Consumer attitudes toward digital newspaper subscriptions: factors affecting WTP

Feature of the impact of digitalization on the media industry. Transformations in the news market. The emergence of toll walls in online news content. Analysis of types of remuneration. WTP and consumer attitudes in various types of online newspapers.

Рубрика Маркетинг, реклама и торговля
Предмет Marketing
Вид дипломная работа
Язык английский
Прислал(а) Kovaleva Daria Andreevna
Дата добавления 18.07.2020
Размер файла 469,2 K

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