Global marketing and advertising development based on cultural specificities in the world

Study of the relationship of global marketing and advertising with the cultural characteristics of countries in the economy. Analysis of the approaches of transnational corporations to the formation of strategies. Basic elements of global marketing.

Рубрика Маркетинг, реклама и торговля
Предмет Marketing
Вид статья
Язык русский
Прислал(а) Lisitsa E.S., Pavlovskaya S.V.
Дата добавления 01.02.2022
Размер файла 311,8 K

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