Postmodernism as the manipulative technology in modern Ukrainian advertising: the artistic dominant characteristic
Deals and characteristic with the influence of the artistic element of the advertising message on the effectiveness of the commercial offer. Postmodernism is defined as artistic behavior that is effectively used in the modern advertising business.
| Рубрика | Маркетинг, реклама и торговля |
| Предмет | Advertising activity |
| Вид | статья |
| Язык | английский |
| Прислал(а) | I.B. Ivanova |
| Дата добавления | 11.11.2022 |
| Размер файла | 23,4 K |
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