Scientific and theoretical principles of genres in modern advertology

Modern forms of mass communication. Principles of dividing publications into genres. Analysis of the main approaches to the classification of genre advertising system. Scientific systematization of advertising texts. Development of Ukrainian genrology.

Рубрика Маркетинг, реклама и торговля
Предмет Advertology
Вид статья
Язык английский
Прислал(а) Shmyha
Дата добавления 11.07.2018
Размер файла 22,3 K

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