Factors influencing online impulse buying behavior: evidence from young Russian consumers

E-commerce and its difference from traditional commerce. Impulse buying and its characteristics. Identification of whether there is a connection between gender, income, education and employment of an online customer and online impulse buying behavior.

Рубрика Маркетинг, реклама и торговля
Предмет Marketing
Вид дипломная работа
Язык английский
Прислал(а) Kolesov Denis Igorevich, Mursaev Eugeny Alekseevich, Romanchuk V
Дата добавления 07.12.2019
Размер файла 199,2 K

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