Consumer attitudes toward digital newspaper subscriptions: factors affecting WTP
Feature of the impact of digitalization on the media industry. Transformations in the news market. The emergence of toll walls in online news content. Analysis of types of remuneration. WTP and consumer attitudes in various types of online newspapers.
| Рубрика | Маркетинг, реклама и торговля |
| Предмет | Marketing |
| Вид | дипломная работа |
| Язык | английский |
| Прислал(а) | Kovaleva Daria Andreevna |
| Дата добавления | 18.07.2020 |
| Размер файла | 469,2 K |
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