Global marketing and advertising development based on cultural specificities in the world
Study of the relationship of global marketing and advertising with the cultural characteristics of countries in the economy. Analysis of the approaches of transnational corporations to the formation of strategies. Basic elements of global marketing.
| Рубрика | Маркетинг, реклама и торговля |
| Предмет | Marketing |
| Вид | статья |
| Язык | русский |
| Прислал(а) | Lisitsa E.S., Pavlovskaya S.V. |
| Дата добавления | 01.02.2022 |
| Размер файла | 311,8 K |
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