрю наличие маркировок, состав и отзывы потребителей. Могу посмотреть видео и статьи экоблогеров Анны Тятте (http://myecoblog.ru/), Анастасии Приказчиковой (http://www.imorganic.ru/). Лично с ними не знакома.

М: Состоите ли вы в каком-либо Интернет-сообществе, посвящённом эко продукции? Может быть, являетесь членом группы в Вконтакте или Facebook? Возможно, читаете какие-либо блоги, связанные с данной тематикой?

А: Да, я состою в нескольких группах Вконтакте: «Экологический союз. Экомаркировка «Листок жизни» (https://vk.com/ecounion), у меня есть на смартфоне их приложение «Экополка», созданное для знакомства потребителя с экомаркировками, ассортимента сертифицированных товаров, а также упрощения поиска мест их покупки; Экоблог ImOrganic (https://vk.com/imorganic); Ecolavka (https://vk.com/ecolavkastore); Eco Bio Boutique «Зелёная корзина» (https://vk.com/biogreenbasket). Я подписана на пару пабликов в Инстаграм: Lookbio (https://www.instagram.com/lookbio/), idealissta.blog (https://www.instagram.com/idealissta.blog/), а также смотрю описанные мной блоги в ответе на предыдущий вопрос. Помимо получения полезной информации, связанной с экопродукцией (новости, отчеты с поездок на экофермы, отзывы о средствах), также я могу поучаствовать в розыгрышах призов.

М: И напоследок, скажите, как Вы считаете, информация об эко продуктах, которую Вы получаете от своих знакомых, друзей и коллег более надёжная, нежели та, которую можно получить посредством СМИ, рекламы и других источников? Влияет ли это как-то на ваше поведение как потребителя подобной продукции?

А: Я не считаю, что информация полученная от коллег, знакомых и друзей надежная на 100 %. Данная информация может нас подтолкнуть на выбор той или иной продукции, но в любом случае она имеет субъективный характер и должна быть проверена на достоверность. Информация, полученная из СМИ и рекламы, обычно несёт чисто коммерческий характер и не всегда так сказать «картинка на коробке соответствует действительности». Т.е. эту информацию тоже необходимо всегда проверять.

М: Как её можно проверить?

А: Наличие экомаркировки само по себе является гарантом экологичности. Если на товаре нет экомаркировки, то нельзя утверждать, что товар натуральный или органический, потому что для этого нужны исследования на всех этапах производства. Подробнее про экомаркировки можно почитать в ГОСТах.

В заключение, если возможно, могу ли я узнать информацию о Вас? Сколько Вам лет? Состоите ли Вы в браке? Есть ли у Вас дети? В каком городе Вы проживаете в настоящий момент? И, если можно, Ваше имя.

Меня зовут Анастасия. Мне 25 лет, нахожусь в браке, детей пока нет. Проживаю в городе Всеволожске, работаю в Санкт-Петербурге.

Есть ли ещё что-то, что Вы хотели бы добавить? Если нет, то большое спасибо за участие! Если Вы заинтересованы, я могу поделиться с Вами результатами данного исследования, как только оно будет полностью завершено.

Размещено на Allbest.ru

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