The impact of reward and coercive powers on compliance and conflict: taking Kazakhstan tobacco industry as an example
Investigation of the effects of reward and punishment powers exercised by power holder on weak partner’s compliance. Analysis of channel conflict in the context of marketing channel in Kazakhstan in the setting of tobacco company and their retailers.
| Рубрика | Маркетинг, реклама и торговля |
| Предмет | Marketing |
| Вид | статья |
| Язык | английский |
| Прислал(а) | Pletenaya Y., Guo YanHong |
| Дата добавления | 21.06.2018 |
| Размер файла | 42,5 K |
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