The perception of storytelling as a marketing tool among millennials

The perception and attitude of millennials to storytelling in advertising. Identification of general quantitative trends, as well as to refute or confirm the previously formulated hypotheses. Identifying commercials that have the most emotional effect.

Рубрика Маркетинг, реклама и торговля
Предмет Marketing
Вид дипломная работа
Язык английский
Прислал(а) Baranova Kseniya Aleksandrovna, Guseva Daria Alekseyevna
Дата добавления 13.07.2020
Размер файла 3,6 M

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