The impact of reward and coercive powers on compliance and conflict: taking Kazakhstan tobacco industry as an example

Investigation of the effects of reward and punishment powers exercised by power holder on weak partner’s compliance. Analysis of channel conflict in the context of marketing channel in Kazakhstan in the setting of tobacco company and their retailers.

Рубрика Маркетинг, реклама и торговля
Предмет Marketing
Вид статья
Язык английский
Прислал(а) Pletenaya Y., Guo YanHong
Дата добавления 21.06.2018
Размер файла 42,5 K

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