Factors determining consumers’ perception of advertising messages in social networks
Social networks as the part of marketing communications. The creation of advertising messages. Clients’ perception measurement in the context of social media. Research on determination of factors influencing consumer’s perception of advertising messages.
| Рубрика | Маркетинг, реклама и торговля |
| Вид | дипломная работа |
| Язык | английский |
| Дата добавления | 07.09.2018 |
| Размер файла | 2,4 M |
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Appendix 1
The pie charts depicting the frequency distribution
Pict.1 The pie chart depicting the frequency of presence of dominated colors in advertising messages
Pict.2 The pie chart depicting the frequency of presence of man in advertising messages
Pict.3 The pie chart depicting the frequency of presence of woman in advertising messages
Pict.4 The pie chart depicting the frequency of presence of nature in advertising messages
Pict.5 The pie chart depicting the frequency of presence of worker in advertising messages
Pict.6 The pie chart depicting the frequency of presence of photo in advertising messages
Pict.7 The pie chart depicting the frequency of presence of picture in advertising messages
Pict.8 The pie chart depicting the frequency of presence of info graphics in advertising messages
Appendix 2
Frequency tables of variables which were not included in the analysis
Pict.1 Frequency tables of textual and visual characteristics
Pict.2 Frequency tables of media type
Pict.3 Frequency tables of content type
Pict.4 Frequency tables of message's structure
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