Role of ai technology in brand building of Chinese higher education institutions -- thought based on integrated marketing communication

Research on the implantation of integrated marketing communication in the brand building and communication of a higher education institution. The use of artificial intelligence technology to form the image and increase the competitiveness of HEI.

Рубрика Маркетинг, реклама и торговля
Предмет Educational marketing
Вид статья
Язык английский
Прислал(а) Wu Lingling, Chen Fuli
Дата добавления 02.11.2022
Размер файла 21,1 K

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