Methodical approaches to the determination of readiness of introduction of "blue ocean" strategy on the enterprises of food industry
Directions for the implementation of the "blue ocean" strategy, taking into account the specifics of enterprises and sectors of the food industry and market conditions. Evaluation of success factors and problems. Actions to create a new market space.
| Рубрика | Маркетинг, реклама и торговля |
| Предмет | Strategic Marketing |
| Вид | статья |
| Язык | английский |
| Прислал(а) | T. Belova, O. Krainiuchenko, S. Rozumei, O. Pietukhova |
| Дата добавления | 06.06.2022 |
| Размер файла | 89,6 K |
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