What drives consumers smart? The challenge of adoption of smart city solutions
Classification of approaches to solving the problems of "smart" cities. Improving the effectiveness of the implementation of the marketing decision-making strategy. The introduction of intelligent technologies in the sphere of consumption and services.
| Рубрика | Маркетинг, реклама и торговля |
| Предмет | Marketing Science |
| Вид | статья |
| Язык | английский |
| Прислал(а) | Yu. A. Malchenko, M. M. Smirnova |
| Дата добавления | 03.08.2021 |
| Размер файла | 632,0 K |
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