Music Marketing in the Digital Age: Building an Identifiable Personal Brand, Promoting Records and Adapting to Market Demands
Familiarity with the impact of the COVID-19 pandemic on the development of the music market. The development of music marketing in the digital age. Consideration of ways to create a recognizable personal brand. Problem analysis promotion records.
| Рубрика | Маркетинг, реклама и торговля |
| Вид | дипломная работа |
| Язык | английский |
| Дата добавления | 13.07.2020 |
| Размер файла | 317,8 K |
Отправить свою хорошую работу в базу знаний просто. Используйте форму, расположенную ниже
Студенты, аспиранты, молодые ученые, использующие базу знаний в своей учебе и работе, будут вам очень благодарны.
The topic of this particular research has potential for further development and analysis in further research. Some suggestions for future studies may be offered. First of all, it could be useful to make a comparison between different countries in order to understand how results differ among various cultures and various economies. For instance, it may be worthwhile comparing the marketing practices and trends among the biggest music markets (US, Japan, Germany, UK). Provided each of these markets has its own social and cultural background, it could be interesting to explore how those discrepancies could affect the means of music marketing, promotion, branding, etc.
Secondly, it could be interesting to go deeper into the examination of music business. For instance, on the basis of this research, it could be interesting to analyze how these findings correspond with the practices implemented within record labels. Moreover, it could be interesting to talk to people who represent foreign music industry, conduct interviews with them and compare their answers to the answers provided by the representatives of the Russian industry.
Finally, it is likely that after the COVID-19 pandemic, the music industry and music business will change. At the moment, it is difficult to accurately evaluate how much COVID-19 pandemic will have influenced the music industry by the time it is over. However, at some point in the future, it will be possible to conduct a comparative analysis and draw additional conclusions on how music industry adapted to changes in the market.
Reference
marketing music pandemic
1.Achacoso, D. (2014). Brand Identity for New Artists in the Music Industry.
2.Andrews, M., Luo, X., Fang, Z., & Ghose, A. (2016). Mobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness. Marketing Science, 35(2), 218-233.
3.Askin, N., & Mauskapf, M. (2017). What Makes Popular Culture Popular? Product Features and Optimal Differentiation in Music. American Sociological Review, 82(5), 910-944.
4.Bampo, M., Ewing, M. T., Mather, D. R., Stewart, D., & Wallace, M. (2008). The Effects of the Social Structure of Digital Networks on Viral Marketing Performance. Information Systems Research, 19(3), 273-290.
5.Bojkov, K. (2020, May 18). Instagram IGTV: Everything You Need to Know. Retrieved from https://embedsocial.com/blog/instagram-igtv/
6.Brems, C., Temmerman, M., Graham, T., & Broersma, M. (2016). Personal Branding on Twitter. Digital Journalism, 5(4), 443-459.
7.Brooks, A. K., & Anumudu, C. (2016). Identity Development in Personal Branding Instruction. Adult Learning, 27(1), 23-29.
8.Brown, S. C., & Knox, D. (2016). Why go to pop concerts? The motivations behind live music attendance. Musicae Scientiae, 21(3), 233-249.
9.Burgess, R. J. (2014). The history of music production.
10.Chiou, J.-S., Huang, C.-Y., & Chuang, M.-C. (2005). Antecedents of Taiwanese Adolescents Purchase Intention Toward the Merchandise of a Celebrity: The Moderating Effect of Celebrity Adoration. The Journal of Social Psychology, 145(3), 317-334.
Размещено на Allbest.ru
...Подобные документы
Marketing of scientific and technical products and services in the field of information technology. Differences sales activity in B2B and B2C. The role of the procurement center and features of the procurement decision-making in the industrial market.
реферат [167,3 K], добавлен 27.05.2014Getting to know the sources of competitive advantage. Consideration of the characteristics of the implementation of the marketing strategy. Characteristics of branding forms: corporate, emotional, digital. Analysis of the online advertising functions.
курсовая работа [66,3 K], добавлен 09.02.2016The concept of brand capital. Total branded product name for the whole company. Nestle as the largest producer of food in the world. Characteristics of technical and economic indicators. Nestle company’s brands. SWOT-analysis and Nestle in Ukraine.
курсовая работа [36,2 K], добавлен 17.02.2012The collection and analysis of information with a view of improving the business marketing activities. Qualitative & Quantitative Research. Interviews, Desk Research, Test Trial. Search Engines. Group interviews and focus groups, Secondary research.
реферат [12,5 K], добавлен 17.02.2013The history of the company. Entering the market of pastas and the present position of the company. The problem of the company. The marketing research. The history of the market of pastas of Saint Petersburg and its present state.
курсовая работа [28,2 K], добавлен 03.11.2003An essence of marketing in the industry of hospitality. The role, place of hospitality in the sphere of services. The modern tendencies of development of the world industry of hospitality. The marketing concept, franchising, development of a new product.
курсовая работа [57,8 K], добавлен 19.06.2011Theoretical aspects of efficiency of development of advertising activity and your place in marketing system, development and its value for manufacturers and consumers. Research of the advertising campaign of the new goods in open company "Nataly".
дипломная работа [49,3 K], добавлен 19.06.2010Research tastes and preferences of consumers. Segmenting the market. Development of product concept and determine its characteristic. Calculating the optimal price at which the firm will maximize profits. Formation of optimal goods distribution.
курсовая работа [4,4 M], добавлен 09.08.2014Executive summary. Progect objectives. Keys to success. Progect opportunity. The analysis. Market segmentation. Competitors and competitive advantages. Target market segment strategy. Market trends and growth. The proposition. The business model.
бизнес-план [2,0 M], добавлен 20.09.2008Purpose of the Marketing Plan. Organization Mission Statement. The main strategies employed by BMW. Sales volume of automobiles. New records set for revenues and earnings. Current models of BMW. Product life cycle. Engagement in Celebrity Endorsement.
курсовая работа [879,4 K], добавлен 03.05.2015The concept of advertising as a marketing tool to attract consumers and increase demand. Ways to achieve maximum effect of advertising in society. Technical aspect of the announcement: style, design, special effects and forms of distribution channels.
реферат [16,1 K], добавлен 09.05.2011Strategy and major stages of project’s fruition. Production of Korean cuisine dishes. Analysis of the industry sector, of produce’s market, of business rivals. Marketing plan, volume of sales, personnel and company management. Cost of the project.
курсовая работа [724,1 K], добавлен 17.02.2013Business plans are an important test of clarity of thinking and clarity of the business. Reasons for writing a business plan. Market trends and the market niche for product. Business concept, market analysis. Company organization, financial plan.
реферат [59,4 K], добавлен 15.09.2012Plan of marketing. Absence of a large number of competitors. The emergence of new competitors. Active advertising policy. The absence of a known name in the market. Break even point. The price for advertising. Distribution channels and pricing policy.
презентация [2,6 M], добавлен 15.02.2012Crisis in Russia and international tobacco enterprises. International tobacco companies in the Russian market. Рroper suggestions with the purpose to adapt them to the Russian tobacco market in the new circumstances to maintain the level of profit.
реферат [15,4 K], добавлен 15.05.2016The current status of our business. Products and services. Benefits of location and challenges. Number of patients who received dental services in 2013. Impact from industry changes. Market description and characteristics. Market niche and share.
бизнес-план [302,5 K], добавлен 02.10.2014Definition and classification of marketing communications, their variety and comparative characteristics. Models of formation of enterprise marketing, evaluation of their efficiency, structure and components. Factors influencing consumer behavior.
презентация [2,7 M], добавлен 25.11.2015History of Nokia, its role in the telecommunications market and impact on the international business. Exit closed companies to market. Foreign direct investment and business strategy. Mergers, acquisitions and co complex. Foreign Exchange impact on Nokia.
контрольная работа [29,8 K], добавлен 11.12.2010Event marketing is a promotional strategy that involves face-to-face contact between companies and their customers at special events like concerts, fairs, and sporting events. Red Bull GmbH: facts and history. Efficacy of event marketing in the company.
реферат [36,6 K], добавлен 18.03.2015Феномен развития рекламного дискурса в среде интернет в его связке с усилением тенденции digital-маркетинговых стратегий. Механизмы, задействованные в создании рекламных текстов для сети интернет. Классификация каналов коммуникации в данной сфере.
курсовая работа [46,0 K], добавлен 21.03.2016
