Role of ai technology in brand building of Chinese higher education institutions -- thought based on integrated marketing communication
Research on the implantation of integrated marketing communication in the brand building and communication of a higher education institution. The use of artificial intelligence technology to form the image and increase the competitiveness of HEI.
| Рубрика | Маркетинг, реклама и торговля |
| Предмет | Educational marketing |
| Вид | статья |
| Язык | английский |
| Прислал(а) | Wu Lingling, Chen Fuli |
| Дата добавления | 02.11.2022 |
| Размер файла | 21,1 K |
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