Ecological marketing as a tool of strategy of hotel business and tourism development
Green marketing as the marketing of products that must be environmentally friendly. Analysis of the problems of forming a positive perception of the enterprise by potential consumers as environmental. Familiarity with the functions of an ecological hotel.
| Рубрика | Маркетинг, реклама и торговля |
| Предмет | Environmental marketing |
| Вид | статья |
| Язык | английский |
| Прислал(а) | I. Іerko, A. Rudyk |
| Дата добавления | 16.11.2020 |
| Размер файла | 59,8 K |
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